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Lean PitchingReduce waste by applying LS & CustDev principles to your pitch!
Aaron Eden @aaronedenDirector – Gangplank Tucson
Why Lean?
Reduce waste
Pull vs. push
Pre-Pitch Research
Social Media (LinkedIn, AngelList, Twitter)
https://angel.co/curtis-gunn
Past investments
Blog
Individual vs. Group?
Business Model Canvas
Pre-Pitch Questions
What is most important for you?
Team, customer, problem, solution, market size?
Elevator Pitch
• Short, Simple, Memorable: “What, How, Why.”
“Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world.”
“Waze is a free, community-based traffic and navigation app.”
“Kickstarter is a new way to fund and follow creativity.”
Smile. You are pitching to learn & have fun.
Hollywood High Concept Pitch
• “It’s Jaws in space!” (Alien)
• “A bus with a bomb”
• “A serial killer who murders based on the 7 deadly sins” (Se7en)
Document Results
• What was surprising?
• What did you learn?
• What possible directions can you test?
• What risks did they identify?
Resources
www.businessmodelalchemy.com
www.500startups.com
www.aaroneden.com
