Embed Size (px)
DESCRIPTION
10 steps to create a great story!
Citation preview
Copyright youspi 2012
How to create a great STORY
Copyright youspi 2012
10 steps to a perfect story
# 1: What is the purpose of your story? What do I want to achieve?
# 2: What emotions I want to wake up?# 3: Who is your hero.# 4: Find your story.# 5: Find the heart!# 6: Start emotional and stirring.# 7: What is your happy end?# 8: Tell the path to knowledge?# 9: Story boarding for the digital world. # 10: Test your stories.
.
Copyright youspi 2012
What I want to convey?To what extent?What I want to trigger in the concrete?
#1 What is the purpose of your story?
Copyright youspi 2012
#2 Which Emotionen?
Anxiety, even despairAnger, even ragejoymourningDisappointment, pity, sympathy, envy, pride and love.
2013,02,24 - http://i-heart.eu/mehr-zu-iheart-2/emotionen/
Copyright youspi 2012
Bild: http://www.amazon.de/All-Marketers-Liars-Preface-Works/dp/1591843030/ref=sr_1_10?ie=UTF8&s=books-intl-de&qid=1283931788&sr=8-10
Which
emotionsYou want to leave?
Do not search for the right
message or medium Like you content to transmitted.
Customers buy
emotiones, needsno functionen
Copyright youspi 2012
Dimensions of enthusiasm
surprise appreciation otherness experience
Copyright youspi 2012
#3 Find your hero
Target hero
Trust in leadership ManagerTarget group should be active Target groupBrand strengthening product / location
Target group is designed to help organisation
Copyright youspi 2012
#4 Find your story.
For whom do I tell the story?
Are there industry-specific topics?
Are there places special characters, original stories?
Copyright youspi 2012
11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html
#5 Find your heart
What is the moment where everything changes?What makes the story interesting?What I've been working out?
What details do I have to tell?(explicit knowledge / tacit knowledge)
Copyright youspi 2012
#5 Find your heart.
Try to find pictures, and describethem!
Show your HEART, don‘t tell about it!
Copyright youspi 2012
#6 Start emotional and stirring.
It started with a journey…Last week a visitor…
THE CAT RULE!the string is not too close and not too far
Copyright youspi 2012
Ein Happy End – a vision for the majority of mankind a reason To tell a story
11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html
#7 What is your happy end?
Copyright youspi 2012
Voltage / Hurdles / Contrast / challenges
#8 Tell the path to knowledge.
Copyright youspi 2012
#09 Storyboarding
Copyright youspi 2012
#10 Test your story.
• Focus Groups• Lead User • Crowd Sourcing• surveys• Usability Testing
• creativity
tell it to your friends and related
Blue PrintCustomer JourneyStorytelling
Copyright youspi 2012
Copyright youspi 2012
