Social Media 101
by Doug WatsonWhat is it and Why Should I Care?
Small Business Pass
What is Social Media?
Why Should I Care?What is it?
@jkrums - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.
Social Media is for Teens.
Theres no point because it will just change in a year or two.
Business PageStatus Updates (News, updates)Pictures (events, staff, etc)VideosNotes (blogs, service descriptions, articles, etc)Over 500,000 appsAll of it shows up in a persons Feed if they Like your page.
The Open Graph
@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG
@patrickjwoods:Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm
April 27, 2011 at 18:33
@p_mcclellan:Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs
April 27, 2011 at 15:41
ProfileYour profile shows your experience and credentialsStatus updates add a personal element
Company PageAllows people to learn about your companyGive an opportunity to promote specials and new products
ConnectingConnect with people you know (1st-level Contacts)Ask your 1st-level Contacts for Introductions to their 1st-level ContactsWrite honest and helpful recommendationsAsk for recommendations from happy customersRecruiting Tool
Top 10 Channels With Most Subscriptions
StatsBlog readers tend to be educated (majority hold at least a Bachelors)More than a quarter make upwards of $75,00051% of blog readers shop online, versus 40% of non-blog readers77% of active internet users read blogs
Blog Examples:MashableTMZThe Huffington PostGizmodoI Love MemphisThe Official Google BlogBetween Two WorldsToxel
Make a plan and follow itGet CreativeHave Fun