The Campus Visit - An Insiderrsquos Guide

KSU | PLU Workshop Text

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Managing ExpectationsldquoThe Funnelrdquo

Who is Jeff Who are you

The college visit - researchThe college visit - does it do any good

Part TwoAuthenticity - the ldquovisitorrdquo demand

How collegersquos keep it real - do students

Part ThreeAdvice for parents and students

Insiderrsquos GuideQuestions and Answers

Who is JeffTargetX - Technology | Consulting

450 colleges amp universities with their online and in person recruitment marketing

ldquoOver Throwing Dead Culturerdquo

We help make a college visits more memorable authentic and fun

A few campuses this past year

Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman

Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran

Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York

Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix

12012242

Managing ExpectationsldquoThe Funnelrdquo

Who is Jeff Who are you

The college visit - researchThe college visit - does it do any good

Part TwoAuthenticity - the ldquovisitorrdquo demand

How collegersquos keep it real - do students

Part ThreeAdvice for parents and students

Insiderrsquos GuideQuestions and Answers

Who is JeffTargetX - Technology | Consulting

450 colleges amp universities with their online and in person recruitment marketing

ldquoOver Throwing Dead Culturerdquo

We help make a college visits more memorable authentic and fun

A few campuses this past year

Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman

Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran

Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York

Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix

12012242

Who is JeffTargetX - Technology | Consulting

450 colleges amp universities with their online and in person recruitment marketing

ldquoOver Throwing Dead Culturerdquo

We help make a college visits more memorable authentic and fun

A few campuses this past year

Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman

Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran

Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York

Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix

12012242

A few campuses this past year

Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman

Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran

Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York

Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix

12012242

Kaitlin Caitlin Kate Lynn

Committed to Best Fit

12012242

Committed to the best fit

The Swag

Drop your name in the bag and you might win

TargetX StuffCoffee Mug or Leeds Pen

About You

NamePositionPlace

Favorite or most memorable campus visit

The college visit - does it do any good

Look out for the Tourbot

Hsiao Mei National Taiwan University

12012242

Committed to the best fit

The Swag

Drop your name in the bag and you might win

TargetX StuffCoffee Mug or Leeds Pen

About You

NamePositionPlace

Favorite or most memorable campus visit

The college visit - does it do any good

Look out for the Tourbot

Hsiao Mei National Taiwan University

About You

NamePositionPlace

Favorite or most memorable campus visit

The college visit - does it do any good

Look out for the Tourbot

Hsiao Mei National Taiwan University

The college visit - does it do any good

Look out for the Tourbot

Hsiao Mei National Taiwan University

Look out for the Tourbot

Hsiao Mei National Taiwan University

Read the Article

The college visit - does it do any good

SFO Article The college visit - does it do any good Read Jeffs blog post

The college visit - does it do any good

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

The college visit - does it do any good

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Campus Visit in Record rsquos

