Embed Size (px)
Citation preview
IT’S NOTABOUT
THEFUTURE
IT’S
SOLVINGABOUT
A
PROBLEM
ENEM
ENEM
NATIONAL HIGH SCHOOL EXAM
ENEM
NATIONAL HIGH SCHOOL EXAMUNIVERSITY ENTRANCE EXAM
THE
FEDERALIN
A
ONLY
BRAZILUNIVERSITY
WAYTOGETINTO
ENEMIS
9M
GETTING INTO
GAMEIN
A
UNFAIRBRAZIL
FEDERAL UNIVERSITYISAN
0"
2000000"
4000000"
6000000"
8000000"
10000000"
12000000"
14000000"
2011" 2012" 2013" 2014"
500k 1M
3M
12M
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS
STUDENTS
TEACHERS
MANAGERS
PARENTS
STUDENTS
TEACHERS
MANAGERS
PARENTS
STUDENTS
TEACHERS
MANAGERS
PARENTS
STUDENTS
TEACHERS
MANAGERS
PARENTS
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS
CONTENT STUDENTS
TEACHERS
MANAGERS
PARENTS
ALL HIGH SCHOOL
STRAIGHT TO THE POINT
CURRICULUMSHORTIN
VIDEOS
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS5min
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
500
5min
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
1500
5min
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
5000
5min
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
15000
5min
MULTIDISCIPLINARYCONTEXT
MULTIDISCIPLINARYCONTEXT
THEORYEXAMPLESEXERCISES
PRE-RECORDED
VIDEOS
THEORYEXAMPLESEXERCISES
LIVEPRE-RECORDED
VIDEOS
THEORYEXAMPLESEXERCISES
LIVEPRE-RECORDED
VIDEOSLIVE
TUTORING
THEONEWAYBEST
Check the box Strategy
CONTENT STUDENTS
TEACHERS
MANAGERS
PARENTS
DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS
DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS
"helping people be want they want to be"
DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS
WEBNEWSSTANDS"helping people be want they want to be"
ENGAGEMENT
STUDENTS
TEACHERS
MANAGERS
PARENTS
FUN
FUNLIVE
ENGAGEMENTFUNLIVE
IF I LIKE YOU MORE THAN IKNOW YOU…
ENGAGEMENTFUNLIVE
"The duty of comedy isto correct men by amusing them”- Molière
ENGAGEMENTFUNLIVE
(CHAT)
"The duty of comedy isto correct men by amusing them”- Molière
ENGAGEMENTFUNLIVE
SMS
ENGAGEMENTFUNLIVE
SMS + APP
ENGAGEMENTFUNLIVE
SMS + APPGROWTH ENGINE
ENGAGEMENTFUNLIVE
SMS + APPGROWTH ENGINE#1 The more you do something, the more likely you are to do it again
ENGAGEMENTFUNLIVE
SMS + APPGROWTH ENGINE#1 The more you do something, the more likely you are to do it again
#2 The longer you leave, the less likely you are to do it again
ENGAGEMENTFUNLIVE
SMS + APPGROWTH ENGINE#1 The more you do something, the more likely you are to do it again
#2 The longer you leave, the less likely you are to do it again
Habit formation
ENGAGEMENTFUNLIVE
250,000
PROBLEMSOLVETHE
PROBLEMSOLVETHE
What if we found ourselves building something that nobody wanted?
In that case what did it matter if we did it on time and on budget?
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS
CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
VOD + LIVE
UBIQUITOUS
ENGINE
????
78% 100K
“IMPOSSIBLE IS NOT THE
BUT THE VERY
PROPINQUITYM
iche
l Fou
caul
t
OF THE THINGS LISTED
SITEON WHICH THEIR PROPINQUITY
POSSIBLE”WOULD BE
