After looking into the features of digipacks and magazine adverts I am now faced with the decision as to whether to make the photography relevant to the music and its stories or whether to include the artists. Because of the way in which single artists are often shown in the pictures themselves I think I will avoid this due to the fact our artists are a band. The Courtneerers and vaccines examples both showed images showing different characters. I feel this would be a good idea because it could imply what the music is actually about which I feel both the vaccines and Courteeners have attempted with their pictures. Not only this but the picture is either the same or very relevant on both the digipack and the magazine advert so it follows a particular theme so I will take this into consideration.

Things I have noticed to be a key feature

Tall stretched out square fonts or something quirky and classic. Muted colours potentially created by editing photos and applying filters. A picture with likely symbolism however leaves a lot to the imagination. Bands using pictures of others rather than themselves. Dark back grounds. Either indoor, during the night or a darker evening in photography.

Initial ideas and reasoning

My first idea is to have Emily on the front of the digipack looking a little bit run down, with makeup smudged a little she could be sat against a wall or something where she looks a little lost representing the actual song. The back could feature a shot from behind or her holding her boyfriend’s hand with a cigarette in her hand. She would be styled relevantly to how she was in the video. The rest of the digipack could be solely a dark colour like grey or black with white font. The font would be thin and stretched out and the name of them would appear along the bottom in a similar font. I could position Emily so that she is sat above the title of the Claremonts. The actual CD I think could be a plain dark colour that links in with the colour schemes in the photos. If not another photo could be used such as bottles or something else again linking in with the music, or I could link it in with the track title and have a lot of dices repeat ably placed however I feel this may not fit in with the theme of the rest of the digipack.

Another idea would be focuses on animation rather than actual photography so a quirky image linking in with a dice could be good on the front potentially with other features like a bottle or a cartoon cigarette however the only down side to this is that

we would have to develop forms of Photoshop or animation skills and I am not completely artistic so I feel taking a picture is a much better idea and is quicker.