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Linkedin is an excellent tool for busy small business owners to make new connections and generate business. In this short, compact presentation we distill it all down to 8 key steps so you can effectively leverage Linkedin. Kevin Ferrasci O'Malley has more than 25 years of successful small business marketing experience. He provides high impact training to businesses on how to become better at marketing in order to gain more great customers, create more profits and avoid costly mistakes.
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Leveraging Linkedin for
Business Development
www.linkedin.com/kevinferrasciomalley• twitter.com/kfom • 503-567-9650 • [email protected]
Tuesday, September 17, 2013
2Kevin Ferrrasci OʼMalley • [email protected] twitter.com/kfom • 503-567-8650
1) b2b or b2c ?
2) Use Linkedin
Daily ? Weekly? Occasionally ?
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If you when you think aboutLinkedin you think “Job”
you’re missing 90% of its power
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Cultivate a Network vs Networking
Why Linkedin ?
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Linkedin’s 2 Key FoundationsYou Want to Find “Someone”
You Want to be Found by “Somebodies”
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Connect with “Doorway People”Send me your LI connection
= Network Grow approx +1million
www.linkedin.com/kevinferrasciomalley
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Tip# 1 Turn OFF Activity while your making Changes
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Tip# 1 Turn OFF Activity while your making Changes
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Tips# 2,3,4,5
It’s a Headline (NOT your Job Title)
Keyword
Wii-FM
Pic
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Tip# 6
Custom Web
URL vs Generic
Personalized
“Vanity URL”
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Tip# 8
“Ninja Trick”
Finding the missing Last
Name of a 3rd Degree
Linkedin Connection
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Tip# 10
Make Linkedin
“Daily Habit”
✔ LI Profile Everyone
you’re going to meet?
✔ Who is checking you out ?
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Linkedin Success Action Steps
1) Professional Profile (100% Complete)
• Customer-Centric: Wii-FM, focus on the business
value your bring to clients
• Use multi-media: slides, video
• Keep fresh: post content
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Linkedin Success Action Steps
2) Daily Research: 60 seconds(your Contacts/Prospects)
•What in common: colleagues, connections, groups, interests
• Who else viewed their profile, new contacts
• What are they posting about
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Linkedin Success Action Steps
3) Connect w/Colleagues/Customers
Make it a goal to be a 1st level connection with all your primary business associates
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Linkedin Success Action Steps
4) Leverage Recommendations & Endorsements
Be a giver of both
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Linkedin Success Action Steps
5) Build Prospect Lists
Use Advanced Search: to create highly targeted lists of people to contact
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Linkedin Success Action Steps
6) Use “Saved Search”
Three free saved search with free version
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Linkedin Success Action Steps
7) Join Groups
Identify groups that your targeted prospects belong to
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Linkedin Success Action Steps
8) “Share/Post”
Make it a daily habit to post updates.
Interesting article, case study, quotes, new capability,
new accomplishment, ideas, insights, questions,
comment on what others are saying or sharing
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If you would like slides or
have a question email:
Tuesday, September 17, 2013
