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Google+ can help business owners connect with their customers. Learn how...
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By: Rebecca Wardlow, Social Biz Diva
How To Connect With Your Customers Using
Google+
http://gplus.to/rwardlow7
Key Topics Today:
• Why Google+?• Setting up a Google+ Page for your business• Best practices and great example cases for
using Google+• Promoting your Google+ Page• Improving the performance of your online
marketing with +1
Google+ and GoogleWhy It Matters
“Google+ is Google itself. We’re extending it across all that we do – search, ads, Chrome, Android, Maps, YouTube – so that each of those services contributes to our understanding of who YOU are.”
Bradley Horowitz, VP products for Google+
» 70% of people start the search for your business on Google
» 400 million members
» Attracts 100 million active monthly users
» Google+ Is Indexed by Google
» Visibility of Posts any follower as well as the public. (Facebook Edgerank determines which friends or fans see posts)
Why Google+
Google Stats: http://ow.ly/fyGee
» Google owns the playground!
» Search results are affected by the people you are friends with on Google+
» Social connections hold more value than links
» Sites on Google+ are indexed quickly
» +1 links rank higher in search results
» Google+ & Search Integration
What Are We Covering?
1Setting UpGoogle+
2BestPractices
3PromotingYour Page
Build A Presence onGoogle+
Personal and Business Page
1
Setting Up A Google+ Profile
Get Started!
1. Go here http://ow.ly/fAaRM
2. Fill in the blanks and Click Next Step
Add A Photo
Check Out Your New Account
Add People
Basic Profile Information
Google+ Feed
Complete Your Profile
Setting Up A Google+ Business Page
Goog
le+
Busi
ness
Pag
esEnhance Your BrandStart using Google+ to educate followers, handle customer service, build a community & share media.
Goog
le+
Busi
ness
Pag
esPick A CategorySelect the ”local business/place" category so you can also get listed in Google+ Local
Goog
le+
Busi
ness
Pag
esEnter Your Phone Number
Google+ is going to search for your business listings via your phone number
Select Existing or Create New
Add Your Business To Google
Create Google+ Page
Your Google+ Page – Add Content
Use Keywords in Tagline & Introduction
Circle Organization
• Find Interesting people and Organize them into Circles
• Use Circles in 2 ways– Share posts with specific
groups– Read posts from specific
groups
“Circles”
• Circles are flexible• You can completely delete
circles or redo them.• The people in your circle
do not see the name of the circle you put them in
• Click the “X” in upper right corner of person’s photo to remove them
• NOTE: Circling is unilateral. You do not need to ask for or receive permission to circle someone.
• Circles enable YOU to control who can read your posts.
• Circles can be shared with others.
Increase the Quality of Your Stream
• “What’s hot” – click on Explore in the left side bar.
• Hashtags “#” symbol. Use search box.
Google+ Local
• Google+ Local– Previously Google Places
• By creating a Google+ page and optimizing local listings, businesses can have greater control over how they appear in local search results.
2 Best Practices and Examples
Step 1 – Build A Presence
• Get a Gmail account, create your Google+ personal & business page
• Complete your profile• Post regularly
A Brand That’s Doing It Well
Example Content Shared by H&M
• Teasers of upcoming products or lines
• Photos, or groups of photos, around a certain theme, linking to its website
• Videos from its YouTube channel
• Promotions about Facebook events or giveaways
STEP 2 – DEVELOP A COMMUNITY
• Create your Circles• Make use of Hangouts• Engage
Hangouts & Circles – A Brand Doing It Right
3 Promoting Your Page
STEP 3 – PROMOTE YOUR CONTENT
• Post links to your original content
• Identify authors using Google’s rel=author links
• On your website and in blog posts, add +1 buttons
Top 12 Ways to Grow on Google+
1. Complete Your Profile2. Upload a Striking Cover Photo and Profile
Photo3. Assign Multiple Managers4. Add Users to Your Circles5. Add a Google+ Badge to Your Website6. Post (Relevant) Content Regularly
Top 12 Ways to Grow on Google+
7. Ensure Rich Snippets Are Rendering Correctly8. Utilize #Hashtags in Your Posts9. Create Events10. Host a Hangout11. Submit a Page Verification Request12. Set a Vanity URL (http://gplus.to/rwardlow7)
Use Ripples to identify influencers
• Click on the top right of any public post you make and then click on “View Ripples”
• Ripples is an interactive graph that provides an 'at-a-glance' insight into any public shares made on public posts within Google Plus.
More Google+ Tips
• Use Google+ Circles to to follow who you want to follow (customers, suppliers, industry leaders and influencers).
• Share information to entertain and interest your audience.
• Aim for a on-topic/off-topic ratio of 80/20• See how other businesses are using it
Track Engagement
• Use All My+ to track your brand’s engagement on Google+
Get it all done in 60 minutes or less.
15 minutes – Look for information outside Google+ that your circles would enjoy.
15 minutes – Engage in conversation on a post10 minutes – Read posts by others and comment10 minutes – Comment on your own posts5 minutes – Share a new post
Be Active Without Wasting Time
? But wait… There’s More!
Google+ Tools
How To Find People on Google+
• http://findpeopleonplus.com • http://www.womenofgplus.com/ • http://www.recommendedusers.com/
Google+ Chrome Extension
• Do Share - makes sharing and scheduling content fast and easy http://ow.ly/fyFkd
• CircleCount – see follower history and the average number of shares and comments
Other Tools
• URL Shortener (http://gplus.to)• Search Google+ public content
(http://gplussearch.com)• Google+ Website buttons, links, badges,
snippets (https://developers.google.com/+/plugins/share/ )