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When James McConnell and Adnan Yafi first gave this lecture at KTH over 2 years ago, the school realised that this introduction to UX from an industry perspective, should be given early on to students of various courses. They have now given this presentation to students studying for example, computer science and human computer interaction. Their style, which is certainly not within traditional lecture styles the students are used to, is warmly appreciated and they have received very positive feedback from the students and course managers.
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KTHIntroduction to UX design
Adnan Yafi & James McConnell 10/02/14
00 01 02 03 04 05 06
About Us Our Paths What is UX? Creating Better Experience Case Studies (removed) Desirable UX Careers
Content
About Us00
We are a design innovation agency working with leading global companies to create compelling experiences that bridge digital and physical domains.
Our vision is to improve the quality of life for people around the world through the digital services they
Our team consists of passionate and experienced designers who understand the complexity of bringing usability, design and technology together.
Some Of Our Clients
Our Paths01
James McConnellSenior UX DesignerVaried experience, mostly people services
Hyper Island 2011
Screen Interaction since 2012
Adnan YafiUsability Expert
KTH 2006, Computer Science with a focus on HCI
First line support 2010
At Screen Interaction since 2011
My principles Usability
TechnologyDesign
What is UX?02
UX design is about creating great experiences for people who use a product or a service.
A user experience happens with or without UX design.
A user experience is subjective.
BORN 1948 MALE
BRITISH MARRIED
SUCCESSFUL WEALTHY
2 KIDS LIKE DOGS
LOVE OF THE ALPS
HABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONS
DID YOU CONSIDER...?
BORN 1948 MALE
BRITISH MARRIED
SUCCESSFUL WEALTHY
2 KIDS LIKE DOGS
LOVE OF THE ALPS
It’s easy to use. It’s fast. It’s usable. It has a nice, simple home page. It gives me what I want. It’s accurate and finds results quickly. It’s focused and does not get too far away from its core value—and that’s search.
Focus on the user and all else will follow.
User Experience is the sum of interactions a person has with a product, service or organisation.
Creating Better Experience
03
You’ve got to start with the customer experience and work back toward the technology, not the other way around.
You’ve got to start with the customer experience and work back toward the technology, not the other way around.
Meet basic expectations
Treat the interaction like a date
Quiz Time1. A user experience is ______________
2. Focus on the ______ and all else will follow.
3. You should always meet ______ expectations.
Desirable UX05
Magical
Better experience
Desirable
Nice graph
useful
usable
desirable
magical
early adopters recurrent sharers ambassadorsUSER
VAL
UE
BUSINESS VALUE
Careers06
3 ways to get started in UX1. Establish a UX mindset
1. Establish a UX mindset3 ways to get started in UX
Getting started in UX1. Establish a UX mindset
2. Learn what we do and how we do it
Getting started in UX1. Establish a UX mindset
2. Learn what we do and how we do it
Getting started in UX1. Establish a UX mindset
2. Learn what we do and how we do it
3. Practice
Connect with me if you want an extensive list of resources in UX or any help or guidance. !James Mole McConnell [email protected] !
Thank You!
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