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Laura MillerMarketing Manager
Credo
Five Aggressive Approaches to Help You Thrive at Library Promotion
Amanda DiFeterici
Terra RogersonLibrarian
South University
Jennifer WrightLibrarian
South University
1. Speak your users’ language…
or feed them.
photo credit: njrued via photopin
Mung Mung!!
Tuesday 7/31 4:30pm Rm 245
Wednesday 8/1
1pm Rm 245
2. Get in your users’ faces.
photo credit: jdwheaton via photopin
Ain't no mountain high enough, ain't no valley low enough, to keep me away from gettin to my library...on I Love My Library Day, 2/14/13
You and your library, a love so beautiful William and Kate used it in their wedding.
I love my library more than hipsters love tight jeans and square-rimmed glasses
I love my library more than the Kardashians love cameras.
3. Get to the point.
photo credit: greatbeyond via photopin
4. Use people.
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Date: Friday, May 17thTime: Dusk (around 8pm)
Place: Campus LawnAdmission: Free
Concessions available for purchase. Please bring family, friends, and something to sit on!
LibraryMovie & Publicity
AdmissionsMovie Screen
Student AffairsOrganization, free popcorn,
food trucks, etc.
5. Don’t make them think.
photo credit: Robert Bruce Murray III via photopin
“We’re thinking ‘great literature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 mph.’”
-Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
“If your audience is going to act like you’re designing billboards then design great billboards.”
-Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
Some Signage
Some Signage
photo credit: Leo Reynolds via photopin
Questions?Terra Rogerson
Laura [email protected]
Jennifer [email protected]
References
Asher, A., Duke, L., & Green, D. (2010). The ERIAL project: Ethnographic research in illinois academic libraries. Retrieved from http://www.academiccommons.org/
commons/essay/erial-project
Krug, S. (2005). Don’t make them think: A common sense approach to web usability. Berkeley, CA: New Riders.
