Section B: Intro to exam topics

L/O: to understand the main topics of the exam

a) Life of a lifeb) Possible topic of focus in exam

Things you will need

Dictionary Thesaurus

(On your phone later)

Refresher

What is audience?

What is institution?

Focus? What industry are you studying for your exam?

FILM INDUSTRY!You are studying how the film industry operates.You must know the main topics which you will learn about today.Furthermore, you must know a range of case studies.*Case studies = films*Most of the case studies must be contemporary*Contemporary = within last 5 years (but best if no older than 3)

Film industry (bits from OCR)A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption of audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

PART A

The life cycle…. Films don’t just magically appear, they have a cycle

…….think of a human life cycle (process)

Conception Grows in womb Born Infant Toddler Child Teenager Adult OAP death

Life cycle of a film

What process (life cycle) must a film go through?

What is the start?

IDEA OF FILM Now carry on with the rest of the process stages

LIFE (stages) OF A FILM or the ‘FILM CHAIN’

IDEA (don’t really need to know this) FUNDING PRODUCTION DISTRIBUTION MARKETING CONSUMPTION

EXHIBITION EXCHANGE

These are the stages you need to know. You must know each of these in a range of case studies (films)

This is called the…

FILM CHAIN

Get dictionary/thesaurus

Get these ready on your phone…

Breaking down the term

Term Main word in the term

Meaning of word Synonym (similar words)

Antonym (opposing words)

Funding

Production

Marketing

Distribution

Consumption

Exhibition (consumption)

Exchange (consumption)

Breaking down the term

Term Main word in the term

Meaning of word Synonym (similar words)

Antonym (opposing words)

Funding fund

Production produce

Marketing(or advertise/promotion)

MarketAdvertisepromote

Distribution distribute

Consumption consume

Exhibition (consumption)

exhibit

Exchange (consumption)

exchange

Defining the terms

Discuss with partner to define these……TERM Definition in relation to life of a film &

ExampleFundingProductionMarketingDistributionConsumption Exhibition (consumption)Exchange (consumption)

Still confident with your definition?

Mixed definitionsof films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc

of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.

of films means…… how films are supported by different companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)

of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.

of films means……how films are traded between distribution point and audience. Example – web streaming / piracy

of films means……how films are constructed/made with different materials, techniques, technologies

of films means……how films are watched/taken in/absorbed/bought by audiences

You sure?

After looking at the previous definitions, would you change any of yours?

Self Assess!TERM Definition in relation to life of a filmFunding of films means…… how films are supported(funded) by different

companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)

Production of films means……how films are constructed/made (produced) (filming/editing) with different materials, techniques, technologies

Marketing of films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc

Distribution of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.

Consumption of films means……how films are (consumed) watched/taken in/absorbed/bought by audiences

Exhibition (consumption)

of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.

Exchange (consumption)

of films means……how films are traded between distribution point and audience. Example – web streaming / piracyThere can be ______________ between institution-to-audience or audience-to-audience

*Not always this order *Just keep in mind, it doesn’t always go in

this order!

Can you think of an example?

Example: Paranormal Activity – production before

funding Sometimes no marketing or marketing after

distribution

PART B

6 Main topics

Media ownership Synergy & cross media convergence Local & Global Audiences Digital technology Proliferation of hardware Technological convergence

self

self

Objectives of exam

There are 6 main topics Like in section A, only 1 will come up

so you must know all 6 This exam is tough because you

must remember so much information, CONSTANT revision is key.

If you don’t constantly revise, you will not remember everything

Past paper questions Jan 09 Audiences (production & distribution) Jun 09 technological convergence (institution and

audiences) Jan 10 ownership + (national) audiences Jun 10 digital media technology (institution and

audiences) Jan 11 media ownership (production and exchange) Jun 11 audiences (marketing/distribution) Jan 12 digital distribution (marketing/consumption) Jun 12 cross media convergence/synergy

(marketing, audiences) Jan 13 media ownership + audience (products

available to audiences) Jun 13 digital technologies (marketing/consumption) Jun 14 hardware (broad – effect on audiences and institutions) Jun 15 ownership (distribution (which includes marketing) Jun 16 internet

THE ACTUAL QUESTIONS

YEAR QUESTIONJan 09 Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you

have studied.

June 09 How important is technological convergence for institutions and audiences within a media area you have studied? 

Jan 10 “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? 

June 10 What significance does the continuing development of digital media technology have for media institutions and audiences? 

Jan 11 Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. 

June 11 “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?

Jan 12 To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? 

June 12 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent to you agree with this statement in relation to your chosen media area? 

Jan 13 What impact does media ownership have upon the range of products available to audiences in the media area you have studied? 

June 13 Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. 

June 14 The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.

June 15 To what extent does media ownership have an impact on the successful distribution of media products in the media area you have studied?

June 16  To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied?

Question style

What do you notice about the questions?

Homework (Due next exam lesson)Revise the film stages and exam topics

+Complete lesson 2 research sheet (coloured paper) – skyfall/spectre

*The ‘facts’ should be related to STAGES & AREAS

Stages AreasFUNDING

PRODUCTIONMARKETING

DISTRIBUTIONCONSUMPTION

EXHIBITIONEXCHANGE

Media ownershipSynergy & cross media

convergenceLocal & Global Audiences

Digital technologyProliferation of hardware

Technological convergence