• Rate Base: 3,000,000

• Total Audience: 19,939,000

• Median Age: 42

• Median HHI: $69,509

• M/F: 80/20

• Circulation: 3.1 million

The genre of this magazine is sports. It provides sports related stories or non-sports related stories that involve athletes. The masthead of the magazine is closest to the font of Impact, but it has its own touch to it. The color of the masthead is usually red, but it changes according to colors of central image.

Masthead

Central ImageMain Cover line

Puff

Cover lines

• Median age: 29 (66% between 18 and 34)

• Men: 94% | Single: 47%

• College educated: 87%

• Employed Full Time: 74%

• Average (Mean) HHI: $72,100

• Attended sporting events within the last 12 months: 81%

• Purchased products online in the last 12 months: 89%

• The genre of this magazine is sports. It provides sports related stories or non-sports related stories that involve athletes. There is no specific name for the font they use it is completely customized. Their logo is red also, but it changes color in certain magazines.

Masthead

MainCoverLine

Issue

CentralImage

• For young teens age 8-15

This is a sports magazine designed for younger kids. It has simpler language and more kid friendly articles. The font is exactly the same as Sports Illustrated, but it says kids on the bottom. This also changes colors based on the central image.

Masthead

MainCoverLine

Puff

CentralImage

Pug