In Step with tradition Campus Tours thriving

The Campus Visit DOES Matter

Read the New York Times Article

Remember ldquoItrsquos all about the visitrdquo

Arts amp Science Group Student Poll 2004

The experience is higher education marketing

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

ldquoCredibilityrdquo

Authenticity

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

The experience is higher education marketing

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

ldquoCredibilityrdquo

Authenticity

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

ldquoEffectivenessrdquo

Noel-Levitz 2009

ldquoCredibilityrdquo

Authenticity

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

ldquoCredibilityrdquo

Authenticity

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

Authenticity

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

Authenticity - Keep it Real

Watch the video Watch more tour prank videos

Authenticity

ldquoWe are searching to get agrip on what counts for

people in their personal and business livesrdquo

Pine and Gilmorersquos website

AvailabilityCost

QualityAuthenticity

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

AuthenticityThe new consumer demand

ldquoAmerica has toxic levelsof inauthenticity

Time Magazine Report

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

AuthenticityThe new consumer demand

ldquoAmerica has toxic levelsof inauthenticity

Time Magazine Report

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

AuthenticityThe new consumer demand

ldquoAmerica has toxic levelsof inauthenticity

Time Magazine Report

ldquoI visited and it felt rightrdquo

AuthenticityThe new consumer demand

ldquoAmerica has toxic levelsof inauthenticity

Time Magazine Report

AuthenticityThe new consumer demand

ldquoAmerica has toxic levelsof inauthenticity

Time Magazine Report

InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness

generating machine

InauthenticityThe easiest way to be perceived as phony is to advertise things

you are not

InauthenticityMost campus visits render

inauthenticity

RenderingAuthenticity

ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual

fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo

InauthenticityThe easiest way to be perceived as phony is to advertise things

you are not

InauthenticityMost campus visits render

inauthenticity

RenderingAuthenticity

ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual

fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo

InauthenticityMost campus visits render

inauthenticity

RenderingAuthenticity

ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual

fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo

RenderingAuthenticity

ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual

fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo

10How collegesrender authenticity

1 Know who they areDonrsquot try to be all things to all people

The Ohio State University

2 Say who they areDraw a line in the sand

Baylor University

3 Keep it real

SACAC 2008 Survey of 200+ high school seniors

ldquoI believe that imperfections show character Thats what I was looking for

in a college A school that seemingly has no flaws during a one hour

information session (and tour) not only stands out negatively

but it comes off as bland and ordinaryrdquo

Read the complete survey results Password sacac

1 Know who they areDonrsquot try to be all things to all people

The Ohio State University

2 Say who they areDraw a line in the sand

Baylor University

3 Keep it real

SACAC 2008 Survey of 200+ high school seniors

ldquoI believe that imperfections show character Thats what I was looking for

in a college A school that seemingly has no flaws during a one hour

information session (and tour) not only stands out negatively

but it comes off as bland and ordinaryrdquo

Read the complete survey results Password sacac

2 Say who they areDraw a line in the sand

Baylor University

3 Keep it real

SACAC 2008 Survey of 200+ high school seniors

ldquoI believe that imperfections show character Thats what I was looking for

in a college A school that seemingly has no flaws during a one hour

information session (and tour) not only stands out negatively

but it comes off as bland and ordinaryrdquo

Read the complete survey results Password sacac

3 Keep it real

SACAC 2008 Survey of 200+ high school seniors

ldquoI believe that imperfections show character Thats what I was looking for

in a college A school that seemingly has no flaws during a one hour

information session (and tour) not only stands out negatively

but it comes off as bland and ordinaryrdquo

Read the complete survey results Password sacac

3 Reroute beyond amenitiesDonrsquot just show the showcase

5 Letrsquos repeat keep it realShow those things specific to your student experience

-small areas of campus that matter

-favorite places on and off campus

6 Hop on the Cluetrain (talk with not at)Markets are conversations

Markets consist of human beings not demographic sectorsConversations among human beings sound human

They are conducted in a human voice

University of Texas American University

7 Champion stories (not statistics)

St Edwardrsquos University

8 If visitors help create it itrsquos more authentic to them

Hendrix College

University of Louisville

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

5 Letrsquos repeat keep it realShow those things specific to your student experience

-small areas of campus that matter

-favorite places on and off campus

6 Hop on the Cluetrain (talk with not at)Markets are conversations

Markets consist of human beings not demographic sectorsConversations among human beings sound human

They are conducted in a human voice

University of Texas American University

7 Champion stories (not statistics)

St Edwardrsquos University

8 If visitors help create it itrsquos more authentic to them

Hendrix College

University of Louisville

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

6 Hop on the Cluetrain (talk with not at)Markets are conversations

Markets consist of human beings not demographic sectorsConversations among human beings sound human

They are conducted in a human voice

University of Texas American University

7 Champion stories (not statistics)

St Edwardrsquos University

8 If visitors help create it itrsquos more authentic to them

Hendrix College

University of Louisville

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

7 Champion stories (not statistics)

St Edwardrsquos University

8 If visitors help create it itrsquos more authentic to them

Hendrix College

University of Louisville

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

8 If visitors help create it itrsquos more authentic to them

Hendrix College

University of Louisville

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

10 Connect with best fit students

Hendrix College

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

ldquoWe all want what we want when we

want itrdquo

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Whatrsquos ldquoYourrdquo Drink

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Whatrsquos In Your Bowl

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Whatrsquos On Your iPod

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Advice

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

13Tips for Students and Parents

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

1 Do your research

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Research

Online and In Print

Why are you visiting

Have questions prepared

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

2 Tortoise not the Hare

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

3 Know who to ask what

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

4 Be civil and polite

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

5 Donrsquot ask dumb questionsor

5 Ask dumb questions in private

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Ask questions that addressyour wants (not the needs)

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

Needs are practical andobjective wants are

irrational and subjective

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

6 Cut your tour guide some slack

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

7 Why do you want to sit in a class

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

8 Experience campus beyond admissions

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

9 Experience the town

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

10 Take Pictures - it all looks the same

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

11 Write down immediate impressions

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

12 Everyone can have a bad day

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

13 Have Fun

Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video

QuestionsComments

RantsRaves

Download Presentation1 wwwtargetxcom

2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar

4 click KSUPLUor

1 wwwslidesharenettargetx

The Campus Visit - An Insiderrsquos Guide

KSU | PLU Workshop Text

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom

Download Presentation1 wwwtargetxcom

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The Campus Visit - An Insiderrsquos Guide

KSU | PLU Workshop Text

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom

The Campus Visit - An Insiderrsquos Guide

KSU | PLU Workshop Text

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom