|

Helping researchers to get

their article noticed

April 2015

Manon Burger Project Manager Marketing Communications Elsevier Journals

# LCWebinar Library Connect

|

2

Make sure research gets the attention it deserves

• The volume of research articles is growing at an accelerated pace

• For most researchers, it’s a real challenge to keep up with the literature

• The researcher’s job: make sure their research doesn’t fall through the cracks!

7 hrs/week average time spent on literature

1970 2013 0

40M

|

3

1. Preparing an article

2. Promoting a published article

3. Monitoring an article

| | 4

Search Engine Optimization (SEO)

Preparing an article

| | 5

AudioSlides

Preparing an article

| | 6

Graphical abstracts

Preparing an article

Targeting the lymphatics using dendritic polymers (dendrimers), Lisa M. Kaminskasa, Christopher J.H. Porter, Advanced Drug Delivery Reviews, http://dx.doi.org/10.1016/j.addr.2011.05.016

| | 7

Sharing links to the article Customized short link with free access Link from university website to boost SEO

Promoting an article

| | 8

Online CV

Promoting an article

| | 9

Promoting an article

LinkedIn Share links to your articles, also in relevant

groups Add images Add videos, AudioSlides Reposition the publication section

| | 10

Promoting an article

Social Media: Facebook Create a ‘fan’ page Invite fellow researchers Share images, videos, AudioSlides Link to your articles Discuss and ask for feedback

Social Media: Twitter Follow other researchers Post regularly and respond

promptly Retweet Use images

‘one mention every seven seconds’

| | 11

Mendeley Free reference manager and academic social network Create a public profile and add links to articles Promote the profile through links to on personal web pages, blogs

and e-mail signatures Join public groups for discussions and networking Collaborate and share articles and feedback in private groups

www.mendeley.com

Promoting an article

| | 12

Monitoring an article

Usage Alert & CiteAlert My Research Dashboard Altmetrics

| | 13

Monitoring an article

Altmetrics

| | 14

www.elsevier.com/promote-your-work sevier.com/promote-your-work

More information

Brochure Factsheet Animation video

www.linkedin.com/in/manonburger @manonburger