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© MarketSmartly 2012
LinkedIn Tips & Tricks
The Professional Networking platform to help you grow your business
© MarketSmartly 2012
What is LinkedIn?www.LinkedIn.com
© MarketSmartly 2012
What is LinkedIn?
Originally a recruitment tool A huge database A great professional networking and
business development tool A way to save time A mine of opportunities
© MarketSmartly 2012
LinkedIn Users
Seriously ConfusedNo Go
Casual Serious
Time
Resu
lts
© MarketSmartly 2012
Who should use LinkedIn?
1. People wanting to connect with other business people
2. People looking for new opportunities3. People wanting to research an industry4. People looking for new staff or jobs
© MarketSmartly 2012
Facts161 Million Registered users (as at 31 March 2012)
© MarketSmartly 2012
Facts
© MarketSmartly 2012
Facts
© MarketSmartly 2012
© MarketSmartly 2012
SavingsScenario: Networking meeting – initial research5 coffee appointments:1 hour each 5 hoursTravel time (30 mins) 2.5 hours
Petrol $25Parking $50Coffee $25Total Cost: 7.5 hours
+ $100 cash
LinkedIn:15 minutes each 1.25 hoursTravel time (0 mins) 0Petrol 0Parking 0Coffee 0Total Cost: 1.25 hours
+ $0 cash
Summary of benefits: Instant results More value Faster traction
© MarketSmartly 2012
Generate Business
46%54%
© MarketSmartly 2012
Trend
0% new business
Over 50% of new business+ business for clients…
Summary of benefits: Get found Recommendations and referrals = credibility Create a strong, productive network
© MarketSmartly 2012
4 tips for Beginners
1. Have a clear business objective
2. Learn how to apply it to your business
3. Optimise your profile4. Use it regularly
© MarketSmartly 2012
4 tips for Advanced Users1. Make your profile stand out
© MarketSmartly 2012
4 tips for Advanced Users2. CardMunch App
© MarketSmartly 2012
4 tips for Advanced Users
3. Company pages offer more
© MarketSmartly 2012
4 tips for Advanced Users4. Outlook connector
© MarketSmartly 2012
What’s new? Tweets no longer displayed on LI – can share from
LI to Twitter (June 2012)
LI Social Networking App (updated June 2012)
Targeted Status Updates for Companies (April 2012)
LinkedIn Events revamp (November 2011)
Face Book friends attending (yesterday!)
© MarketSmartly 2012
New look… coming soon…
© MarketSmartly 2012
Learn how to use LinkedIn as a strategic business development tool…
Visit:www.marketsmartly.com/Workshops
LinkedIn Success Strategies – Introduction workshop
LinkedIn Success Strategies – Advanced Workshop