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Why
Mobile technology is the future ->
Developing a Smartphone app for iPhone and Android
Agenda
• Background• The process • Partnership• The app• Feedback from the users• What's next?
Background
o Out where the users are!o Reaching first movers and other atypical library
userso Branding the library as a tech-savvy placeo Experimenting with smartphone specific
technologies
The process
Brainstorm
The process
Brainstorm conclusion:
3 development potentials: • content recognition via image, sound and geotagging• value-added information from staff, users and external
sources• traditional catalog functionality (searching, user status etc.)
The process
The proposal - The catalog
Partnership
Next step:
We needed a partner who ...
o could provide the nessesary technical infrastructureo could co-sponsor the development of the appo would cooperate in future releases
Partnership
The partners:
The app
What can You do:
• Search for materials• Reserve/renew• My page• Favorites
The app
Both iPhone and Android
The app
Start page: news from websitevia RSS-feed
The app
Searching:
The app
List of results: with filtering by type ofmaterial
The app
Show record: with cover art and bibliographic data
The app
Put materials on hold:
The app
My page: LoansHoldsFines
The app
Favorites: List of records savedlocally on phone
Marketing - posters
Marketing - mobile
Marketing - web
Feedback from the users
Statistics:
iPhone downloaded 677 timesAndroid downloaded 124 times
Total: 801 downloads App. 70% of downloads from Gladsaxe = 560 downloads Smartphone penetration in Denmark: 14%Active library users in Gladsaxe: 38% Smartphone users in Gladsaxe: 65.000 x 0.14 = app. 9.100
Number of active users with Smartphone = 9.100 x 0.38 = 3.458 Library app penetration in Gladsaxe = app. 16%
Feedback from the users
by jnie (July 22, 2010)Way to Go :-D by Emil.BB (June 2, 2010)Its so cool that libraries keep up with the newest trends, respect to You! by LD (June 1, 2010)Brilliant :-) Cool layout and so easy, that I practically dont want to use computer and your ordinary homepage again ;-)
What's next?
Phase 1 - may 2010: Search the catalogue Media icons 1-click Media filtering Media/Book covers Annotate any title Put a title on holdChoose Pickup location My Loans with renewal facility My edited HoldsMy FinesFavourites with my own commentsDynamic Intro Screen (use of feeds etc - HTML based intro page)
What's next?
Phase 2 - estimated to early 2011:
StatusinformationDue date on My loansIntegration toFacebook, Twitter, SMS and email
Whats next?
Future releases
New books matching previous search (via RSS) Sort order profile Cover scanning Music recognition similar to Shazam QR code facilities (smart phones can use QR codes as is, for example on library leaflets and other library materials - we are considering other useful implementations) Location aware – help with building navigationGeotagging - tag and read other users' tags about a location (smart phones can do this - we are considering apps for library related material like “in this place Joanna Doe murdered John Doe" in Mrs N. Smith's novel "The Anonymous”. Support for other mobile platforms (Symbian, Windows Phone 7 and java)