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Utilizing your profile to get more students!
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How to Attract More Students with your
Profile!
Monet Payne
Community Manager
TakeLessons.com
Topics to Be Covered
Who is the TakeLessons customer and what is important to them?
Five qualities of a great profileOther marketing tips Common mistakes of instructors
Why me?•Singing and acting professionally for 12 yrs
•Teaching voice for 7 yrs
•Trained in multiple instruments
•High School level music/voice director multiple productions
•Rehearsal accompanist
•Co-founder and President of StudentNATS San Diego
•Bachelors in Music
•TakeLessons Community Manager and Student Counselor
TakeLessons: A case study
80% are beginners, or a parent of a beginner
Has never purchased music lessons before
Is not completely sure of what to look forIs shopping aroundWants to find the best deal
What TakeLessons offers to help
TakeLessons 100% Money Back Guarantee Screened instructors
Student feedback Background check Service Provider metrics
Big company legitimacy BBB, Verisign, partners like Best Buy
Feedback from our counselors on the professionalism of the teachers
What TakeLessons offers to help
23 Sales and Customer support reps working 7-7 M-F and weekends
Marketing research from experts Constant training for our team $1M+ invested into building the Takelessons site Marketing budget ($$$) to test new ideas and
partnerships (Best Buy)
How do you stand out in the crowd?
4 Qualities of a Great Profile
Media to the max Making people love you Making people trust you Making people comfortable
Video Killed the Radio Star
Video: buyers are 40% more likely to purchase a service when they connect with the teacher
How to make an extra $4K this year Intro video with personality and style Performance or teaching video
Exampleshttp://www.youtube.com/watch?v=1REKA7w6qgk&feature=
player_embeddedhttp://www.youtube.com/watch?v=1REKA7w6qgk&feature=player_embedded
http://www.youtube.com/watch?v=PTChBPmjTr0&feature=player_embedded
Profile Pictures
Pictures are worth 1000 words, what do yours say?
Profile Pictures
What do these pictures say?
Making people love you
Show your passion for music and teaching “Music is life, and I believe that life is suppose to be fun
and exciting.” “I have been teaching all in all for about 14 yrs. and I
have enjoyed every minute I have spent with my students learning as much from them, as them from me.”
“Music is such a powerful way to express ourselves, and I love helping others learn how to do this and really enjoy it.”
Making people love you
Give a sense of your personality in the About Me section
“I am a full time musician and can be seen playing with my band in my own project...I can't wait until I see one of my students putting out their own album!
“Once you come in, you'll be hooked. You will have fun because I am having fun!”
“Currently I am working with a couple of schools in the inner city in hopes to spread and expand the joy of music to the music-less”
Making people trust you
Show that you want to teach them and that money is not the only thing you want to gain
Open to all ages and levels of students We teach 5 to 99
1st person – “I” statements in all sections Student Feedback: 82% of people say a review
impacted their decision making
Making people comfortable
Approachable “I am looking forward to meeting new and eager students
who really want to bring their inner music out to share with the rest of us music aficionados!”
“I love people of all ages. And I love helping them discover what beautiful things they can create, especially in the world of music.”
“I'm a very friendly and laid back teacher, willing to help my students at whatever level they are at!”
Understandable
Use non-technical termsBrief sense of what you’re all about – not a
resumePresent info from a non-musician
standpoint
Understandable – Good Examples
“We will work to make you good at what you're wanting to do, whether it's being an amazing singer, playing a few cover songs for your friends, or even if it's just to get better at writing your own original material!”
“My main goal for a piece is to help the student learn to perform it in the best way possible, with plenty of technique and lots of expression, to really make it their own so they and the audience can really enjoy it.”
“My teaching method ranges depending on the student. I believe in my experience that everyone learns differently, therefore everyone develops at their own pace.”
What does that mean?? “I specialize in the Alexander technique, as well as the “Ng”
position while using your diaphragm to produce a bel canto sound and utilizing the lower lumbar region. I participated in the Operaworks young artist program with Ann Baltz and have been involved in masterclasses with Natalie Dessay and Lori Laitman.”
The average parent or beginning student does not know what you're talking about and won't take the time to google those referances!
This sets up a wall between you and the student and leaves them wondering if you're too advanced for them.
Take the focus off you and put it on the student!
Understandable – Bad Example
Specific
Performance opportunitiesCurriculumWhat to expect – timelineSinging lessons – instrument used to
teach?
Specific – Good Examples
“Part of my method involves a lot of performance and recital opportunities to help break any fears and inhibitions a student may bring with them.”
“I teach most of my music through the guitar, whether it's voice, songwriting, theory, etc.”
“My students are usually ready to perform at least two or three major pieces of their level at the end of six months.”
Specific – Bad Example
“I teach classical piano. Some of my students are beginners and some are advanced. I follow the TakeLessons curriculum. I look forward to working with you.” Profiles that are too vague give you no edge
over profiles that go into detail of what to expect, and make it seem like you don’t care
What To Avoid
Musical terms that only musicians understand
TMI – Too Much InformationNarrow age preferenceUber-professionalism – show some
personality and passion for music!
Other marketing tools
Craigslist Poster Where: Profile/Ad tool What: Professional advertising tool How often: 2x per week Why: Drive additional traffic and get $50 bonuses for 3
minutes of work Win additional $50 twice in Craigslist drawing
Post Today and send live link to [email protected]
Post Monday and send live links to [email protected]
Common Mistakes
Availability is incorrect or limited for teacher schedule
Marking lessons in timely manner (72 hours)
Lack of communication or professionalismRetention of students
Wrap Up
Adjust your profile to increase conversion on the site Post Craigslist Ad to win $50 in drawing Future Teacher to Teacher webinars
Tailoring Lessons to Your Students' Needs February 2nd 7:30 am (pst) and 3:30 pm (pst)
Using TakeLessons to Show Student Progress February 18th 7:30 am (pst) and 3:30 pm (pst)
Poll Q & AEmail feedback on topics, format, subject matter to
