Are You Annoying Your Prospects?

The way to successfully attract

clients is not to interrupt them with

your sales messages. The way to

attract clients today is to create

content that is actually useful.

Your Best Prospects Are Invisible

According to the Corporate Executive Board (CEB), almost 60% of

the buyer journey is complete before prospects contact potential

vendors.

Nowadays, the buyer’s journey starts off with online research and by the time

you or I talk to a prospect, 60% of their homework is done. Customers are smart

and they are stealthy. They are rigorously evaluating us without our even

knowing they exist. IF we pass their sniff test, ONLY THEN do we stand a

chance of actually speaking with them.

is Mission Critical

To be successful with content, you must think

carefully about the customer buying cycle and

then create content to meet the needs of people in

each phase.

The first phase of the buying cycle has

the largest number of potential buyers

so you should begin with content that

drives interest and awareness. We’ll call

this top of the funnel content.

The next phase is the middle of the funnel.

Here you want to focus on increasing

engagement as well as answering questions

about what you sell and how much it costs.

The final phase is the bottom of the funnel.

This is the place where you want to getting

into the nitty gritty of all the frequently asked

questions that are aligned with the buying

process.

Attracting Buyers with Content

To succeed with content marketing, you have to shift your mindset from

“how can we sell them” to “how can we help them”. People are tired of

being sold and if that is your approach, they will avoid you. However, if you

focus on providing help, not only will people trust you more, but they will

also help you to spread the word on their social networks.

How to Get Started With Content Marketing

Find out what your customers are interested in learning more about.

Create content to provide helpful advice and answers to the questions your prospects are asking

As you might guess, there are plenty of addition details, tips, tricks, and hacks to becoming a successful content marketer and to help you discover them, I have written a book that will take you from zero to a steady stream of new customers-all from content marketing. Plus, so that you can get an even bigger bang for your content marketing buck, I have devoted two chapters to how you can add something called marketing automation in with your content marketing.

You can learn more about the book and download a free chapter here.