LinkedIn Basics and Beyond

Lisa Ray Career Development Center

Macalester Collegewww.macalester.edu/cdc

What is it that LinkedIn enables me to do that otherwise I wouldn’t be able to do?

Do I really need another social network?

• Most widely use professional social media network.

• Keeps resume, portfolio, contacts, notes, company information, discussions, messaging, publications, projects – and anything you want anyone to know about you – all in one space.

Recruiters say best thing about 2013 is

increased access to passive candidates via social media.

98% 97%recruiters using social media

for recruiting in 2012using LinkedIn

Bullhorn Research, North American Staffing and Recruiting Trends Report, 2013

Setting Up: BasicsPhotoHeadlineSummarySkillsSections

Using LinkedIn: BasicsPrivacyConnectGet recommendationsJoin groupsResearch organizations

SECTIONS

SUMMARY

HEADLINE

PHOTO

POSSIBLE SECTIONS

• Select professor, supervisor• Contact in advance• Attach resume• Give guidelines

Using LinkedIn: Beyond

MC2 – Macalester Career ConnectionAlumni toolRich media/portfolio

www.linkedin.com/alumnim/alumni

www.linkedin.com/studentjobsm/alumni

google: linkedin for students higher education