INTRODUCTION TO SOCIAL MEDIA . 1Brenau University

School of Business and Mass Communication

Presenters:Julia Clay Kristina Rhoades

The Social Media Revolution

How many people do you know joining the movement?

A Site For Everyone

First You Have To Know Yourself

• What is true about your organization?• What do others think they know about your

organization?• What are they not telling you?• You must have answers to these questions

before you embark on a social media campaign.

PERCEPTION IS REALITY

Who Is Here Today

The BASICS

• User-friendly ID (handle)• Profile • Picture• Followers• Postings

Quick Tips For Getting Started

• Don’t Claim to be an Expert if You’re Not• Maintain a Consistent Community (identity

across platforms)• What value can you offer followers?• Don’t be overwhelmed- social media is like a

river…

Next Steps…

• Consider all of your target audiences• Remember that your clients are NOT your

only audience members.• Who are some other groups that you may

want to target?

Consider Current Trends

• Why is trending important?• Keep up with trends through:

• Twitscoop• Whatthetrend.com• @tweetingtrends• Local vs. Global trends

Who & How To Follow

• Follow Relevant People• Follow Clients• Follow Volunteers• Follow People You Want to Follow You (i.e.

Donors. Local Politicians, etc.)• Follow Media• Follow Organizations in Your Field• Follow Friday???

Good People To Follow: ON SOCIAL MEDIA

• @mashable• @goodsocial• @bloggingtipscom• @jeffbullas• @steveology• @smmguide• @flipbooks• @buzzedition

• @trendtracker• @askaaronlee• @linkedinqueen• @tbsocialmedia• @greattwittips• @twitter_tips• @socialnetdaily• @howellmarketing

Other Non-Profits: USING SOCIAL MEDIA

• The 1010 Project• The American Cancer

Society• American Red Cross• Greenpeace• Create the Good• ONE• The Humane Society

of the US

• Livestrong• Leukemia and

Lymphoma Society• National Peace Corps

Assn• National Wildlife

Federation• Share Our Strength

Wake-Up & Smell The Search

• Search (search.twitter.com):• Your Name• Your Organization• Your Service• Your Cause• Your Competition

• Read:• Star Important Items

• Trending Topics

Resources

• Twitter Book• The Social Media Bible• Naked Conversations• Now Is Gone• Twitterville• Mashable.com• Alltop.com

Homework For Session . 2

• Set up an account on Twitter and a fanpage on Facebook if you haven’t already

• Create a user name, bio, and post a picture• Follow/ Befriend at least10 relevant people/ organizations• See what/ how those are posting• Search & see what others are saying about you• Be prepared to share what you learn over the next week.• Do not worry about creating a full marketing plan or even

posting this week. Remember to LISTEN first!

THANK YOU!

Please complete a survey before leaving today.

See you for Session . 2