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Gary Kayye, CTS [email protected] WELCOME LinkedIn Workshop

How to Use LinkedIn to Maximize Your Brand

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Page 1: How to Use LinkedIn to Maximize Your Brand

Gary Kayye, [email protected]

WELCOMELinkedIn

Workshop

Page 2: How to Use LinkedIn to Maximize Your Brand

Gary Kayye, [email protected]

@gkayye

@NMTIFAMP

@BrandingOfMe

Page 3: How to Use LinkedIn to Maximize Your Brand

MEJO 477

Page 4: How to Use LinkedIn to Maximize Your Brand

MEJO 474

Page 5: How to Use LinkedIn to Maximize Your Brand
Page 6: How to Use LinkedIn to Maximize Your Brand

DO YOU KNOW WHAT’S BETTER THAN THE BEST RESUME?

No Resume!

Page 7: How to Use LinkedIn to Maximize Your Brand

STATICVS.

DYNAMIC

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STATIC

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STATICNever, Ever >1 Page

Cover Page = 2 Paragraphs

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DYNAMIC

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DYNAMIC

The Ultimate Resume

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LinkedIn 101

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LinkedIn

VIEW PROFILE AS

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LinkedIn

TURN OFF “NOTIFY”

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LinkedIn

TURN OFF “NOTIFY”

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LinkedIn

VANITY URL

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LinkedIn

PROFILE PIC

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Page 19: How to Use LinkedIn to Maximize Your Brand

LinkedIn

SUMMARY

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LinkedIn

SUMMARY

Who Are You?Brag, Brag, Brag…1st Person is bestAdd Links to…

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LinkedIn

EXPERIENCE

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LinkedIn

EXPERIENCE

Best/Most Relative FirstDetails…

List them all

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LinkedIn

POSTS=BLOGS

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LinkedIn

POSTS=BLOGS

Not Blogging?You Should Be!

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LinkedIn

POSTS=BLOGS

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LinkedIn

POSTS=BLOGS

Projects = PortfolioLink or Embed

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LinkedIn

VOLUNTEER

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LinkedIn

ORGANIZATIONS

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LinkedInCERTIFICATIONSEDUCATIONHONORSJOIN GROUPS!!

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LinkedIn

GROUPS

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LinkedIn

GROUPS

Stay in TouchFollow and Find

Recruiters Start Here

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LinkedIn

COMPANIES

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LinkedIn

COMPANIES

…You want to work forLike-minded companies

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How to: Find a Job

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Find a Job

JOBS SEARCH

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Find a Job

JOBS SEARCH

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Find a Job

JOBS SEARCH

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Leveraging UNC’s

LinkedIn Contacts

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Find a UNC Contact

FIND ALUMNI

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Find a UNC Contact

FIND ALUMNI

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LinkedIn

PREMIUM

$30

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LinkedIn

IN MAIL

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LinkedIn

IN MAIL

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LinkedIn

IN MAIL

Personalize it!Connect it (to UNC)!

As for “Help”!

Page 45: How to Use LinkedIn to Maximize Your Brand

A Word About

Connections

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LinkedIn

CONNECTIONS

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LinkedIn

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LinkedIn Mobile!!

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LinkedIn Mobile!!BEWARE!

Default Message Mistake!

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LinkedIn

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LinkedIn: Should You Connect?

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LinkedIn

CONNECTWITH ME

Page 53: How to Use LinkedIn to Maximize Your Brand

Gary Kayye, [email protected]

@gkayye