• For my media studies class I have chosen to analyze a UK based magazine

• The magazines name is “classic military vehicle”

• As the name suggests its about classic military vehicles

• It is the UK’S best selling historic military vehicle magazine

Magazine Front cover page Analysis

Mast head

Strip

Barcode

Date

Main image

Main cover linePuff

Secondary images

sub line

price

The mast headThe masthead is gradient toned, it includes white in the words classic and vehicle. Then in the word military the orange shade is lighter from the top and gets darker at the bottom. The word military is given a different color to gain attention of the human eye, to ensure they know what the magazine is about. To give the masthead a unique look M and Y are written in capital.

Looking into other issues of their magazines I see orange and green color scheme is their house style for the masthead.

Main cover image

The main cover image is full shot a military vehicle, looking very elegant. It is being driven by possibly a army officer, along with his two children. The expressions of the two children are portraying that they seem to be worried or in some kind of problem. Same goes for the elderly man, he makes a very serious expression. The lighting of the shot and the weather in the picture portrays a very gloomy image in our minds. The background and surroundings show crops, so we can say that the shots taken somewhere in the country side. The surroundings are shown to be pleasant.

Puff/ kicker• The puff is very much related to the magazine. This image is of a tank which is very

much related to the magazine, as this was also used by the military. Military machines is written in bold letters, in white with red behind it. The font has a look of a stencil text which is commonly used in the army. This makes it very eye catching for the reader. Just below the image there is a line talking about the tank. This is promoting the tank, and may urge the readers to take notice of it. The color read in the puff signifies how important the tank is in the picture and how powerful they are trying to portray it.

Secondary images • The secondary images are also of old military vehicles which are greatly asociated

with the main image and type of magazine it is. These make the cover page interesting and attractive for the reader. These secondary images can be related to

other articles in the magazine. •

• The M and Y is written in capital, this is a very classic way of making a logo. The masthead is in a shape of a vintage number plate which suits the magazine because of it being related to vehicles. The masthead also has an outline of two colors, they being white and orange. This makes it more colorful and presentable to the reader, this may also make the magazine more attractive.

Strip

• The strip is present at the top of the magazine with a orange background and is written in the color white to make it noticeable. The strip will attract people to buy the magazine as it mentions what different artcles and features are in the magazine.

Date/ barcode/ price

The date is mentioned right above the masthead on the left in black colored font. The price is shown on the top right of the masthead and is highlighted black. This is

to make it visible to the customers. The barcode in on the bottom right of the magazine. The font size for date and issues are usually kept small as its not the

highlight of the issue but only formal information. The barcode is rotated so It does not look like the part of the composition.

Autocar

Autocar is one of the oldest magazines that is still being published. This magazine’s publishing started in 1895 in the UK. This magazine keeps the readers updated on the latest cars and new releases. In other words it is one of the best magazines available for readers who love the Genre of car magazines.

Date

masthead

Main cover line

Cover line

Main cover photo

Barcode

Puff

advertisement

Tagline Selling line

Highlights/ anchoring images

Website address

Masthead

The masthead of the magazine is written in Bold red font, in capital letters on a yellow background. This is in order to make the magazine title be noticeable. The masthead in all the magazine issues are the same, and is the identity of the Autocar magazine.There is a tagline below the masthead in black and red. The tagline represents genre of the magazine. The masthead is not spread from one end to another. It takes 70% of the total width which is not a usual convention. The text has a 3D effect which enchances the masthead and gives it a sporty feel.

• Main cover line

The main cover line is written in a simple white font in capital letters. The main cover line is placed on the main image which shows a blue sky. This gives the main cover line a composed and peaceful image. This is followed by a strapline which describes the content of the main cover line. The main cover line is even bigger than the masthead and grabs all the attention. This again is very unconventional in magazines.

Puff/ buzzword

This magazine has puffs related to the genre of the magazine but the distinctive feature in the puffs is that they consist of buzzwords also and a picture.The puffs have a read masthead above, with the buzzwords written above as well in white and yellow. The magazine all over used a uniform color pallate of red and yellow. The color combination which is popular in automobile as they depict energy.

Date/ barcode

The date of issue is present on the top left just above the masthead, in black font to make it visible due to the yel low background. Along with the date of issue is the web address, located on the right s ide of the date. There is a divider in the middle of them so the reader does not get confused. A red colored font is used so i t is made eye catching for the reader. The barcode is present on the bottom right of the magazine, just under an advertisement.

Main cover photo

The main cover photo is of a fierce looking red Ferraris ful l shot. This also represents the genre and the content of the magazine. The color red and elegance of the car wil l attract the car enthusiast to buy the magazine. The car is not photographed, but is a 3D modelled giving i t a perfect look. The background is c lean and miniual

Strap line

Cover lines

Cover lines

Main image

Masthead

Bar code

Masthead

• The name of the magazine is large and bold on the page, written in bright red color. This attracts the eye of the customer. This also is the logo of the magazine, which allows the reader to recognize it. The typography is Serif, as its very formal and the color pink makes the target audience females.

Cover lines

• The cover lines relate to the main image which is of Emma Watson, famous for the Harry potter Series. The first cover line reads ‘Life after Harry Potter’ . The other cover lines relate to other famous celebrities, such as Rihanna, Beyonce and JLO. The names of these celebrities are written in larger text than the over text. Other cover lines are there to attract the reader so they buy the magazine to read the articles present inside.

Main Image

• The main image which is a picture of Emma Watson, takes up most of the space on the cover. Emma is a very famous actress, famous for her role in the Harry Potter series. Bright colors have been used to attract the reader and make the magazine stand out on the shelf. Emma’s eyes are looking directly towards the audience. Her lip color is very similar to title, which is the models name. Her lips can be identified as the main attraction as they attract male target audiences.

Strap line

• The strap line is usually located at the top of the magazine and above the masthead but here its laced as a puff over the letter V in the masthead.

Bar code

• There is a bar code present at the bottom left of the magazines cover page.