Lab four and mbj sm crash course - sm 101

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Social Media 101

by Doug WatsonWhat is it and Why Should I Care?

Small Business Pass

Todays Agenda

What is Social Media?

Why Should I Care?What is it?

@jkrums - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.

CommonObjections

Social Media is for Teens.

Theres no point because it will just change in a year or two.

Business PageStatus Updates (News, updates)Pictures (events, staff, etc)VideosNotes (blogs, service descriptions, articles, etc)Over 500,000 appsAll of it shows up in a persons Feed if they Like your page.

The Open Graph

Conversations

#memfloodand #memstorm

@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG

@patrickjwoods:Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm

April 27, 2011 at 18:33

@p_mcclellan:Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs

April 27, 2011 at 15:41

ProfileYour profile shows your experience and credentialsStatus updates add a personal element

Company PageAllows people to learn about your companyGive an opportunity to promote specials and new products

ConnectingConnect with people you know (1st-level Contacts)Ask your 1st-level Contacts for Introductions to their 1st-level ContactsWrite honest and helpful recommendationsAsk for recommendations from happy customersRecruiting Tool

Top 10 Channels With Most Subscriptions

Blogging

StatsBlog readers tend to be educated (majority hold at least a Bachelors)More than a quarter make upwards of $75,00051% of blog readers shop online, versus 40% of non-blog readers77% of active internet users read blogs

Blog Examples:MashableTMZThe Huffington PostGizmodoI Love MemphisThe Official Google BlogBetween Two WorldsToxel

Make a plan and follow itGet CreativeHave Fun

In Closing