Presentation on Integrated Marketing

Communication by

The Delhi School of Communication

Communication Management/ Integrated Marketing Communication (Marcomm)

An Introduction

What is Integrated Marketing Communication (Marcomm/IMC)

Integrated marketing communications is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. (source: American Marketing Association)

Career Avenues in Marcomm Marcomm professionals are making their mark in these following positions:

Marketing managersMarcom managersCorpcom managersBrand analysts

Communication consultants

BTL/CRM managersPR managersMarcom executivesCorCom executivesBTL/CRM executivesPR executives

Communication strategistsAdvertising strategistsEvent strategists PR strategistsRetail strategistsPromotion strategistsClient service directorsPromotion managers & executives.executives.

Account directorsC.S. executives.Media plannersEvent producersTechnical managers.PR executives.Retail managers & executives.Rural marketing managers &

In Marketing Services CompaniesVerticals – Advertising, Events, Public

Relation

Encouraging entrepreneurial ventures via its holistic approach to management and communication

THE DELHI SCHOOL OF COMMUNICATION

PROGRAMME

2 -YEAR FULL TIME

PROGRAMME

Dual Qualification

Post Graduate Diploma Programme in Communication

(PGDPC), DSC&

Masters in Mass Communication, (MMC),

Guru Jambheshwar University, Hissar

Integrated Marketing Communications Programme

Subjects Covered - 28» Mass Communication» Marketing » Cultural Studies» Media Management » Entrepreneurship» Strategic Decision Making» Strategic Communication Planning» Brand Architecture » And others

Specializations» Advertising» Journalism» Marketing

Strong depth and breadth of industry coverage

Integrated Marketing Communications Programme

Highlights :

1. Leading industry practitioners and academicians

2. More than 1200 hrs intense counseling to each student

3. More than 100 visiting faculty from industry over two years

4. Tremendous mentoring

5. Intense theory practice interface through Apprenticeships and Internships

6. Cumulative work experience of upto 1 year

7. Workshop based experiential learning

DSC Programme

PersonalityDev.

1700Hours

Of Study

1500 Hours of

work

Insight to

Over30

subjects

Pass percentage

since 15 years

99%

DSC AdvantageDSC Advantage

Key Faculty

•Committed pratitioners •Proven Academicians•Scholars•Researchers•Leaders in Marketing Communications

The 16th PGDPC programme saw more than 80 visits from industry teaching specialized areas, making the overall percentage of visiting faculty to more than 70%. Some of the industry practitioners included:

•Mr. Samir Kapur Senior VP, Corporate Communications, Religare•Mr. Ashish Ahuja GM, Mktg (Retail), SRL Ranbaxy•Mr. Tapan Yadav VP, (Mktg), Ispat Industries Ltd.•Mr. Rajnish Rikhy VP—Adsales, TV Today Network Ltd.•Mr. Mohan Krishnan Senior VP, IMRB International•Mr. Kishore Chakravorty VP (Consumer Insight), McCann Erikson•Ms. Misha Mehta Knowledge & Insights, Coca Cola India Inc.•Mr. Nikhil Dey President, PR, Genesis Burson Marsteller•Mr. Murad Ali Baig PR Consultant•Mr. Manasvi Rasgotra Manager, ATC & Events, Nestle India Ltd.•Mr. Basab Sarkar Director, MediaPros•Mr. Mrutyanjay Mishra Director, Juxt Consultant

• DSC is the only institute of its kind to intensely integrate work experience with the academic programme

• Each student is placed for 2 Apprenticeships (upto 5 months of half day work experience alongside the course)

• And 2 Internships (upto 4 months of full time work experience)

• Students earn between Rs. 5,000-15,000/- per month during their Apprenticeships and Internships.

• Placements as a result of apprenticeships and internships are ensured ( 1 – 1 1/2 years of work experience) well in advance of graduation ( even upto 4 months before time).

Placements

PlacementsFinal Placements over last 3 years

Public Relations & Event Management

Journalism

Advertising Media

Marketing

Presented

By

Presented

by