Magazine and Digipak Pitch

A2 Media – Jack Fowler

My Chosen Artist…

The reason why I have chose to use Ella Henderson as my artist, was because she is a recent artist to today’s music charts. I also do enjoy listening to most pop genre songs, so this was relevant to my likes.

The song that I have decided to do of Ella Henderson’s is “Yours” I like the way where you can play about more with what you can film during the song e.g. black and white effects for the filming. It is also quite a simple and slow song, meaning you can get more into the song and develop more to the

song.

The Moodboard for my digipak/Magazine Poster…

The inspirations in which I gained from my Moodboard, was to help me link in further ideas with the different

scenes that would go into the song.For example, the use of the winter coat for the costume as it matched in with the lyrics “I wear your winter coat”

The use of the images within the Moodboard, therefore helped me develop my ideas and breaking down the

structure of the song with images, helping me to plan/develop my music video further…

My final font…The final font in which I have decided to go for is the font located to the

right of the page.The reason why I have chose this font as my main use of font is because, of the way it links in with the artist’s personality, she likes to be seen as a vintage character, so I wanted to keep that in my designs so that I could portray her as the artist. The reason why I have gone for this particular font, is because of the way it looks fancy and an old type of writing. The

font is called “FF Market” I plan to use this as my only main font, as there isn’t much writing I would like to use, except title and little information, as I

plan to keep them to a simple design and display the artist and the song more.

The idea of having this is because when looking at existing designs for Ella Henderson, her writing used is limited and I would like to keep to that

design for my own so that they all link in together.

Final Shot types and Prop I am using…

The shot types I would be using is side on “Close Up” and a couple of “Mid Shots” with “Establishing shots” for many

location shots for the digipak and magazine poster. The reason why I have decided to go with these is so that the close up allows us to see more of the artist, put her as more of the important feature. The mid shots are used just to have the artist in as well as having more of the location within the shot, as well as using the establishing shot, it

just allows us to get more of a view for my location used in the music video as well as having the artist there to…

My Prop:The prop, in which I have planned to use

within my music video, is the main feature of a “Red Envelope”

However, the use of the colour red best suits with the choice in props, this is because red connotes with the idea of “love,” which is

what my chosen song is linked in with.My main idea of using this prop is to show the idea of her wanting to be his, which I thought that showing something that is sealed and the main idea that came into my notes was

the idea of a sealed envelope, to best suit the purpose of the song and the features within it.

Changes since my Focus Group…

Since looking at my results and opinions from my focus group, I have made the changes to my digipak

and magazine poster planned designs:

BEFORE

Male – Age 12Likes:• The style/Plan• SimpleDislikes:• The Drawing• Add more colour

AFTER

Example:

Changes since my Focus Group…

Since looking at my results and opinions from my focus group, I have made the changes to my digipak

and magazine poster planned designs:

BEFORE

Female – Age 12Likes:• Included mixtures of images and text style• LocationDislikes:• Need to add colour to your planning, so we know what it will be like.

AFTER

Location for my Music Video/Digipak/Poster Designs…

The Location I have decide to use for my project is:

Ferry Meadows, Peterborough…

My Actual Magazine

Poster Plan…

My Actual Digipak Plan…

Please complete the SWOT sheets

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Any Questions?