Mastery journey timeline

MASTERY JOURNEY TIMELINE

Reginald L. HollyFull Sail UniversityEntertainment Business Master of ScienceSports Management February 27, 2016

PERSONAL DEVELOPMENT AND LEADERSHIP

Mastery Journey Goals Solidify the path to my life’s task in Sports Management. Internalize the concepts of the keys to mastery and creative strategies that

will lead to mastery in Sports Management. Be able to identify possible emotional pitfalls that will hamper my dream of

expanding my existing sports tournament business.

Strategies and Tactics

Read Robert Greene’s book Mastery (2012).

View http://www.lynda.com/Business-Skills-tutorials/Developing-Your-Leadership-Philosophy/160362-2.html

View http://www.lynda.com/Premiere-Pro-tutorials/Premiere-Pro-CC-Essential-Training-2015/371692-2.html

http://www.thesocialcorps.com/uploads/5/0/3/6/5036310/7443603.png

EXECUTIVE LEADERSHIP

Mastery Journey Goals Improve decision making abilities. Improve my skills in developing team oriented people Improve my skills in staff development.

Strategies and Tactics Read John C. Maxwell’s book Developing the Leader Within You

http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership-Fundamentals/167027-2.html

View Peachey, J. W., Zhou, Y., Damon, Z. J., & Burton, L. J. (2015). Forty Years of Leadership Research in Sport Management: A Review, Synthesis, and Conceptual Framework. Journal Of Sport Management, 29(5), 570-587. doi:10.1123/jsm.2014-0126

http://blog.aiirconsulting.com/cropped-ext-thumb1-jpg/

PROJECT AND TEAM MANAGEMENT

Mastery Journey Goals Learn to successfully complete projects with the right personnel matched to the right

tasks. Learn to do more with less. Stay within budget. Learn the principles of project management and create a plan.

Strategies and Tactics View

http://www.lynda.com/Business-Accounting-tutorials/Budgeting-Small-Business/383051-2.html

View http://www.lynda.com/Business-Skills-tutorials/Empowering-people/167028/185699-4.html

View http://www.lynda.com/Business-Skills-tutorials/Motivating-team-members/126132/160116-4.html

Read ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports. (2011). Journal of Sport Management, 25(5), 508-509.

http://memes.asia/archives/453.html/team-motivation-jpg

BUSINESS STORYTELLING AND BRAND DEVELOPMENT

Mastery Journey Goals Develop a top-of-mind awareness for my specific business. Implement brand development strategies Use storytelling principles to strengthen the tournament company business.


View http://www.lynda.com/Business-Skills-tutorials/Business-Storytelling-CC-Chapman/148760-2.html

View http://www.lynda.com/Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html

Read Young Do, K., Magnusen, M., & Yukyoum, K. (2012). Revisiting Sport Brand Personality: Scale Development and Validation. Journal Of Multidisciplinary Research (1947-2900), 4(3), 65-80.

http://www.peterjthomson.com/lean-branding-process-031/

ENTERTAINMENT BUSINESS FINANCE

Mastery Journey Goals Create Pro Forma Income Statement and project future financial plans. Identify entertainment industry opportunities and projects using financial principles while learning to raise funds

for an entertainment company and projects Development of financial decision making skills, financial planning, capital management, operations expense

management, and personal finance


View http://www.lynda.com/Business-Accounting-tutorials/Using-Time-Value-Money-Make-Financial-Decisions/188212-2.html

View http://www.lynda.com/Business-Accounting-tutorials/Understanding-capital-budgeting/368916/432913-4.html

Read Reese, J. D. (2013). Sports Finance and Management: Real Estate, Entertainment, and the Remaking of the Business (1st Ed.). Journal Of Sport Management, 27(1), 84-85.

My Bachelor of Business Finance and Financial Services experience is a plus.

http://www.shutterstock.com/s/money+sports/search.html?page=1&inline=115057636

http://www.shutterstock.com/s/money+sports/search.html




NEGOTIATION AND DEAL MAKING

Mastery Journey Goals Draw up deal memos and contracts. Be able to negotiate and make deals that will grow the company Learn all the principles of negotiation and deal making that will enable the company to

builder a stronger product and brand.


