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MASTERY JOURNEY TIMELINE
Reginald L. HollyFull Sail UniversityEntertainment Business Master of ScienceSports Management February 27, 2016
PERSONAL DEVELOPMENT AND LEADERSHIP
Mastery Journey Goals Solidify the path to my life’s task in Sports Management. Internalize the concepts of the keys to mastery and creative strategies that
will lead to mastery in Sports Management. Be able to identify possible emotional pitfalls that will hamper my dream of
expanding my existing sports tournament business.
Strategies and Tactics
Read Robert Greene’s book Mastery (2012).
View http://www.lynda.com/Business-Skills-tutorials/Developing-Your-Leadership-Philosophy/160362-2.html
View http://www.lynda.com/Premiere-Pro-tutorials/Premiere-Pro-CC-Essential-Training-2015/371692-2.html
http://www.thesocialcorps.com/uploads/5/0/3/6/5036310/7443603.png
EXECUTIVE LEADERSHIP
Mastery Journey Goals Improve decision making abilities. Improve my skills in developing team oriented people Improve my skills in staff development.
Strategies and Tactics Read John C. Maxwell’s book Developing the Leader Within You
http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership-Fundamentals/167027-2.html
View Peachey, J. W., Zhou, Y., Damon, Z. J., & Burton, L. J. (2015). Forty Years of Leadership Research in Sport Management: A Review, Synthesis, and Conceptual Framework. Journal Of Sport Management, 29(5), 570-587. doi:10.1123/jsm.2014-0126
http://blog.aiirconsulting.com/cropped-ext-thumb1-jpg/
PROJECT AND TEAM MANAGEMENT
Mastery Journey Goals Learn to successfully complete projects with the right personnel matched to the right
tasks. Learn to do more with less. Stay within budget. Learn the principles of project management and create a plan.
Strategies and Tactics View
http://www.lynda.com/Business-Accounting-tutorials/Budgeting-Small-Business/383051-2.html
View http://www.lynda.com/Business-Skills-tutorials/Empowering-people/167028/185699-4.html
View http://www.lynda.com/Business-Skills-tutorials/Motivating-team-members/126132/160116-4.html
Read ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports. (2011). Journal of Sport Management, 25(5), 508-509.
http://memes.asia/archives/453.html/team-motivation-jpg
BUSINESS STORYTELLING AND BRAND DEVELOPMENT
Mastery Journey Goals Develop a top-of-mind awareness for my specific business. Implement brand development strategies Use storytelling principles to strengthen the tournament company business.
Strategies and Tactics
View http://www.lynda.com/Business-Skills-tutorials/Business-Storytelling-CC-Chapman/148760-2.html
View http://www.lynda.com/Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html
Read Young Do, K., Magnusen, M., & Yukyoum, K. (2012). Revisiting Sport Brand Personality: Scale Development and Validation. Journal Of Multidisciplinary Research (1947-2900), 4(3), 65-80.
http://www.peterjthomson.com/lean-branding-process-031/
ENTERTAINMENT BUSINESS FINANCE
Mastery Journey Goals Create Pro Forma Income Statement and project future financial plans. Identify entertainment industry opportunities and projects using financial principles while learning to raise funds
for an entertainment company and projects Development of financial decision making skills, financial planning, capital management, operations expense
management, and personal finance
Strategies and Tactics
View http://www.lynda.com/Business-Accounting-tutorials/Using-Time-Value-Money-Make-Financial-Decisions/188212-2.html
View http://www.lynda.com/Business-Accounting-tutorials/Understanding-capital-budgeting/368916/432913-4.html
Read Reese, J. D. (2013). Sports Finance and Management: Real Estate, Entertainment, and the Remaking of the Business (1st Ed.). Journal Of Sport Management, 27(1), 84-85.
