LOGO DESIGN&

CORPORATE IDENTITY

Nicole Solari and Julia Nicasto

LOGO DESIGN

Logo design is a graphic mark or image commonly used by industries and companies to promote instant

public recognition.

Rob JanoffApple logo , 1977

Apple tree represents the “tree of knowledge”

Bite can represent “biting into knowledge”

Bite can also be “byte” referring to computer technology

Sara Jessica Parker advertised for Apple

Sex in the City

Bohlin Cywinski Jackson Apple Store,

New York

Bohlin Cywinski Jackson , Apple Store, New York

Corporate identity (CI) is the external image that the company wants to be

associated with by the public.

CORPORATE IDENTITY

Corporate business, not just a coffee shop

Woman is siren from Greek Mythology

All products within the chain were specifically designed for Satrbucks

1992-2010

2011

Starbucks, Seoul

Britney Spears, Starbucks

WHAT MAKES A GOOD LOGO?

Describable

Memorable

Effective/Impacting

Relevant

LULULEMON

Ohm, Scientific

SymbolLululemon

TD, Toronto Dominion

TD CANADA TRUST

WHAT MAKES A LOGO UNSUCCESSFUL?

Too much detail

Trends

Multiple colours

Bad design

DETAIL

TOO MANY COLOURS

TRENDS

BAD DESIGN

Raymond Loewy

Associates

“Father of Industrial Design”

RAYMOND LOEWY ASSOCIATES

Raymond Loewy launched industrial design in 1929

Coldspot Refrigerator,Raymond Loewy,1930

For sears

LUCKY STRIKE CIGARETTES

Lucky Strike Pack1940, Raymond Loewy

NEW Lucky Strikes Cigarettes

Coca-Cola bottle re-design1954, Raymond Loewy

Dole Deluxe dispenser

1947, Raymond Loewy

Landor & Associates

Walter Landor

LANDOR ASSOCIATES

The firm was found in 1941 in San Francisco which is now where their headquarters is located

Landor was greatly influenced by the Bauhaus and Werkbund design movements

``Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.``

“THE KLAMATH”

``The Klamath became our international symbol of creativity and innovation``

-Walter Landor

1964 Walter Landor bought the retired ferryboat The Klamath

They had the interior of the boat made into office space

This boat is now Landor & Associates distinctive corporate symbol

9/11 MEMORIAL & MUSEUMDefining a memorial`s public identity

``In 2010, Blackberry was named one of Landor`s Top10 Breakaway Brands, Showing a 57% increase between 2006 an

2009.``

``ACQUISITIONS BROADEN THE SCOPE OF A

RESPECTED GLOBAL BRAND``

FEDEX OFFICE

Landor`s challenge was to make FedEx a retail company

FedEx wanted to expand into a more technological branch

Landor collaborated with the Redskins to create a field The logo was placed strategically from the scoreboard to

the employees uniforms

OTHER WORK BY LANDOR

Ivan Chermayeff

Tom Geismar &

Sagi Haviv

CHERMAYEFF & GEISMAR

This company has been dealing with brand identities, art in architecture, exhibits and print and motion graphics in regards to the modern movement of idea-driven graphic design.

Libson Aquarium

Pepsi Cola D-Day Museum

They were founded by Ivan Chermayeff and Tom Geismar in 1958.

Columbia Records poster, 1958

“Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and

ability, in the creation of a single, clear, direct image

that will embody the character and aspirations of the organizations that come to us in search of

identity.”

Chermayeff & Geismar

Armani Exchange, New York

Barneys New York Dallas, Texas

Chermayeff&Geismer 1986

Chermayeff&Geismer, 1976

Chermayeff&Geismer, NYU

Exxon 1966, Raymond Loewy

FIRM IS OWNED AND RAN BY 17

MEMBERS

Worlds larges independent design consultancy

PENTAGRAM

The firms are located in London, Berlin, New York and Austin

The firm was founded in 1972

``…Great design cannot happen without passion, intelligence, and personal commitment…``

Graffic Europe

Chambers Hotel

21c

BRUCE MAU DESIGN

Bruce Mau, the founder of his studio in 1985

Chicago and Toronto studios

Their purpose is possibility to be adventurous and to create real lasting value with their clientele

``Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences``

Heather Reisman had a dream: to reinvent the traditional bookstore as a marketplace for culture.

INDIGO BOOKSTORE