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L32 – Key terms/theory TEST – 2)
Name: ……………………………………………………………………….
Date: ……………………………………
You MUST complete all the questions (26 in Total) to the BEST of your ability.
You have 50 minutes to complete the TEST – We will then go through the answers as a class and establish where our areas of strength (WWW) and development (EBI) are.
1)
“As people individually and collectively program the web, they’re _____________________ ____
_________________________”
(Tapscott & Williams – 20 _ _) (2 marks)
2)
Can you give an example of where this ideology would apply to a media product of your choice that we have studied so far – YOU SHOULD support your understanding with statistics/facts where relevant:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
3)
Name the theorist:
__________________ ___________________________ (1 marks)
1
4)
a) What did HE come up with?
____________________________________________________________ (1 mark)
b) Can you provide an example that supports your understanding:
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
5) What is twitter an example of? Fill in the blanks!
_ I _ R _ B _ _ G _ I _ G (1 mark)
6) What is the term used to describe “human like features” associated to a new media product like social networking?
_____________________________________ (2 marks)
7)
and/or
a) What slogan was used to help promote EITHER of these online catch-up services?
Clue: TV Advert
(2 marks)
________________________________________________________________________
________________________________________________________________________
b) What is the term used to describe the co-operation between multiple/more than ONE Media Platform? Fill in the gaps!
_ O _ _ E _ G _ N _ E (1 mark)
2
C) Henry J _ _ k _ _ s (200 _)
BBC I-Player, as well as other forms of _ _ _ (Netflix, Lovefilm) offer audiences“the kinds of
e _ _ e _ t _ _ nm _ _ _ experiences they want”. (4 marks)
d) What is ANOTHER term used to describe this type of media consumption?
C _ _ n _ _ t _ d T _ _ e _ i _ i _ _ (1 mark)
8)
a) What is the term used to describe the new age of HOW we make and use media?
_ _ o _ u _ e _ (1 mark)
b) What is the term used to describe content that WE make?
_ _ _ (1 mark)
9) What is meant by the term Hyper reality?
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)10) a)
Robertson (199_) defines the term Globalisation as…
“the compression of the ___________” (2 marks)
b)
Can you name an example of a product that is “Globalised” – YOU SHOULD support your understanding with a case study example and statistics/facts as well!
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
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11) Fill in the gaps!
Globalisation and the dominance of Mar _ _ st institutions is because of the media landscape (Old media) becoming “increasingly m _ _ i _ t _ d” (McLuhan – 196 _ ) (3 marks)
12) Fill in the gaps!
a) News Corporation “d_ _ in _ tes the planet” (Wat _ _s – 199_) and is thus an “aggressive global trailblazer” (Bla_ – 200_) (5 marks)
b) What social media product did News Corporation purchase and how much for?
MyS _ _ c _ - $5 _ 0m – 200 _
(2 marks)
c) Where did it go wrong? Name the term used to describe traditional media institutions control over their products and HOW they exhibit their media:
G _ _ e _ e _ p _ _ _ (1 mark)
13)
Explain HOW you think a global multi-media conglomerate like Disney have benefitted from being in synergy with video sharing products like Youtube and social media like Twitter:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(4 marks)
4
14) a)
Dan Gil _ m _ _ (20 _ _) stated that we now live in age of “citizen _ _ u _ n _ _ i _ m” and that we can now be defined as the “former a _ _ _ e _ c _”
(4 marks)
b)
Can you name an online product that offers this opportunity to it’s consumers:
For example:
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
c) Can you name an example of a recent event that would be relevant to the ideology in 14 a):
- Pictures of the Day Section
__________________________________________________________________________________
(1 mark)15) a)
Henry Jenkins (200_) stated that “Everyone is a pr_ _ _ _ er of Media” (1 mark)
b) Can you support this ideology with a case study example you have studied in class OR of your own – YOU SHOULD use the theory in your Paragraph.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)16)
According to Ba_man (19 _ _), there are… - Finish the ideology in the space provided below and give an example to support your understanding:
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__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
17)
a) How much did Microsoft purchase Skype for in May 2011? $ _ . _ bn (1 mark)
b) How have Microsoft benefitted from this takeover since then?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(3 marks)
18)
a) What is the name of this key term? _______________________ (1 mark)
b) What does it mean?
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
19) a) Fill in the gaps!
Dave Winer (199_) -
"Once the users take con _ _ _ l, they never give it b _ _ _” (2 marks)
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b)
Can you think of any examples of media products that conform to this ideology?
YOU SHOULD refer to theory such as Web 2.0 (Darcy DiNucci – 1999) in your answer:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(4 marks)
20)
a) What key term does this phone coform to?
_ _ n _ _ u _ i _ a t _ o _ (1 mark)
b)
What products and services can you access through this phone? Name 2 examples and how they are appealing to consumers:
For example:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
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21) What is meant by the term Mediation? Support your understanding with an example
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
22) a) Name the Theorist - C __________ L _ _ d _ _ t _ e _ (2 marks)
b) According to L _ _ d _ _t _ e _ (20 _ _ ) we are "p____ of the e_________ as well as con______ it". (2 marks)
c) Can you provide an example of a media product that conforms to this view:
__________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
23)
Name 2 things/interesting facts about Youtube:
1. _________________________2. _________________________ (2 marks)
24) and - Case Studies
a) These 2 case studies are examples of, according to J _ _ k _ _ s (200 _), of how we are:
“Co_rt _d ac _ _ _ s multiple media pla_______” (2 marks)
b) ‘A Field in England’ (20 _ _ - Film F _ _ ) is an example of a: “Multi-Platform d_ _ - and- d _ _e rel _ _ s _” (1 mark)
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25)Key theory:
How Facebook endeavours to not be "left behind" (Bauman - 1998)
How modern media "simply dissolve time, distance, place and culture that once divided the Globe" (Irvine - 2006)
YOU MUST explain why this new feature is an example of BOTH ideologies above:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
(4 marks)
26) and
a) What theories apply to this media product?
1. J _ _ g _ _ Ha _ e _ m _ s (19 _ _) – Theory = ___________________________________________________ (2 marks)
2. Two step flow model (McQuail & Windahl - 1986) - – Theory =
Key – Who are the ‘Stars’ and who are the ‘circles’?
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____________________________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
27)
a) What is this product an example of? “_ l _ g _ i _ g” (1 mark)
b) _ . _ million subscribers (1 mark)
28)
Product: Yahoo News Digest
What is this product an example of? N _ w _ A _ _ r _ g _ t _ _ (1 mark)
29)
Explain HOW these 2 Products are Different in terms of their Objectives:
YOU SHOULD include a theory and/or key term in your explanation
____________________________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________
(2 marks)
10
30)
a) What is meant by the term Technological Determinism?
____________________________________________________________________________________________________________________________________________________________________
(2 marks)
b) What is meant by the term Constructionist View?
____________________________________________________________________________________________________________________________________________________________________
(2 marks)
Total: ______/ 100
Circle the Grade!
90 -100 = A*
80 -89 = A
70 - 79 = B
60 – 69 = C
50 – 59 = D
40 – 49 = E
0 – 39 = U
Anything less than 60 (C grade) YOU WILL need to complete the Test again after school!
WWW
EBI
11
