Primary SourcesLesson 4

Starter Task

Complete the Student Voice survey answering each question honestly.

This survey will give us feedback on how we can improve the Creative iMedia course in future.

The survey is completely anonymous, we just need your honest opinion.

Lesson Goals

Know the difference between primary and secondary sources

Understand methods of conducting primary research

Be able to carry out some primary research

#primary #source#secondary

Primary vs SecondaryWhat’s the difference between these two sources?

+ Research needs to be carried out on the target audience before you can begin working on any project:

Comparison

Primary Source

Questionnaire

Meeting

Discussion

Secondary Source

Websites

Books

Statistics

Know the difference between sourcesCarry out some primary research

#primary #source#secondary

Survey AnalysisWhat did our student voice survey tell me?

New Fragrance LaunchWhat information would you need about your audience?

Information

You could gather the following information about your target audience:

Know the difference between sourcesCarry out some primary research

#primary #source#secondary

Age Gender Income

Social Life Hobbies

Spending Power Preferences

Your Task

Describe the following keywords: Primary Source Secondary Source

Create a Survey Monkey account and make a questionnaire.

Your questionnaire should include a variety of question types: Single Answer Multiple Answer Ratings

Know the difference between sourcesCarry out some primary research

#primary #source#secondary

Share Your Survey

Publish your survey so that you can share it with the rest of the group on our class Lino canvas.

Add a sticky note to the canvas with the following information on it:

• Your Name

• Your Survey Link

Key Words

Source

Primary

Secondary

A place or person where information can be gathered from.

Information taken from the original source or someone who was there.

Information about something that originally appeared elsewhere.