HOUSE STYLE DEVELOPMENTA2 Media Studies: G324 – Ancillary Task 1 – Film Poster (Planning)

FONTS AND TYPOGRAPHY

This is the title card from Dilemma’s teaser trailer itself. It is the face of the brand of the film, beings its logo, so it would definitely be a god idea to include this to build a familiarity with the brand.

This is the main font used in the title card and the short credits card at the end of

the teaser trailer, including the text seen in the trailer. Using this font more would

allow the film brand o have a greater familiarity with the audience, so building

this consistency is important to make sure that the audience begin to associate

this font with our film. This font is Copperplate Gothic Bold, and I think it is

an essential piece of the puzzle to include on my ancillary product.

These fonts are very different to the font used in the title card, and I can’t change the branding of the film at this point. However, I feel that these fonts may be good to use for taglines/selling lines on the poster. I think that they represent the genre well. They are less blocky than Copperplate Gothic Bold, however, the different curls and serifs and bulges on the letters give it that hint of fantasy that our film contains. Perhaps it makes it a bit less dramatic, but I think they are still interesting fonts to consider if I want to promote the fantasy a bit more (although this could lead to misinterpretation of the product, which I have talked about in my main research tasks; it could target the wrong audience by promoting more as a fantasy, and then the audience would be disappointed when they see it’s more of a drama).

This font might give the poster more of a thriller/horror feel, but it does still look quite dramatic.

This font is fairly similar to the current logo, however, I feel it is a bit less dramatic and more cinematic, representing the action in the genre of our film.

COLOUR SCHEMES

The online application, Adobe Colour CC, is a useful tool made by Adobe to all people to create a good colour scheme. Using the dark green-blues that I made to the left, I put them into the application and I was able to see what sort of colours would work alongside it, giving me a better idea of what I can have and what will be the most aesthetically pleasing in order to achieve the best success for my ancillary production.

This is the sort of colour tone I would like for my poster. The colours are dark, representing the dark, and dramatic tone of the film. The dark blue helps add the drama. Green relates to nature, so it could relate to the drama as well, because dramas involve familiar settings. I also feel that the green adds a hint of fantasy. I think that the green looks a bit more mystical than the other colours, so I think it would work well on my ancillary piece.