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Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines.
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SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's search results
WHAT IS SEO?
FACTORS TOWARDS PLANNING SEO
1. Descriptive TitlesThe title tags are one of the best places to attract both your audience and the search engine spiders. How your listing appears in the SERPs is a crucial aspect of your rankings and clickthroughs.
2. Clean Meta TagsWhile meta tags do not modify the look of the webpage, they are still super important in passing information to search engine spiders.
ON PAGE OPTIMIZATION
3. SitemapBy submitting a xml sitemap to Google, their spiders will be able to crawl your website in a more timely manner, therefore gives you a push into search engine listings.
4. Keyword Rich URLSWhenever spiders index a webpage, the url is the first piece of information that spiders interpret.
5. Website Architecture & Navigation StructureEasy navigability and internal pages receiving link juice or vote from the homepage depends on the website architecture and navigation structure.
The SILO Architecture
Siloing is a white hat SEO website architecture technique that puts related pages together, making it properly presented to the visitors and spiders as well.
6. Link Profile DiversityA diversified link profile will protect your website from harmful effects of algorithm updates.
7. Local CitationsLocal citations boost your impact in local listings.Citations allows search engines to further confirm that your business does exist with an address, phone number and can be located using an online map.
OFF PAGE OPTIMIZATION
8. Content MarketingContent in the new age of SEO services can be in the form of audio, video, images and text. The better the content, the longer the visitor stays and the more the content gets shared.
9. Meaty ContentUpdating the website in regular basis earns a higher freshness score than sites that don’t care about updates.
10. Relationship BuildingThe new link building is now called “relationship building”.
Building relationships for links can lead to targeted traffic, increased customer base and conversions too.Relationship building is made easier through the use of social media.
SOCIAL MEDIA
Original Source:
“How To Make Search Engines Love Your Website”
OOm SEO Singapore
