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Dan London
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In-House SEM:How to Get What YOU Want
Dan London - ShareFileDirector of Online Marketing
@DanLondon
CEO
Why are some results highlighted in yellow?
Lead Engineer
What exact percentage does that impact Google’s algorithm?
Engineer
I read on Wikipedia that Google doesn’t even look at the copy on the page to determine keyword relevance.
VP of Marketing
Why don’t we bid on the term Britany Spears?
CFO
If we don’t bid on any branded terms, we could save thousands.
PR
Our PR service automatically search engine optimizes our press releases.
Social Media
Look at all our Facebook fans.
What Can YOU Do?
Show a Clear ROI Path
Thorough Competitor Analysis
Educate
Speak Their Language
Show Impact
Let People Feel Involved
Worst Case/Best Case
Get on the Roadmap
Make Friends
Tattle
Be Pushy…Sometimes
Teach People How To…
Make it Easy
Do It Yourself
Ignore Sales Calls
Large Company = Not an Excuse
Drawings By Rachel Nabors
RachelTheGreat.com
Secure File Transfer &
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