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LinkedIn Training for Lead Generation

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www.SimplifiedSolutions.biz

Simplified LinkedIn TrainingHow to Optimize & Leverage Your

LinkedIn Profile for Business Networking

Presented by: David Szostak

What is LinkedIn?

The professional social network that enables you to connect, network, and generate leads

Social NetworksThree Degrees of Separation

Why You Should Care?

• Increase your online presence and professional profile

• Optimize your networking/relationship-building opportunities

• Enhance your creditability and influence

• Earn trust and recommendations

Today’s Agenda

Learn how to…

• Complete and Optimize Your LinkedIn Profile

• Build Your LinkedIn Connections

• Leverage LinkedIn for Lead Generation

Complete Your LinkedIn Profile

Images courtesy of HubSpot

Why Complete Your Profile?

• 40% greater chance for networking

• Showcase your talents, creditability, expertise

Why Complete Your Profile?

• 40% greater chance for networking

• Showcase your talents, creditability, expertise

How to Complete Your Profile?

Upload a Professional Photo

TIP: Profiles without photos are rarely viewed and rarely used.

Write a Descriptive Headline

TIP: Edit your current headline with a more descriptive title and describe what you do to the world – grab their attention.

Write a Descriptive Headline

TIP: Edit your current headline with a more descriptive title and describe what you do to the world – grab their attention.

Chicago Law Attorney Specializing in Copyright, Patent and Trademark Law for the Biomedical Industry

List Work History

TIPS: List at least two past positions. If your company appears in the drop down once you type, click on it to ensure you get grouped with fellow employees.

List Company History

Add Educational Achievements

Complete the Summary

TIP: Write your summary in the third person. Otherwise, you’ll be using the letter “I” quite a bit.

Send a Recommendation

TIP: Focus on getting at least three recommendations in order for LinkedIn to label your profile 100% “completed.”

Join a Group Inside Your Industry

TIP: Customize how you want to be notified of group activity –frequency and what email address should be used.

Optimize Your LinkedIn Profile for Search Engine Optimization

Images courtesy of HubSpot

Utilize Keywords

Personalize Your URL

TIP: Don’t use your company name in your LinkedIn URL. A better choice is use your full name or Twitter username.

Customize Your Websites

TIP: Choose “Other”— regardless of what kind of website it is. This will allow you to insert your own title and be more specific.

Connect Your Twitter Account

TIP: Learn how Twitter posts will be displayed on your profile.

Make Your Profile Public

TIP: Be visible to ‘Everyone’ in the effort to build your network.

Leverage LinkedIn Applications

TIP: Document and manage your multiple online account logins and passwords with a spreadsheet.

Share Your Insight and Research

Build Your LinkedIn Connections

Images courtesy of HubSpot

Leverage Your Email Contacts

Invite Your Past/Current Colleagues

Find Your Alumni Connections

Broaden Your Channels

Share an Update

TIP: Extend your reach by connecting your Twitter account(s) to LinkedIn. Don’t forget to leverage Twitter handles and hashtags.

Commenting on Updates

TIP: Easily start a dialogue with someone inside your network.

Where to Find Content?

Leverage LinkedIn for Lead Generation

Images courtesy of HubSpot

LinkedIn Best for Lead Generation

TIP: LinkedIn generated the highest visitor-to-lead conversion rate at 2.74% almost 3x higher (277%) than both Twitter (.69%) and Facebook (.77%).

Graph courtesy of

Why LinkedIn for Lead Generation?

• People on LinkedIn are in a business-focused mindset

• Targeted content

• Highest visitor-to-lead conversion rates –3x higher than both Twitter and Facebook

Follow Companies

TIP: Receive automatic updates on news, employee changes and basic trends in the industry. Utilize for competitive analysis.

Search LinkedIn Answers

TIP: This is one of the more useful (and under-utilized) tools on LinkedIn. Try it!

Join a Group Outside Your Industry

TIP: Start a dialogue with people outside your network or industry.

People Search

TIP: Ask your friends to introduce you via LinkedIn to the people at your target company. Bingo, you’re in!

Your LinkedIn Ecosystem

www.SimplifiedSolutions.biz

Thank You!Questions?

Thank You!

Extra Slides

Keep or Not Keep

Stay Organized

• Multiple online accounts1. LinkedIn

2. Twitter

3. Slideshare

4. Amazon

5. Delicious

• Document online accounts

• Save password hints

Post Your Work – Securely

Share Your Favorites – Easily

Tweet Your Thoughts – Actively

• Person to Person – a P2P Tool

• What to do1. Follow and listen

2. Search and research

3. Share your thoughts and interests

• Find who to follow by searching interests

• Examples: Dell, Zappo’s and Best Buy

Strategies

• Web Site – Who You Are/What You Do

• Blog – Industry Expertise and Opinions

• Delicious – Social Bookmarks

• Facebook – Social Networks

• LinkedIn – Business Networks

• SlideShare – Documents

• Twitter – Micro Blog

• YouTube – Video

Google TrendsYour Keywords

Google TrendsIndustry Keywords