`

Strategy implementatio

n

`Clusters

Beginner (40-70)

(Lucknow, Baroda, Navi,

Surat, Jodhpur, IIT KGP)

Intermediate (70- 150)

(Kolkata, Jaipur, Ahmedabad, Indore, Dehradun, Thapar, Manipal, Jalandhar, Vizag)

Advanced (150- 200)

(Hyderabad, Chandigarh, Bangalore, Pune, Chennai,

Mumbai)

Pro (200+)Delhi IIT and Delhi University

SO HOW DOES OS NEED TO LOOK LIKE?

`IntermediateLocal Chapter Teams working Universities AD HOC markets IXP Courses

(for university based LCs)

Indore 1 VP(4 teams)

3 teams 1 team X X

Jaipur 2 VPs(8 teams)

7 teams 1 team X X

Jalandhar 2 VPs(8 teams)

3 teams 1 team X 4 teams

Kolkata 2 VPs(8 teams)

7 teams 1 team X X

Manipal 3 VPs(9 teams)

1 team(expansion)

1 team X 7

Ahmedabad 2 VPs (8 teams)

6 teams 1 team 1 manager X

Dehradun 1 VP(4 teams)

3 teams 1 team X X

Thapar 1 VP(4-5 teams)

X 1 team X 3-4 teams

Vizag 2 VPs(8 teams)

7 teams 1 team X X

`Strategies for Intermediate

These strategies and structure should enable your entity to

do 70- 150 exchanges while delivering good quality

standards.

`Focus areas

Capitalizing on target UR

Implementing issue

segmentation

Focused recruitment of

membersiXP

`Front office Strategies for Exchangers

1) Focused Raising & Matching• Targeting limited colleges (courses in case of UB LCs/

markets) and focus on cracking just these colleges.• Since most of the colleges are Engineering, Law,

Medicine, Arts/ Commerce focus on selling ISSUES to these colleges.

• An incoming CEEDer to help you crack these UR can be an effective plan.

• Only certain countries with strong relations need to be promoted.

2) Training the EPs in self matching and ensuring the same for better engagement and delivery mechanisms.3) Ad hoc realizations from social media and virtual IS

`

Back office for Exchange Support

1) UR to be cracked by marketing- Marketing Team should be the end responsible

for creating and managing the partnership.- oGCDP team will synergize to deliver on oGCDP

related activities.- Creating Multi-Dimensional Partnership for

events, sponsorship, promotion etc.2) Targeted Recruitment- Most oGCDP members should be recruited from

the colleges that are targeted for raising & partnership.

3) iXP to be an EB project.