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Michael Brandvold @michaelsb and Brian Thompson @thornybleeder Music Biz Weekly Presents: Twitter Hashtag: #mbwp Co-hosts: Michael Brandvold - @michaelsb Brian Thompson - @thornybleeder 1 How To Create A Content Strategy Monday, March 4, 13

How To Create a Content Strategy

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How to Create a Content Strategy will address the following core questions: • What is Content Marketing? • What is Inbound Marketing? • What purpose do these concepts serve in creating new fans? • What are the key elements to an effective strategy? • How long should a strategy run? • What channels of distribution do you need to consider for your content? • How do you optimize your content for maximum viewing potential? • What are some typical events you can create strategies around? • How do you measure the success of your strategy?

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Page 1: How To Create a Content Strategy

Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Co-hosts: Michael Brandvold - @michaelsbBrian Thompson - @thornybleeder

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How To Create A Content Strategy

Monday, March 4, 13

Page 2: How To Create a Content Strategy

What is Content Marketing?Content Marketing is the creation and sharing of media and publishing content in order to acquire and attract fans, and to strengthen existing connections.

Marketing Is Impossible Without Great Content.

Content is best if it is born out of your process of creating.

2Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 3: How To Create a Content Strategy

Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Examples of Content TypesText

- status updates, tweets, guest writing articles for other sites, books , blogs

Video- performances, cover songs, live streaming, behind the scenes, on the road, video blogs, personal updates

Photo- personal moments, behind the scenes, photos of fans, merch pics, gifs

Audio- music (live performance, studio recordings, demos, remixes, cover songs), interviews, spoken updates, podcasts, playlists

Crowdsourced Content- text, video, photo, audio, physical (user created merch designs turned into products)

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Page 4: How To Create a Content Strategy

Elements of a StrategyCreate Content that Intrigues & Fascinates

•Find Influencers•Plan•Create•Polish•Publish•Engage•Promote

4Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 5: How To Create a Content Strategy

Distribution of Your ContentPublish on your own website

•Bit Torrent

•Publish on Social Media - Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Vimeo, Google Hangouts, UStream, StageIt, Vine, Cinegram, Flickr, Tumblr, SoundCloud, NoiseTrade, Bandcamp, Spotify, Rdio, Songza, Soundtracking, CBC Music, Reddit, StumbleUpon, Kickstarter, PledgeMusic, IndieGogo, 

•Pitch & Partner with other sites to syndicate content

5Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 6: How To Create a Content Strategy

Optimize Your ContentMetadata

•Complete Descriptions

•Proper Tagging

•Website Links

•Call to Action

6Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

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Page 7: How To Create a Content Strategy

Typical Events for a Strategyalbum/single/dvd release

•video release•tours•new merchandise •going into the studio•fan funding campaigns•writing sessions•press & radio station interviews•rehearsals•guest appearances•website launch•trips to the hospital (Tom Green getting testicle removed)•birthdays, holidays, cultural events•conferences, festivals, concerts and premiers you're attending

7Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

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Page 8: How To Create a Content Strategy

Bringing It All TogetherKeep it Real & Personable

•Inform Rather Than Promote

•Educate & Entertain, Rather Than Sell & Market

•What's the audience reaction to your content?

•Internally, Collect Suggestions for Improvements

8Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 9: How To Create a Content Strategy

Case Studies

9Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 10: How To Create a Content Strategy

Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Video Is Availableweb9.MusicBizWeeklyPodcast.com

Only $9.99 for the entire webinar, on demandAlso available:

How to Promote Your Music with ReverbNation

How to Use Facebook to Promote Your Music

How to Use Twitter to Promote Your Music

How to Use WordPress to Build Your Band’s Website

WordPress Plugins For Musicians

Direct to Fan hyperlinkMusic Marketing 101

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Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Monday, March 4, 13

Page 11: How To Create a Content Strategy

Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Twitter Hashtag: #mbwp

Thank You!Micheal Brandvold - Michael Brandvold Marketingwww.MichaelBrandvold.comTwitter - @michaelsbEmail - [email protected]

Brian Thompson - Thorny Bleeder & The DIY Dailywww.thornybleeder.com www.thediydaily.comTwitter - @thornybleeder.comEmail - [email protected]

Monday, March 4, 13