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Jafferjee Jafferjee ’s ’s & & Hub Hub Presented by: Hira Ahsan Pirzada Ammar Ahmed Hira Haroon

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Page 1: Hira pirzada 1

Jafferjee’s Jafferjee’s & &

HubHub

Presented by:Hira Ahsan Pirzada

Ammar AhmedHira Haroon

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Introduction125 years

Exquisite

best

Versatile

Genuine

Exclusive

Beauty

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IntroductionOver a century

Exquisite

best

Versatile

Genuine

Exclusive

Beauty

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Product range

• Ladies Hand bags • Assorted wallets• Lipstick cases • Jewelery cases • Tie cases• Office accessories• Writing portfolios• Travel accessories• Key fobs • Key cases• Jotters/memos• Credit card cases• Cell phone cases etc• Garments (jackets, belts)

• Assorted wallets• Travel accessories• Office accessories• Ladies Bags• Key Cases• Garments (jackets, belts)

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Analysis

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Company AnalysisCompany Analysis

Product QualityProduct Quality•Types of leatherTypes of leather•Leather importsLeather imports•Quality segmentationQuality segmentation

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Company AnalysisCompany Analysis

Product DesignProduct Design

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Company AnalysisCompany Analysis

Product WarrantyProduct Warranty

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Company AnalysisCompany Analysis

Return policyReturn policy

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Company AnalysisCompany Analysis

Repair and Repair and maintenancemaintenance

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Company AnalysisCompany Analysis

Product Product customizationcustomization

And added servicesAnd added services

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Consumer analysisConsumer analysis

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Branded Leather Products

non user s, 12.50%

user s, 87.50%

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Products usually used

usage, 50.00%

usage, 57.50%

usage, 7.50%

usage, 5%

usage, 2.50%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

usage 50.00% 57.50% 7.50% 5% 2.50%

wallets bags jackets belts shoes

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Awareness About Hub Leather And Jafferjees

No, 3.00%

Yes, 97.00%

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Brand Preferences

Hub leather, 25%

Jafferjees, 62.50%

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preferences about J aff er j ees

convienience2%

indifferent6%

expensive6%

durability8%

loyality6% designs

8%

quality14%

good collection6%

friendly staff2%

brand name22%

it is good6%

no responses14%

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pr efences about hub l eather

I like it its good11%no response

11%

loyality11%

brand name11%

quality11%

resonable price11%designs

11%

variety23%

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20%30%

80%

70%

0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

delight satisfied dissatisfied

degree of sat isfact ionjafferjees Hub

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q770%

76%

40%

68%

40%

44%

0%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

quality durability design w arranties

basis of prefernce

HUB jaffeerjees

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70%

48%

0% 0%

30%

52%

0%

10%

20%

30%

40%

50%

60%

70%

High price Low price Reasonable price

consumer percept ion about pr ice

Hub jafferjees

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64%60%

36%40%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

usage of af ter sal e services

jafferjees Hub

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50%

72%

50%

28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

customizat ion of product

hub jafferjees

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ConclusionConclusion

company policies company policies outletsoutletsservices and staffservices and staffcustomer attraction and market customer attraction and market sharesharecustomer satisfaction and customer satisfaction and loyaltyloyalty