Introduction to Business Communication

-Jitin Kollamkudy

… the new global and diverse workplace requiresexcellent communication skills!

Success for YOU…

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Communication Among personal qualities possessed

by college graduates the ability to communicate effectively was ranked first by employers.

From a survey of 480 companies and public organizations conducted by the National Association of Colleges and Employers.

WSJ, Dec 29, 1999

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Communications – Did you know?

People remember:10 percent of what they read20 percent of what they hear30 percent of what they see50 percent of what they see and

hear80 percent of what they say 90 percent of what they say and

do

Communication – did you know?

If you tell 100 people something without repetition:

After 24 hours, 25 percent have forgotten it

After 48 hours, 50 percent have forgotten it

After 72 hours, 75 percent have forgotten it

After one week, 96 percent have forgotten it

What is communication?

The word “communication” is derived from the Latin word ‘communicare’ that means to impart, to participate, to share or to make common.

Definitions American Management Association defines,

‘Communication is any behavior that results in an exchange of meaning’.

Peter Little defines communication as, ‘Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response result’.

Newman and Summer Jr. state that, ‘Communication is an exchange of facts, ideas, opinions or emotions by two or more persons’.

According to Keith Davis, ‘The process of passing the information and understanding from one person to another. It is essentially a bridge of meaning between the people. By using the bridge a person can safely across the river of misunderstanding’.

Purpose of Communication

Communication

Other functions

For Orientation

For Image Building

For Influencing

For Teaching

For Direction

For Evaluation

For Information

For Integration

For Instruction

The Communication Situation

The communication situation is said to exist when

There is a person (sender/transmitter) who wants to pass some information;

There is another person (receiver) to whom the information is to be passed on;

The receiver partly or wholly understands the message or information passed on to him;

The receiver responds to the message or gives feedback.

These four components are essential for communication.

Process of communication

Ideation Message Encoding Channel Decoding Feedback

Effectiveness of Communication Channels

Channel capacity Channel modifiability Channel duplication Channel speed Channel feedback Channel appropriateness

Communication Networks1. Formal Communication

Networks

Vertical Horizontal Diagonal

Vertical Communication

Horizontal Communication

Diagonal Communication

• A communication network is a group of individuals who may be identified as sharing regular lines of communication.• Centralized Network• Decentralized Network

Formal Communication Network

Centralized Networks One central person

Unequal access to information

Central person is at the “crossroads” of the information flow

Communication Structures Centralized

Y

Communication Structures Centralized

Wheel

Communication Structures Centralized

Chain

Decentralized Networks

Information can flow freely

No central person

All members play an equal role in the transmittal of information

Communication Structures Decentralized

Circle

Communication Structures Decentralized

Star

Communication Networks- Overview

Informal Communication Networks

Grapevine Social Gatherings Management by Walking Around

Methods of Communication

Oral or Written Communication Non Verbal Communication Use of Technology

Thank You …