Infographic Design: Why Quality Matters

August, 19, 2011Brian Wallace

NowSourcing, Inc.

Tired of Infographics?

Guess Again.

• That’s because you live in an echo chamber.

Consider This• World Population: 6.94 billion• People With Internet: 2.1 billion• Many Infographics Daily

– How many are good?

• http://www.internetworldstats.com/stats.htm

Some Infographics Are Bad

• Just having an infographic isn’t enough– Graphic Quality– Typography– Color Scheme– Text vs Images– Flow– Research– Citing Sources Don’t do this. Ever.

What a Great Infographic Can Do

• Huge Links– Wired, Techcrunch

• Traffic• Call to action• SEO value• Conversions

Stand Out In The Crowd• Don’t be afraid to be a

little edgy• Your users will be

glad that you have a sense of humor after all

The Future of Infographics

• Unique Application

• Transition to Print

• Transparencies

• Video Infographics / Motion Graphics

• Self-service tools: Visual.ly

Contact

Brian Wallace

bwallace@nowsourcing.com

502.442.7914

nowsourcing.com

@nowsourcing

linkedin.com/in/nowsourcing/