Islamic TourismPresented for ISEFID 10 Feb 2017

by

Rininta Nurrachmi

What is Tourism

Why do we travel ?

Why do you Travel ?

Encouraged by Prophet

Muhammad (PBUH)

Search of knowledge

Experience something new

Appreciate what and who you have

Become a better you

QS Al-Hajj (22) : 46

In English“So have they not traveled through the earth and have hearts by which to reason and ears by which to hear? For indeed, it is not eyes that are blinded, but blinded are the hearts which are within the breasts”

In Bahasa Indonesia“maka apakah mereka tidak berjalan di muka bumi, lalu mereka mempunyai hati yang denganitu mereka dapat memahami atau mempunyai telinga yang dengan itu mereka dapatmendengar? Karena sesungguhnya bukanlah mata itu yang buta, tetapi yang buta, ialah hatiyang di dalam dada.”

Travel in Islam

In Islam, people is encourages to travel and appreciate the creation of Allah

By history, Islamic tourism is an activity involved the visitation of Mecca for pilgrimage practices

However, there are Muslim travelers who eager to explore the Islamic lifestyle during their holiday such as to get Halal food, awareness of five times prayer and to increase their faith in God.

Background Islamic Tourism

The incident of September 11’2001 – Islamicphobia

Travel ban for Muslim

Growing awareness and demand

Number of Muslim population is quarter of global population

Push and Pull Factor

Push Factor

reason that discourage Muslim tourist to visit their

holiday destination.

Pull Factor

the things that attract tourists to visit the tourism

destination

Every Muslim has different needs in travelling (Arab

tourist and South East Asia tourist)

Potential Industry in OIC Countries

There are 57 OIC countries and rich with natural beauties. As an alternative revenue beside export of natural resources eg : gas and oil

Muslim countries only share 15% of global tourism market (World Bank, 2014)

Limited exploration and less promotion for other OIC members other than Turkey, Malaysia and middle east countries

Countries who promote Islamic

TourismCountry Achievement

Malaysia • It has strong platform to develop halal food industry in Malaysia done through workshop and education

• the Halal industry is projected to contribute up to 5.8 per cent of the nation’s Gross Domestic Product (GDP) by 2020

• Has allocate RM80M for promote Terengganu

Turkey • The highest tourist arrival in OIC countries • 39,811,000 tourist arrival (data from worldbank, 2014)• Fastest growing industry in Turkey with 10 million poundsterling

revenue

Japan • Focus to attract 1 million Muslim commencing 2020 Olympic Game

• As an alternative revenue, the local government offered subsidies up to US$ 820 to restaurants that earned a halal certification

• Japan held Halal Expo and has 120 exhibitors in 2016

The Potential of Islamic Tourism in

Indonesia ?

Number of Muslim is 88% from 248.5 million

Market size US$ 191 billion (IDR 2,604 trillion) (source Salaamgateway.com)

Tourist arrival to Indonesia 9,435,000 (Worldbank,2014)

Lombok, Island of 1000 masjid with awards from World Halal Tourism 2016

Other potential place in Aceh Province, West Sumatra, Demak in Central Java

Promote Islamic Tourism

Effective and Efficiently

Provide mobile content for halal

industry

Engage young tourism

Aim not only for Muslim but also for

Non Muslim travelers

Mass Media and provide updated

website

Halal Guys, provide food

chain eg : halal truck