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LIBMARK To actively market and promote Victorian public libraries by inspiring, enthusing and educating library staff through discussion and collaboration.The questions this seminar asks are “How well do public libraries support adults living with reading difficulties?” and “is there more we can do in the way of marketing, promotion and partnerships in this area?”
Victorian Adult Literacy Basic Education Council
VALBEC is a not for profit, volunteer managed, professional organisation that has represented the adult literacy, numeracy and basic education fields in Victoria for over 30 years.
Our core business is to provide information and professional development support for our members and the wider field. Central to the role of the committee is advocacy and advice on curriculum, government policy and matters that impact on practitioners and learners in Victoria and nationally through our links with ACAL.
Our professional development activities include an annual state conference, twilight forums, workshops and half day forums.
Our flagship journal, Fine Print, is one of only two dedicated adult literacy, language and numeracy journals in Australia.
MorrisonsMt.Evelyn
Building supportive links for low level literacy students between CGEA and VET courses within
our organisation.
Morrisons, Mt.Evelyn
Google Maps
The circle of Trust.
VETStudent
VET Tutor
VET Coordina
tor
CGEA/Literacy
Tutor
CGEA Coordina
tor
Prose literacy distributions, Australia:
IALS (1996) and ALLS (2006)
0%
20%
40%
60%
80%
100%
1996 2006
Level 1 Level 2 Level 3 Level 4/5
- 3%
+ 2%
+ 2%
-1%
Prose literacy level by industry type
0 .2 .4 .6 .8 1Proportion
ConstructionManufacturing
Agriculture, forestry and fishingHotels and restaurants
Transport, storage and communicationWholesale and retail trade
Other community and personal servicesMining/quarrying
Real estate, renting and other businessHealth and social work
Public administrationFinance
Education
Level 1 Level 2Level 3 Level 4/5
We never simply just read and write, but read and write in a situated place, with a social identity and history, making meaning of what we read and write though our own particular world paradigm. In other words literacy only makes sense when it reflects our own sociocultural worlds.
(Gee, 2000, p180).
A sociocultural perspective...
Libraries can be scary places
Alan’s story
Intimidated by the whole idea..Memories from childhood
Sandra’s story
Her child gave her permission to go the library and read ….
Library helped her make friends in a new community… Learn about education courses….
Meagan was a mature aged student, had left school early, single parent and disillusioned with education.
Enrolled in CGEA- stopped and started Successful in CGEA (Support, time and patience) Enrolled in VET lacked confidence- enrolled in
CGEA again. (simultaneous courses) Entered a library for the first time Meagan graduated her VET course and is now
working as a community carer and in an aged care facility.
Case study
“On the first day I felt really embarrassed. I couldn’t do anything and I had to ask for help. It was like I had this mask on my face. I didn’t want to think I was as dumb as I was told I was. So I felt like I had to wear masks all the time and try to be someone else, just as long as it wasn’t me.”
“I have so much more confidence. I can read things around me. For instance, I had never read a menu before. Previously, when I went out to dinner I knew straight away I would just have a chicken parmigana. After all, everybody knows most menus have a chicken parmigana.”
“But now, I have choice. I can read the menu and try different things. I get a great sense of accomplishment because I can write a quick note telling the teacher that my son is wearing those pants today because the other ones are wet.”
“Once you start to study, you understand the word literacy so much more, and you realise you can do it. Sure it means reading and writing but it also means understanding things and understanding the world around you.”
“I think relationships are important to learning”
Says Meagan
How does a librarian “spot” a customer who may have low literacy?
What do they look like?
Smile
How libraries can welcome
Smile
Ask “Can I help you?”Speak “friendly”Use simple language
How libraries can welcome
Start a conversationHave computers in eye sight so you can see if any one is struggling
How libraries can welcome
Get to know your local Community Houses “LEARN LOCAL”
Advertise using simple language
Marketing to adults with low literacy
Create events in the library Ensure events are at low cost and appeal to all
Offer the library space to the community
Marketing to adults with low literacy
Story time Interest groups --Inclusion is important
Embrace diversity (not just different language groups)
Help with using computers
Ideas for libraries do
Audio tapes of books on display
Form relationships with adult literacy teachers
Become teachers in the library Tell stories of how to use the library
Ideas for libraries do
Offer meeting rooms /spaces computer labs for teachers to use with their students
Open days/Invite literacy classes in
Ideas for libraries do
Literacy is social identity
It is the mastery of secondary discourses
(Gee 1991)
Libraries are more than places to access the internet or borrow a book, they are hubs of community identities.
They provide opportunities for people to engage in the community.
Therefore libraries are fertile ground to grow secondary discourses and nurture new identities.