View http://www.lynda.com/Business-Skills-tutorials/Strategic-Negotiation/376381-2.html

Read http://www.entrepreneur.com/article/203168

Read Beenen, G., & Barbuto, J. E. (2014). Let's Make a Deal: A Dynamic Exercise for Practicing Negotiation Skills. Journal Of Education For Business, 89(3), 149-155. doi:10.1080/08832323.2013.794121

https://assets.entrepreneur.com/content/16x9/822/the-art-of-negotiating1.jpg

SPORTS MANAGEMENT AND OPERATIONS

Mastery Journey Goals Get familiar with sports management practices and operational scenarios within the

sports entertainment industry. Formulate a sports management plan for my business plan thesis project. Get familiar with sports business models, sports operations and logistics, and sports

organizational structures.


View http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html

Read Fleming, J. Z. (2012). Entertainment, Arts and Sports Law. Florida Bar Journal, 86(6), 18-19.

Read http://www.sportsmanagementresources.com/library/operating-principles-for-athletics-organizations

http://likwid-sports.com/app/webroot/js/ckfinder/userfiles/images/about2.jpg

LEGAL ISSUES IN SPORTS Mastery Journey Goals

Get familiar with legal issues in today’s sports and know how the evolving trends are affecting the way sports agreements are structured.

Learn strategies for protecting and exploiting rights in the digital domain. Be able to identify potential legal issues with my tournament company.

Strategies and Tactics View https://www.youtube.com/watch?v=W8kXyUZVczM

Read http://www.forbes.com/sites/marcedelman/2015/01/06/top-5-sports-law-stories-for-2015/#6e1421c569b4

Read Purcell, L. K. (2012). Evaluation and management of children and adolescents with sports-related concussion. Paediatrics & Child Health (1205-7088), 17(1), 31-32.

View https://www.nfhs.org/articles/top-ten-sports-law-issues-impacting-school-athletics-programs/

http://cdn.lawinsport.com/images/article_images/LISConf16_Banner_970X250.jpg

https://wepicksports.com/wp-content/uploads/2015/10/Fantasy-Sports-Legal-1.jpg

SPORTS MARKETING AND SPONSORSHIP SALES

Mastery Journey Goals Be able to resolve sports marketing and sponsorship issues. Be familiar with how sports organizations, media, and advertisers each

approaches marketing, sponsorship sales, and promotion in sports. Be able to develop a sports marketing plan for my business thesis project

Strategies and Tactics Read http://www.sponsorship.com/about-ieg/sponsorship-blogs/lesa-ukman/

june-2012/11-basics-of-successful-sponsorship-sales.aspx

Apply what we learn about sponsorship sales to the Festival City Shootout tournament.

View http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html

View Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.

http://hfimarketing.net/wp-content/uploads/sponsorship.jpg

DIGITAL MARKETING COURSE Mastery Journey Goals

Establish a professional online presence. Develop a digital marketing plan. Coordinate digital marketing initiatives between online and

offline, mobile and desktop.


View http://www.lynda.com/Content-Marketing-tutorials/Marketing-Tips/151545-2.html

View http://www.lynda.com/Analytics-tutorials/digital-marketing-landscape/188429/367616-4.html

Read Voelker, T. E., & Krismann, C. (2012). Encyclopedia of Sports Management and Marketing. Reference & User Services Quarterly, 51(3), 293.

http://www.lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html

BUSINESS PLAN DEVELOPMENT Mastery Journey Goals

Incorporate the skills I’ve learned over my mastery program into my own business plan.

Create the business plan. Use constructive criticism of my business plan from the instructor

and my peers to find ways to improve my plan.


View http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html

Read McClung, S., Eveland, V., Sweeney, D., & James, J. D. (2012). Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands. Journal Of Promotion Management, 18(2), 169-188. doi:10.1080/10496491.2012.668429

Read http://www.forbes.com/sites/jasonbelzer/2014/02/05/sports-industry-101-breaking-into-the-business-of-sports/#227220245491

http://sourcemygarment.com/wp-content/uploads/2014/08/iStock_000015426043XSmall-business-plan.jpg

FINAL PROJECT: BUSINESS PLAN Mastery Journey Goals

Present my Final Project: Complete my written business plan. Present the plan to my peers and the instructor. Graduate with my Master of Science Sports Management

Degree.


Finish strong.

Read Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.

