Lab four and mbj sm crash course - sm 101

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<p>PowerPoint Presentation</p> <p>Social Media 101</p> <p>by Doug WatsonWhat is it and Why Should I Care?</p> <p>Small Business Pass</p> <p>Todays Agenda</p> <p>What is Social Media?</p> <p>Why Should I Care?What is it?</p> <p>@jkrums - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.</p> <p>CommonObjections</p> <p>Social Media is for Teens.</p> <p>Theres no point because it will just change in a year or two.</p> <p>Business PageStatus Updates (News, updates)Pictures (events, staff, etc)VideosNotes (blogs, service descriptions, articles, etc)Over 500,000 appsAll of it shows up in a persons Feed if they Like your page.</p> <p>The Open Graph</p> <p>Conversations</p> <p>#memfloodand #memstorm</p> <p>@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG</p> <p>@patrickjwoods:Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm</p> <p>April 27, 2011 at 18:33</p> <p>@p_mcclellan:Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs</p> <p>April 27, 2011 at 15:41</p> <p>ProfileYour profile shows your experience and credentialsStatus updates add a personal element</p> <p>Company PageAllows people to learn about your companyGive an opportunity to promote specials and new products</p> <p>ConnectingConnect with people you know (1st-level Contacts)Ask your 1st-level Contacts for Introductions to their 1st-level ContactsWrite honest and helpful recommendationsAsk for recommendations from happy customersRecruiting Tool</p> <p>Top 10 Channels With Most Subscriptions</p> <p>Blogging</p> <p>StatsBlog readers tend to be educated (majority hold at least a Bachelors)More than a quarter make upwards of $75,00051% of blog readers shop online, versus 40% of non-blog readers77% of active internet users read blogs</p> <p>Blog Examples:MashableTMZThe Huffington PostGizmodoI Love MemphisThe Official Google BlogBetween Two WorldsToxel</p> <p>Make a plan and follow itGet CreativeHave Fun</p> <p>In Closing</p>