Università della Svizzera italiana

HOW TO DEVELOP AND EVALUATE AN ETOURISM MOOC: AN EXPERIENCE IN PROGRESS

JINGJING LIN,NADZEYA KALBASKA,LORENZO CANTONI

FACULTY OF COMMUNICATION SCIENCESUNIVERSITA’ DELLA SVIZZERA ITALIANA (USI)

LUGANO, SWITZERLAND

CONTACT: JINGJING.LIN@USI.CH

USI

WHAT IS THE PRODUCTION AND EVALUATION PROCESS OF A MOOC?

THREE DRIVERS TO DO MOOCS AT USI

USI

ETOURISM MOOC DEVELOPMENT UNDER ADDIE FRAMEWORK

USI

KPI EVALUATION

REACTION

LEARNING

BEHAVIOR

RESULTS

USI

KPI EVALUATION

USI

WHAT IS IT? INDICATORS?

REACTIONLEARNINGBEHAVIORRESULTS

REACTIONLEARNINGBEHAVIORRESULTS

KPI EVALUATION AND INDICATORSKPI NO. OF INDICATORS INDICATORS

REACTION 2 • LEARNING BEHAVIORS• PRE- & POST- SURVEYS

LEARNING 1 • LEARNING OUTCOMES (BLOOM TAXONOMY)

BEHAVIOR 2 • LEARNING ENGAGEMENT SURVEY• APPLICATION STORY SHARING

RESULTS 3 • CORPORATE SOCIAL RESPONSIBILITY• PUBLIC RELATIONS• MARKETING

USI

SAMPLE EVALUATION DATA

USI

BRIEF STATISTICS

5474 learners, displayed by iversity statistics

Counted announcement function (by country location) on iversity:

5070 learners 142 (out of 194) countries

80 certificate track: 1.46%5395 audit track: 98.54%

37 took CoA final exam, out of 80 (at the price of 49 Euro): 46.25%

LEARNER ENGAGEMENT SURVEY – 216 RESPONSES

THANK YOU

Q&A

USI