View http://www.forbes.com/sites/jasonbelzer/2013/06/24/the-worlds-most-valuable-sports-agencies-2/#576c5779617d

WILDCAT ARENA, EL DORADO, AR

Gym Photo by Jay Buroff

Logo by Cassio Holly of CDC Media Graphics

INDUSTRY LEADERSJason Belzer - (Game Inc.) P.O. Box 167, Tennent, NJ 07763 t: 732-322-5145 f: 732-536-0120 Lindedin.com/in/jasonbelzer - Twitter @JasonBelzer

David Cole & DJ Roller (NextVR-Inc.) 345 3rd Street, Laguna Beach, CA 92651 –t: 949-494-4321 Twitter: @nextvr

Magic Johnson – (Magic Johnson Enterprises)Twitter@MagicJEnt, Info@ MagicJEnt.com t: 310-247-2033

Scott Boras – Boras Corporation, 18 Corporate Plaza Drive, Newport Beach, CA 92660 t: 949-760-0188 Twitter: @borascorp [email protected]

Michael Ovitz– Creative Artists Agency, 401 Commerce Street, Penthouse, Nashville, TN 37219 –t: 615-383-8787 f: 615-383-4937Twitter @MCLAcareers @caaspeakers

Scott Bates –( HoopPlayUsa) P.O. Box 6392, Hot Springs, AR 71902 t: 501-767-8000, Twitter: @HoopPlay

David Graff – (Agile Sports Technologies) HUDL . 151 Nth 8th St., Suite #250, Lincoln, NE 68508 – t: 402-817-0060

I WILL FOLLOW THESE INNOVATIVE COMPANIES: AND THIS HERO

HoopPlayUSA, Inc. NextVR, INC. www.nextvr.com Agile Sports Technologies Magic Johnson Enterprises Game Inc. Jordan Brand

Relativity Sports Wasserman Excel Sports Management ESPN National Football League National Basketball Association

NFL POTENTIAL

GETTING INVOLVED National Sports Marketing Network (NSMN)

https://sportsmarketingnetwork.com/images/logos/nsmn-withtag/nsmnlogo-withtag-header-20101109.png

FULL SAIL ORGANIZATIONS AND CLUBS

VETERANS CLUB

ENTERTAINMENT NETWORKING SOCIETY

http://www.npc.edu/sites/files/shared/Group.jpg

THE IDEAL MENTOR

Chosen according to my needs and inclinations.

The ideal mentor has mastered and internalized his or her craft.

The ideal mentor’s dimensional mind is automatic.

The ideal mentor can identify the emotional pitfalls.

Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger, but have a certain area of expertise. It is a learning and development partnership between someone with vast experience and someone who wants to learn.

https://en.wikipedia.org/wiki/Mentorshiphttp://www.nwlink.com/~donclark/leader/mentor/mentor.jpghttp://www.ambition-in-motion.com/wp-content/uploads/2014/10/mentor2.jpg

MASTERY JOURNAL SUMMARY

PASS ALL CLASSES WITH A’S.

INTERNALIZE ALL NEW INFORMATION AND SKILLS.

GRADUATE ENTERTAINMENT BUSINESS MASTER OF SCIENCE SPORTS MANAGEMENT.

INCORPORATE NEW SKILLS AND ATTITUDE INTO ALL ASPECTS OF MY LIFE AND BUSINESS.

CONTINUE THIS NEW LEVEL OF MASTERY TRAINING FOR LIFE.

REFERENCESBatesole, B. (December 24, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html

Batesoul, B., Seeley, J. (January 8, 2014). Retrieved February 28, 2916 from http://www.lynda.com/Content-Marketing-tutorials/Marketing-Tips/151545-2.html

Batesoul, B. (December 24, 2016). Retrieved February 28, 2016 from http://www.lynda.com/Analytics-tutorials/digital-marketing-landscape/188429/367616-4.html

Beenen, G., & Barbuto, J. E. (2014). Let's Make a Deal: A Dynamic Exercise for Practicing Negotiation Skills. Journal Of Education For Business, 89(3), 149-155. doi:10.1080/08832323.2013.794121

Belzer, J. (June 24, 2013). Retrieved February 28, 2016 from https://pbs.twimg.com/profile_images/634840536835166209/4euOykEU.jpg

Belzer, J. (June 24, 2013). Retrieved February 28, 2016 from http://www.forbes.com/sites/jasonbelzer/2013/06/24/the-worlds-most-valuable-sports-agencies-2/#576c5779617d

Belzer, J. (February 5, 2014). Retrieved February 28, 2016 from http://www.forbes.com/sites/jasonbelzer/2014/02/05/sports-industry-101-breaking-into-the-business-of-sports/#227220245491

REFERENCESBoyd, D. (February 10, 2015)http://www.lynda.com/Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html

Bridges, H. (September 23, 2014). Retrieved February 28, 2016 from https://www.youtube.com/watch?v=W8kXyUZVczM

Chapman, C. (January 13, 2014). Retrieved February 28, 2106 from http://www.lynda.com/Business-Skills-tutorials/Business-Storytelling-CC-Chapman/148760-2.html

Davilla, E. (May 26, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html

Dewett, T. (August 21, 2103). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Motivating- team-members/126132/160116-4.html

Edelman, M. (January 6, 2016). Retrieved February 28, 2016 from http://www.forbes.com/sites/marcedelman/2015/01/06/top-5-sports-law-stories-for-2015/#6e1421c569b4.

