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A presentation used in a Guest Lecture at the Hanze University in Groningen. To give students an insight on what's happening 'out there' in the world of Social Media, Future Gaming and the Metaverse.
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the Social Webthe Metaverse and
the Future of Gamesa small insight on what’s happening
Corné Kox - Hanzehogeschool GroningenOctober 1st 2009
Let me introduce myself
Corné Kox
35
Hanze University
‣ Lecturer Digitale Media
‣ WEB
‣ Beeldtaal (Film and Animation)
‣ Educatieve Multimedia
‣ (Last years) stage
‣ Coordinating ‘Bureau Projecten’
CKM Extended
‣ Network for goal directed communication
‣ Advice and implementation
‣ Digital / New Media
‣ Crossmedia concepting
‣ I like to tell stories ;-)
Asked to talk to you by Josef about a lot of stuff ;-)
So I have to run through...
75 slides, hope you don’t get bored ;-)
Metaverse Roadmap
Metaverse - 4 pillars
Metaverse Quadrant
Metaverse Quadrant
VirtualWorlds
Virtual Worlds
‣ It is about ‘out there’ and ‘now’
‣ (yet) Not our real world
‣ Ever heard of Cross Reality or Dual Reality?
‣ Senses physics and translates them into the virtual worlds
Virtual Worlds
A virtual world is a computer-based simulated environment intended for its
users to inhabit and interact via
avatars
source: www.wikipedia.org
Neopets
‣ <2003
‣ Age <10
‣ 45 mlj users
‣ 2005 MTV
‣ 120 miljoen
Club Penguin
‣ age ± 12 >
‣ 15 mlj users
Habbo Hotel
‣ <2003
‣ age ± 14>
‣ 90 mlj users
‣ does 4mlj a month (nov ’07)
Gaia
‣ <2003
‣ age ± 14>
‣ 12 mlj users
There
‣ Late 2005
‣ Age ± 20>
‣ 1,5 mlj users
Active Worlds
‣ Age ± 25>
‣ 1 mlj users
‣ Still growing
‣ Education
Second Life
‣ Age ± 30>
‣ 14 mlj users
‣ Silence after the storm?
Second Life
‣ Q2 2007 - Hype
‣ Still growing
‣ But more serious
‣ Phase II
Second Life
‣ Land ownership is still growing
Just for fun?
Hell no!
SL - Immersive World
‣ Linden Lab
‣ Rivers Run Red
‣ SL Grid
‣ Collaborate
‣ 20 Oct 2008
Virtual Worlds
‣ After the Hype
‣ Still investments are being done
‣ No longer just signage (marketing)
‣ Training
‣ Education
‣ Recruitment
Virtual Worlds
‣ Also a lot of companies moved out
‣ They took the experience
‣ And are building their own Virtual World
‣ ABN Amro
‣ Randstad
‣ IBM
A lot of different worlds
‣ Looking for standards
‣ ISO MPEG-V
‣ Expected soon (2010)
ISO MPEG-V
interoperability, virtual travel (ranging between worlds), interaction and rich
communication with the physical world and developing avatars that better show human
emotion.
May 2008, Call for requirements - Jean H.A. Gelissen, Philips
Second Life / Virtual Worlds
‣ Where did it go wrong?
‣ Weird interfaces
‣ You have to learn the program
‣ To much space for to little people
‣ Search isn’t embedded well enough
A look at the interface...
‣ Minority Report
‣ 2002
The interface of the future?
Hell no!
A look at the interface
‣ Cebit
‣ Hannover 2008
Just a demo?
Hell no!
A look at the interface
‣ iPhone
‣ 2008
A look at the interface
‣ MS Milan Project
‣ 2007
You’ll have to learn it‣ >30
‣ ‘Net niet’
‣ <30
‣ ‘Netters’
‣ >45
‣ ‘Nieters’
You’ll have to learn it
‣ Meet Corey
‣ On Guitar Hero
‣ Age 2,5
To much space
‣ Keep it in control?
‣ Have to know which platform people come from?
‣ Need more users?Sony Playstation - Home
PS3 sales:10.500.000(March 2008)
Search...
‣ Google?
‣ 348.387.097 (and more) search queries each day
‣ That’s done by how many users?Google Lively
Beta
Google?
Web (2.0) meetsVirtual Worlds?
Metaverse Quadrant
MirrorWorlds
Mirror Worlds
‣Based on our daily reality
‣Google Earth, Google Streetview, MS Virtual Earth, Earthmine, Everyscape
‣Has a bigger relevance (recognition)
‣ ‘There’ with the experience
‣Websurfing towards real places on our globe
Mirror Worlds
Google Maps, in combination with Google Streetview
Metaverse Quadrant
AugmentedReality
Augmented Reality
‣Enriching the environment with digital information
‣ It’s about ‘here’ and ‘now’ (location based)
‣Hardware?
‣Camera
‣Screen
Augmented Reality
BMW Augmented Reality, BMW Research Project
Augmented reality
Layar, a Dutch AR Browser
Metaverse Quadrant
Lifelogging
Lifelogging
‣Weblogs, videoblogs, microblogs, youtube, flickr etc.
‣Users share, re-use, co-create and share it again
‣More and more into innovation, like gps and sensor technology
‣ ‘to follow’ or ‘to be followed’ - communities
Lifelogging
Lifelogging - Nike Plus
Metaverse
‣Communities matter
‣People can create a group
‣Around brands
‣Around intrests
‣Around organisations
‣Can influence organisations
Communities
De ‘Lego Factory’ Community
Hey, this is ‘Social’
There were Social Networks long before the
Internet...
Social Networks
Social Media in Plain English
Most marketeers don’t know how to handle this...
yet...
What does this mean for future gaming?
Future Games
‣ Become intelligent (automatic content creation)
‣ More and more with physical interaction
‣ Brain machine interaction and biometric tools influence the game
‣ Location Based
‣ Combining media and devices
Last examples
Project Natal, Game Intelligence, Microsoft
Last examples
The truth about Marika, Sweden
Thanx for being here!
Corné Kox
065 065 7000
http://www.linkedin.com/in/cornekox
http://www.twitter.com/corne
Sources
‣ http://www.virtualworldnews.com‣ http://www.metaverseroadmap.org‣ http://www.metaverse1.org‣ http://www.emerce.nl‣ http://www.wikipedia.org‣ http://www.secondlife.com‣ http://www.hrlog.nl‣ http://www.youtube.com‣ http://www.layar.com
