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Amity Business School
• 20% of the nation’s youth cannot adequately communicate orally.
• Adults listen at a 25% level of efficiency
• 63% cannot give clear oral directions
• 50 - 70% of people fear speaking in public
Amity Business School
Noise
• Environmental
• Physiological impairment
• Semantic• Syntactical
• Organizational• Cultural
• Psychological
Amity Business School
Models of Communication Linear Communication Model
Lasswell’s Model Aristotle’s Model Berlo’s SMCR Model
Transactional Model
Interactive Model
Barlund’s Model Shannon & Weaver Model
Amity Business School
The first and earliest linear model is that of Aristotle, who was a teacher of Rhetoric and even put up an academy to produce good speakers.
SPEAKER(Message)SPEECH
(Listener)AUDIENC
E
Aristotle’s Model of Communication
EFECT
Occasion