How To Get More Good Connections On LinkedIn

How to Get More Connections on LinkedIn as a Lawyer

Larry BodineMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

About Larry Bodine, Esq.

[email protected]

www.LawMarketing.com

Slide 2

How to Get More Connections on LinkedIn as a LawyerLarry Bodine

www.ExecSense.com © ExecSense, Inc.

Program Overview• 858 connections and how I got them without trying.

• The purpose of a connection is to get a meeting.

• How to create a profile that generates business.

• Most useful LinkedIn functions.

• Two Easter Eggs.

• Magic Marketing Multiplication Method

Slide 3



LinkedIn at a Glance1,473,000 lawyer profilesClients Galore: 100 million executives in 200 countries•550,000 are senior level executives•71% of in-house counsel have joined LinkedIn - Leader Networks 2009

Slide 4



Source: Hubspot 2011 State of Inbound Marketing

The place to get Business Clients

Slide 5



ConsumersBusinesses

Connection Meeting• Purpose of a connection is to lead to an in-person

meeting.• No substitute for meeting IRL • Make it easy to contact you• Showcase your knowledge, get out your message• Meet potential clients, generate leads• Stay in touch with current and past clients

It works if you work it.

Slide 6



Cover the Basics• More lawyers than staff

should have profiles

• A picture increases clicks on your profile by 6 times

• Be sure to include a link to your website profile

• Emphasize the kind of clients you represent, not your practice areas.

Slide 7



Avoid This

A profile thatgenerates business

Slide 8



Slide 9



A profile thatgenerates business

Invite & Accept InvitationsSlide 10



Check profiles and “add to your network”

Check “People You May Know” suggestions

Accept invitations from clients, colleagues, classmates, lawyers and in-house counsel – people whom you can actually meet.

Ignore invitations from people with no picture or few connections.

RecommendationsSlide 11



Join an Industry Group

Slide 12



• Look for groups that have in-person meetings• Connect with members in advance• Invite contacts to meet in person

Start or Join a Discussion

Slide 13

Use the Apps

Slide 14



• Slideshare• LinkedIn Polls• MyTravel•Company Buzz on Twitter• Many more

LinkedIn for Your SmartphoneSlide 15

• Slideshare• LinkedIn Polls• MyTravel•Company Buzz on Twitter• Many more

Blackberry:

Blackberry

iPhone

Droid

How to Target a Company•Use “Advanced People Search” • Search for key execs at the company• Review groups the belong to• Join the groups and participate in a discussion• Click “Add to Network”• Ask your contacts for an introduction

Slide 16

Announce an EventSlide 17



Article: Present a Webinar to Reach Clients and Prospectshttp://bit.ly/gC1EBN

Easter Egg #1

Broadcast Your Update to 20,000 people• Update your status on LinkedIn Home page• Click on “Share”• Can limit it to connections only

Slide 18



Easter Egg #1

Broadcast Your Update to 20,000 people• Choose “Post to

Groups”• Add as many groups

as you belong to• Extends your update

to thousands of people with a single update

• Can select individuals and sort by city

Slide 19

Easter Egg #2

Send message to 848 Connections

• Prepare message so it can be cut & pasted

• Visit Answers• Make a statement• Add details• Categorize your

question• Click “Ask

Question”

Slide 20

Easter Egg #2

Send message to 848 Connections

Slide 21



Magic Multiplication Marketing

Slide 22

Website

Blog

Additional DocumentsHow to Make the Most of LinkedInhttp://bit.ly/jQQsGI LinkedIn is a Happy Hunting Ground for Lawyers http://bit.ly/iFSnZ0

Use Facebook, Twitter, LinkedIn and Blogs for Law Firm Marketinghttp://bit.ly/gPLF2Q

Slide 23



http://bit.ly/jQQsGI

http://bit.ly/iFSnZ0

http://bit.ly/gPLF2Q

Conclusions

1.Create a profile that generates business.

2.Get active and connect with people you meet in groups and discussions

3.Remember: the purpose is to get a face-to-face meeting

Slide 24



Slide 25



Education

How To Get More Good Connections On LinkedIn