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Minor Multimedia Ad Agencycommunication & multimedia design

donderdag 7 februari 13

Minor Multimedia Ad Agency @ CMD

“Creating, designing and producingidentities, publicity and campagnes with multimedial solutions”


Art Direction Design, visualisation

Copywriting Concepting, Text

Marketing SEO, AdWords, Social Media

Account Projectmanagement *



Disciplines & fields:

• Multimedia, Social Media • Colour, typography, logo, print, webdesign • Marketing- and communication strategies • Copywriting, press releases, webtext • Viral campagnes, guerrilla marketing • Search Engine Optimalisatie (SEO)


Teachers and consultants:

• Gerdien Dijkstra - Centre of Expertise • Sake Jan Velthuis - Marketing, Entrepeneurship • Jacco de Weerd - Marketing, Entrepeneurship • Hendrik Tillema - Design, Photography • Merel Laferte - PPD, Concepting, Art • Mara van Rooij - PPD, Communication • Lolkje van de Kooi - PPD, Drawing, Concepting • Margreet Oostenbrug- Projectmanagement • Sven Stelpstra - Student assistant • Peter Wassenaar - Design, Copywriting, everything else...


Guest lectures: (onder voorbehoud)

• David Kroese - Groots design • Douwe Huitema - BW H Designers, print • Ritsko van Vliet - Free Publicity • Martin Rijpstra - Photography • Christoph Riechert - Package design, Corp. Language • Sjef Smeets - Guerrilla marketing


Projectmanagement and duo’s


Projectmanagement?

• Application letter (job interviews)• Motivation & learning goals• 3 projects

eMail: Thursday before 18.00 to Peter and Margreet

[email protected] - [email protected]


mailto:[email protected]




Duo?

• Motivational letter • Complementary competences / disciplines (art director/copywriter, designer/programmer, etc)• 3 projects

eMail: Thursday before 18.00 to Peter

[email protected]





Who are you?

• Profile CMD site (photo, email, phone) • PPD, portfolio (getting to know you) • Sharing (community, give & get, workshops, etc)

• Twitter: @MMReclBureau • Facebook.com/MultimediaalReclamebureau


http://www.facebook.com/MultimediaalReclamebureau




What and when?

• Working on 2 projects (2x5 weken)

• Projectgroups and duo’s • Midterm evaluations, presentations • Assessment


wk 66/2

wk 7 wk 925/2

wk 10 wk 11 wk 12 wk 13 28/3

wk 8

KICKOFF 6/2

Spring-break

May holiday

Easter weekend

PROJECT 1

wk 158/4

wk 16 wk 17 wk 18 wk 19 wk 20 wk 21 24/5

PROJECT 2

wk 142/4

Evaluation 1

Assessment weeks

wk 233/6

wk 24 wk 25 wk 26 wk 27

PRODUCTION, QMI, POLISHING

wk 2227/5

Evaluation 2

Introduction, briefs, PDP

DEADLINE 1

DEADLINE 2

19/6DEADLINE 3


Thursday feb. 7:

- 10.00: Start in D2.026 Minor information, community setting, temporary groups, etc Lecture: Mad Men (Peter)- 12.00: Lunch (Sven)- 13.00: PPD, Getting to know eachother (Mara)- 18.00: deadline letters projectmanagers and duo’s (Peter, Margreet)

Planning next week:


Friday feb. 8:

- 11.00: Start in D2.026 Lecture: Art in advertising (Peter)

- 14.00: Projectmanagers, duo’s, projects

Planning next week:


Monday feb. 11:

- 10.00: Start in D2.026- 11.30: Lecture Learninggoals and mindmapping (Sake Jan)- 14:00: Briefing projectmanagers (Margreet)

- 15:00: Pitch projectmanagers / project

Planning next week:


Tuesday feb. 12:

- All teachers absent- 10.00: Applications students (projectmanagers)- 16:00: Groups formed

- all day: LAN party, movies, design documentaries (Sven)

Planning next week:


Wednesday feb. 13:

- 10.00: Filmhuis: Upload Cinema “Me The Media” (Hendrik)

- 14.00: Lecture Communicationplan (Sake Jan)

Planning next week:


Thursday feb. 14:

- 10.00: PDP production (Mara, Peter)

- 12.00: Lecture Guerrillamarketing (Sjef Smeets)

Planning next week:


Friday feb. 15:

- PDP’s ready!

- 11.00: Lecture Art History (Merel)

- 13.00: Museum Groningen

First projectweek after the spring break!

Planning next week:


Client Pitches:

Animal Welfare - promotional campaign - Marko RuisKitchenstudio Kleyne Sint Jacob - promotional campaign - Tim LaningWindmill “de Hoop” - Visual identity, redesign website - Geesje DuursmaArk Fryslan - promotional campaign - Loes de VriesEemsDelta College - promotional campaign - Jan Steenmeijer

Dining at the Farm - promotional campaign - Jenneke v/d HeideFloor Ghana - Visual identity - Gerdien DijkstraCMD game event - Visual Identity, look & feel - Birgitte Jansenminor Entrepreneurship - Interactive pdf - Sake Jan Velthuisminor Entrepreneurship - Key visuals - Sake Jan VelthuisCentre of Expertise - promotional campaign - Jolanda Postma


Education

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