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Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013
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LinkedIn Building your personal brand
Graduate School of Social Sciences Career Event 21 November 2013
Library
GSSS Career Event – November 2013 2
Talking Points
Introducing LinkedIn
The (Almost) Perfect Profile
Networking
LinkedIn & Your Job Search Strategy
Introducing LinkedIn
GSSS Career Event – November 2013 3
What is LinkedIn?
Professional network
Information source
Job postings
GSSS Career Event – November 2013 4
Why LinkedIn?
Be found on the
internet
with information
you provide
GSSS Career Event – November 2013 5
GSSS Career Event – November 2013 6
Helping Google: Your Public Profile URL
Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url
GSSS Career Event – November 2013 7
Found by whom?
Everyone
Everyone who is signed in to LinkedIn
Your LinkedIn network
Your LinkedIn connections
The (Almost) Perfect Profile
GSSS Career Event – November 2013 8
GSSS Career Event – November 2013 9
The (Almost) Perfect Profile
Who are you?
What skills do you have?
What have you accomplished in the past?
What do you see in your future?
Who do you know?
GSSS Career Event – November 2013 10
Your Personal Profile
Which language?
Be clear: focus on results, not positions
Be careful with jargon and abbreviations
Be personal: don’t “he” or “she” about yourself
Check for typo’s, spelling errors, mistranslations
GSSS Career Event – November 2013 11
Being Found
Include keywords people use in searches
Let people know it’s you (photo!)
Link to your profile in relevant places
Networking
GSSS Career Event – November 2013 12
GSSS Career Event – November 2013 13
Network (According to LinkedIn)
1st degree: your connections
2nd degree: your connections’ connections
3rd degree: your…
Fellow group members
GSSS Career Event – November 2013 14
Request to Connect
Make it personal:
How did you find someone?
Why do you want to connect?
What have you got to offer?
GSSS Career Event – November 2013 15
Making Yourself Useful
Share information through status updates
Endorse your connections’ skills
Introduce connections to each other
Start or contribute to group discussions
LinkedIn & Your Job Search Strategy
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GSSS Career Event – November 2013 17
Strategy
Keep your profile up to date
Keep an eye on the job postings
Link to your profile in job applications
Follow companies through company pages
Check who you know
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LinkedIn Resume Builder
http://resume.linkedinlabs.com/
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LinkedIn Maps: Analyse Your Network
http://inmaps.linkedinlabs.com/
GSSS Career Event – November 2013 20
Homework
Add or replace your profile photo if necessary
Rewrite your headline
Write a summary about yourself
Add one or two new sections or media
Ask two people for feedback on your profile
Thank you!
Email [email protected]
Twitter @mvanselm
LinkedIn http://nl.linkedin.com/in/mvanselm/
GSSS Career Event – November 2013 21
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