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports. (2011). Journal of Sport Management, 25(5), 508-509.

Figliuolo, M. (July 16, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Developing-Your-Leadership-Philosophy/160362-2.html

REFERENCESFigliuolo, M. (August 14, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Empowering-people/167028/185699-4.html

Figliuolo, M. (September 17, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Strategic-Negotiation/376381-2.html

Fleming, J. Z. (2012). Entertainment, Arts and Sports Law. Florida Bar Journal, 86(6), 18-19.

Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.

Green, L. (May 20, 2015). Retrieved February 28, 2016 from https://www.nfhs.org/articles/top-ten-sports-law-issues-impacting-school-athletics-programs/

Greene, R. (2012). Mastery, Vital Penguin.

John C. Maxwell’s book Developing the Leader Within You

Kennedy, A. (June 23, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Premiere-Pro-tutorials/Premiere-Pro-CC-Essential-Training-2015/371692-2.html

REFERENCESKwateng, D. (March 39, 2012). Retrieved February 28, 2016 from http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/03/Magic-Johnson-620x480.jpg

Lapiano, D. (n.d.). Retrieved February 28, 2016 from http://www.sportsmanagementresources.com/library/operating-principles-for-athletics-organizations

McClung, S., Eveland, V., Sweeney, D., & James, J. D. (2012). Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands. Journal Of Promotion Management, 18(2), 169-188. doi:10.1080/10496491.2012.668429.

Mentorship (2016). Retrieved February 28, 2016 from https://en.wikipedia.org/wiki/Mentorship

Ovitz, M. (September 18, 2015). Retrieved February 28, 2016 from http://www.michaelovitz.com/img/michael_ovitz.jpg

Purcell, L. K. (2012). Evaluation and management of children and adolescents with sports-related concussion. Paediatrics & Child Health (1205-7088), 17(1), 31-32.

Peachey, J. W., Zhou, Y., Damon, Z. J., & Burton, L. J. (2015). Forty Years of Leadership Research in Sport Management: A Review, Synthesis, and Conceptual Framework. Journal Of Sport Management, 29(5), 570-587. doi:10.1123/jsm.2014-0126

Reese, J. D. (2013). Sports Finance and Management: Real Estate, Entertainment, and the Remaking of the Business (1st Ed.). Journal Of Sport Management, 27(1), 84-85.

REFERENCESRoller, D. (2009) Retrieved February 28, 2016 from https://www.linkedin.com/in/dj-roller-00b39125

Sannibel, Michael (August 24, 2009). Retrieved February 28, 2016 from http://www.entrepreneur.com/article/203168

Stice, J., Stice, K. (July 23, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Budgeting-Small-Business/383051-2.html

Stice, K., Stice, J. (April 6, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Using-Time-Value-Money-Make-Financial-Decisions/188212-2.html

Stice, K., Stice, J. (September 8, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Understanding-capital-budgeting/368916/432913-4.html

Sutton, E. (January 15, 2016). Retrieved February 28, 2016 from http://www.lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html

Ukman, L. (June 29, 2012). Retrieved February 28, 2016 from http://www.sponsorship.com/about-ieg/sponsorship-blogs/lesa-ukman/june-2012/11-basics-of-successful-sponsorship-sales.aspx

Voelker, T. E., & Krismann, C. (2012). Encyclopedia of Sports Management and Marketing. Reference & User Services Quarterly, 51(3), 293.

REFERENCESYoung Do, K., Magnusen, M., & Yukyoum, K. (2012). Revisiting Sport Brand Personality: Scale Development and Validation. Journal Of Multidisciplinary Research (1947-2900), 4(3), 65-80.

Vrontikis, Petrula. (May 31, 2013). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html

White, P. (2009). Retrieved February 28, 2016 from http://paulwwhite.com/images/site_graphics/sb1.jpg