Heritage Key - Culturemondo Taipei

Heritage Key - Experiencing Ancient

CultureClaus Nehmzow

Alcus International Ltd.

4th Culturemondo Digital Culture and Heritage Roundtable

Taipei, Taiwan December 10th to 12th 2008

1Friday, 12 December 2008

Agenda

• Consumer demand for ancient culture

• Current offerings and their limitations

• An immersive, consumer-centric approach to experiencing ancient cultures


Global demand for Ancient World experiences is massive

Source: Unesco, UK TV Survey, other US/UK stats


Current offerings are mostly museum/media - not consumer/interest centric


• Visiting real locations might suffer might shrink in a recession

• Real locations have limits of number of visitors before suffering irreparable damage

• Most popular exhibitions are crowded, you can’t get close to the artefacts

Visiting original exhibitions and locations: highlights but also limited


Heritage Key: high quality ancient world experience - enhanced by community


Working with many culture experts and institutions

• Egypt:

• leading antiquities expert

• Nigel Hetherington, Owner, Past Preservers, Egypt

• Dr Kent Weeks, American University of Cairo, Director Theban Mapping Project, discovered KV 5

• China:

• X'ian Museum of Teracotta Horses and Warriors

• Prof Wang Tao, Chair of SOAS, University of London

• Janice Lee, PHd student SOAS and staff member X'ian Museum

• Others

• Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British Museum

• Ashley Brown, CEO, Brown Reference Group. Content provider.

• Sandro Vannini, Owner, Studio Vannini Photos, Italy


Focus on quality: best content, museums, collections, heritage sites, and historians


Rich media, including video content, photos, maps


Unique: a 3D immersive time machine - “as is” and “as was”

originalvirtual


Multiple visitors can share a virtual visit to the egyptian tombs, “as they were”


The high quality cultural artefacts can contain further embedded multi-media

• Original high quality photography

• Work with site owners and archaeologists

• Real world replication / virtual experience


Historians and experts will provide lectures and tours


A video filmed “in-world” illustrates work in progress on the terracotta warriors


The (virtual) valley of kings at an early stage


Heritage Key will not compete but complement and partner with others

• Free website access• Subscriptions

(masterclasses, virtual exhibitions)

• Exhibition/Massterclass entrance fee

• Affilitate programs• Merchandizing• Sponsorship programs

• Licensing partner content• Creating original artwork

• Centered around topics of interest• Creating original artwork

• Cross promotion with partners• Cross links from virtual world -

website


What questions do you have?


Education

Heritage Key - Culturemondo Taipei