LinkedIn Training for Lead Generation

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How to Optimize Your LinkedIn Account?

Simplified LinkedIn TrainingHow to Optimize & Leverage YourLinkedIn Profile for Business Networking

Presented by: David Szostak

www.SimplifiedSolutions.bizWhat is LinkedIn?The professional social network that enables you to connect, network, and generate leads150 million members

Social NetworksThree Degrees of SeparationWhy You Should Care?Increase your online presence and professional profileOptimize your networking/relationship-building opportunitiesEnhance your creditability and influenceEarn trust and recommendations

In todays world People are validated via Google searches. This is another channel for networking. Youre missing a 1/3 of networking potential. Who you know and how your connected. Trust is your personal brand. Increase trust through thought leadership. (needs more work)4Todays AgendaLearn how toComplete and Optimize Your LinkedIn Profile Build Your LinkedIn ConnectionsLeverage LinkedIn for Lead GenerationComplete Your LinkedIn Profile

Images courtesy of HubSpot1/3 networking potential, fostering a champion, build company and personal creditability 7Why Complete Your Profile?40% greater chance for networkingShowcase your talents, creditability, expertise

Why Complete Your Profile?40% greater chance for networkingShowcase your talents, creditability, expertise

100%

How to Complete Your Profile?Foundational checklistUpload a Professional Photo

Build trust

TIP: Profiles without photos are rarely viewed and rarely used. Write a Descriptive HeadlineSum up your professional identity

TIP: Edit your current headline with a more descriptive title and describe what you do to the world grab their attention.Go beyond your titleCreate a compelling headline. (Chicago Law Attorney Specializing in Copyright, Patent and Trademark Law for the Biomedical Industry)12Write a Descriptive HeadlineSum up your professional identity

TIP: Edit your current headline with a more descriptive title and describe what you do to the world grab their attention.Chicago Law Attorney Specializing in Copyright, Patent and Trademark Law for the Biomedical IndustryGo beyond your titleCreate a compelling headline. (Chicago Law Attorney Specializing in Copyright, Patent and Trademark Law for the Biomedical Industry)- Fake it 13List Work History

Highlight your strengths and successesTIPS: List at least two past positions. If your company appears in the drop down once you type, click on it to ensure you get grouped with fellow employees.

List Company HistoryNetwork with your co-workers

Add Educational Achievements

Network your personal connections

Complete the SummaryHow do you help people?TIP: Write your summary in the third person. Otherwise, youll be using the letter I quite a bit.

Send a RecommendationEstablish trust and build relationshipsTIP: Focus on getting at least three recommendations in order for LinkedIn to label your profile 100% completed.80%Join a Group Inside Your IndustryTIP: Customize how you want to be notified of group activity frequency and what email address should be used.

Grow your businessOptimize Your LinkedIn Profile for Search Engine Optimization

Images courtesy of HubSpot

Improve LinkedIn search resultsUtilize Keywords

Personalize Your URLShare your online profileTIP: Dont use your company name in your LinkedIn URL. A better choice is use your full name or Twitter username.

Customize Your WebsitesMarket your company and interestsTIP: Choose Other regardless of what kind of website it is. This will allow you to insert your own title and be more specific.

Connect Your Twitter AccountPersonalize your profileTIP: Learn how Twitter posts will be displayed on your profile.Make Your Profile PublicTIP: Be visible to Everyone in the effort to build your network.

Open your profile to everyoneLeverage LinkedIn ApplicationsTIP: Document and manage your multiple online account logins and passwords with a spreadsheet. Enrich your profile and share your work

Share Your Insight and Research

100%Build Your LinkedIn Connections

Images courtesy of HubSpot

Leverage Your Email Contacts1st connections who are on LinkedIn

Invite Your Past/Current Colleagues

Stay connected and localFind Your Alumni Connections

Where trust already existsBroaden Your Channels

Build your influence and referrals

Share an UpdateKeep your profile active and up to dateTIP: Extend your reach by connecting your Twitter account(s) to LinkedIn. Dont forget to leverage Twitter handles and hashtags.

Commenting on UpdatesShare your thoughts and insightsTIP: Easily start a dialogue with someone inside your network.

Where to Find Content?Post industry news, recent wins, etc.Leverage LinkedIn for Lead Generation

Images courtesy of HubSpotLinkedIn Best for Lead Generation

TIP: LinkedIn generated the highest visitor-to-lead conversion rate at 2.74% almost 3x higher (277%) than both Twitter (.69%) and Facebook (.77%).

Graph courtesy of Why LinkedIn for Lead Generation?People on LinkedIn are in a business-focused mindsetTargeted contentHighest visitor-to-lead conversion rates 3x higher than both Twitter and Facebook

Follow Companies

Gain insights and stay connectedTIP: Receive automatic updates on news, employee changes and basic trends in the industry. Utilize for competitive analysis.

Search LinkedIn AnswersWhere businesses go to get adviceTIP: This is one of the more useful (and under-utilized) tools on LinkedIn. Try it!

Join a Group Outside Your IndustryExpand your reachTIP: Start a dialogue with people outside your network or industry.

People SearchUtilize your 1st and 2nd connectionsTIP: Ask your friends to introduce you via LinkedIn to the people at your target company. Bingo, youre in!Your LinkedIn Ecosystem

Thank You!Questions?

www.SimplifiedSolutions.bizThank You!Extra SlidesKeep or Not KeepStay OrganizedMultiple online accountsLinkedInTwitterSlideshareAmazonDeliciousDocument online accountsSave password hints

Post Your Work Securely

Share Your Favorites Easily

Tweet Your Thoughts ActivelyPerson to Person a P2P ToolWhat to doFollow and listen Search and researchShare your thoughts and interestsFind who to follow by searching interestsExamples: Dell, Zappos and Best Buy

Research Passive (keywords), Active (Questions) and Live (Polls)

53StrategiesWeb Site Who You Are/What You DoBlog Industry Expertise and Opinions

Delicious Social BookmarksFacebook Social NetworksLinkedIn Business NetworksSlideShare DocumentsTwitter Micro Blog YouTube Video

Google TrendsYour Keywords

Google TrendsIndustry Keywords