EARTH IS NOT ENOUGH

Andre OlivoOrg. Comm.Brett Yokom

Midterm project2013 Summer IDP

BEFORE LIFTOFF

24 slides presentation

Heavy use of visuals

Questions after presentation

THE PROBLEMWhat is common with these people?

THE PROBLEM

RICH

RICH RICH

RICH RICH

RICH

THE PROBLEM OPPORTUNITY

RICH

RICH RICH

RICH RICH

RICH

THE OPPORTUNITY

LUNAR HILTON

a once-in-a-lifetime experience

WHAT IS LUNAR HILTON?

AN EARTH ORBITING HOTELFOR WORLD’S TOP VIPS

A PLACE FOR A NEW SENSATION

ZERO-G!

A PLACE FOR GOOD IDEAS

We could have a

boat party!

AWESOME! Let’s spam

invite everybody!

NOOOOO!!!!!!

Meanwhile, in the hotel lobby…

Next: Accomodations

ROOMS WITH A VIEW

WHO PUT ME IN THIS CRAPPY

ROOM? THESE WINGS ARE

BLOCKING MY VIEW!

LUXURY ACCOMODATIONS

FREEWI-FI

PRIVATE BATHROOM

XBOX360

ECONOMY OPTIONS

Next: Ammenities

MUSIC STUDIO♫ Fly me to the

moon ♫

TANNING ROOM

#NOFILTER

GOURMET RESTAURANTS

Next: Competitors

FINEST ASTRONAUT FOOD

COMPETITORS

Next: Underlying Magic/Technology

Boris TutchenkoCEO

RUSSIAN GROUP SKAVURZKA

UNDERLYING MAGIC/TECHNOLOGY (1/2)

A SPACE

ELEVATOR

How can guests get to the hotel?

UNDERLYING MAGIC/TECHNOLOGY (2/2)

How will you create artificial gravity?

A ROTATING

STATION

AN EXAMPLE OF CENTRIFUGAL FORCE

Next: Business Model

BUSINESS MODEL

All-inclusive resortNo optionals

Next: Marketing and Sales

MARKETING AND SALES

MARKETING

Spontaneous media:

Celebrities

Sweepstakes

Press events

SALES

Direct, no agencies

Private jet

Complete media coverage

10 x HHonor pointsNext: Team

THE TEAM

CEOCarl Sagan(NASA JPL)

COOArthur Clarke

(Hilton)

MarketingIsaac Asimov

(Lockheed Martin)

SalesOrson Scott Card

(Hilton)

Customer ServiceNeil Gaiman

(Hilton)

CTOWilliam Gibson

(IBM)

LegalAldous Huxley(Kraft Foods)

CFODouglas Adams

(42 Inc)

HILTONNASAIBMLockheed Martin42 IncKraft Foods

Next: Status and Timeline

STATUS AND TIMELINE

TIMELINE

2015: elevator

2020: hotel

2021: hire and train

2022: operations

STATUS

Space elevator design

Hotel architecture

Space operations licencing

Next: Projections and Milestones

PROJECTIONS AND MILESTONES

PROJECTIONS

2020: $100M loss

2025: break even

2030: $100M profit

MILESTONES

2020: start operations

2025: avg occupancy: 20

2030: avg occupancy 100

Next:Summary and Call to Action

SUMMARY AND CALL TO ACTION

SUMMARYLUNAR HILTON IS A PLACE FOR WORLD’S TOP VIPS

ALL-INCLUSIVE RESORTZERO G AND EARTH GRAVITY AVAILABLE

CALL TO ACTION$ 5B NEEDED TO KICKSTART THE PROJECT

$ 50B IN 10 YEARSROI IN 10 YEARS

MAKE A DIFFERENCE NOW!

Q&A

THANKS