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Lab four and mbj sm crash course - sm 101

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Page 1: Lab four and mbj   sm crash course - sm 101
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Social Media 101by Doug Watson

What is it and Why Should I Care?

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Small Business Pass

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Today’s Agenda

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What is Social Media?

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Why Should I Care?

What is it?

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@jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”

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Common

Objections

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“Social Media is for Teens.”

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“There’s no point because it will just change in a

year or two.”

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Business Page◦ Status Updates (News, updates)◦ Pictures (events, staff, etc)◦ Videos◦ Notes (blogs, service descriptions, articles, etc)◦ Over 500,000 apps◦ All of it shows up in a person’s Feed if they Like

your page.

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The Open Graph

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Conversations

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#memfloodand

#memstorm

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@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG

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@patrickjwoods:“Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm”

April 27, 2011 at 18:33

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@p_mcclellan:“Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs”

April 27, 2011 at 15:41

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Profile◦ Your profile shows your experience and

credentials◦ Status updates add a personal element

Company Page◦ Allows people to learn about your company◦ Give an opportunity to promote specials and new

products

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Connecting◦ Connect with people you know (1st-level Contacts)◦ Ask your 1st-level Contacts for Introductions to

their 1st-level Contacts◦ Write honest and helpful recommendations◦ Ask for recommendations from happy customers◦ Recruiting Tool

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Top 10 Channels With Most Subscriptions

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Blogging

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Stats◦ Blog readers tend to be educated (majority hold

at least a Bachelor’s)◦ More than a quarter make upwards of $75,000◦ 51% of blog readers shop online, versus 40% of

non-blog readers◦ 77% of active internet users read blogs

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Blog Examples:◦ Mashable◦ TMZ◦ The Huffington Post◦ Gizmodo◦ I Love Memphis◦ The Official Google Blog◦ Between Two Worlds◦ Toxel

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Make a plan and follow it Get Creative Have Fun

In Closing…

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