My Bachelor of Business Finance and Financial Services experience is a plus.
http://www.shutterstock.com/s/money+sports/search.html?page=1&inline=115057636
NEGOTIATION AND DEAL MAKING
Mastery Journey Goals Draw up deal memos and contracts. Be able to negotiate and make deals that will grow the company Learn all the principles of negotiation and deal making that will enable the company to
builder a stronger product and brand.
Strategies and Tactics
View http://www.lynda.com/Business-Skills-tutorials/Strategic-Negotiation/376381-2.html
Read http://www.entrepreneur.com/article/203168
Read Beenen, G., & Barbuto, J. E. (2014). Let's Make a Deal: A Dynamic Exercise for Practicing Negotiation Skills. Journal Of Education For Business, 89(3), 149-155. doi:10.1080/08832323.2013.794121
https://assets.entrepreneur.com/content/16x9/822/the-art-of-negotiating1.jpg
SPORTS MANAGEMENT AND OPERATIONS
Mastery Journey Goals Get familiar with sports management practices and operational scenarios within the
sports entertainment industry. Formulate a sports management plan for my business plan thesis project. Get familiar with sports business models, sports operations and logistics, and sports
organizational structures.
Strategies and Tactics
View http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html
Read Fleming, J. Z. (2012). Entertainment, Arts and Sports Law. Florida Bar Journal, 86(6), 18-19.
Read http://www.sportsmanagementresources.com/library/operating-principles-for-athletics-organizations
http://likwid-sports.com/app/webroot/js/ckfinder/userfiles/images/about2.jpg
LEGAL ISSUES IN SPORTS Mastery Journey Goals
Get familiar with legal issues in today’s sports and know how the evolving trends are affecting the way sports agreements are structured.
Learn strategies for protecting and exploiting rights in the digital domain. Be able to identify potential legal issues with my tournament company.
Strategies and Tactics View https://www.youtube.com/watch?v=W8kXyUZVczM
Read http://www.forbes.com/sites/marcedelman/2015/01/06/top-5-sports-law-stories-for-2015/#6e1421c569b4
Read Purcell, L. K. (2012). Evaluation and management of children and adolescents with sports-related concussion. Paediatrics & Child Health (1205-7088), 17(1), 31-32.
View https://www.nfhs.org/articles/top-ten-sports-law-issues-impacting-school-athletics-programs/
http://cdn.lawinsport.com/images/article_images/LISConf16_Banner_970X250.jpg
https://wepicksports.com/wp-content/uploads/2015/10/Fantasy-Sports-Legal-1.jpg
SPORTS MARKETING AND SPONSORSHIP SALES
Mastery Journey Goals Be able to resolve sports marketing and sponsorship issues. Be familiar with how sports organizations, media, and advertisers each
approaches marketing, sponsorship sales, and promotion in sports. Be able to develop a sports marketing plan for my business thesis project
Strategies and Tactics Read http://www.sponsorship.com/about-ieg/sponsorship-blogs/lesa-ukman/
june-2012/11-basics-of-successful-sponsorship-sales.aspx
Apply what we learn about sponsorship sales to the Festival City Shootout tournament.
View http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html
View Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.
http://hfimarketing.net/wp-content/uploads/sponsorship.jpg
DIGITAL MARKETING COURSE Mastery Journey Goals
Establish a professional online presence. Develop a digital marketing plan. Coordinate digital marketing initiatives between online and
offline, mobile and desktop.
Strategies and Tactics
View http://www.lynda.com/Content-Marketing-tutorials/Marketing-Tips/151545-2.html
View http://www.lynda.com/Analytics-tutorials/digital-marketing-landscape/188429/367616-4.html
Read Voelker, T. E., & Krismann, C. (2012). Encyclopedia of Sports Management and Marketing. Reference & User Services Quarterly, 51(3), 293.
http://www.lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html
BUSINESS PLAN DEVELOPMENT Mastery Journey Goals
Incorporate the skills I’ve learned over my mastery program into my own business plan.
Create the business plan. Use constructive criticism of my business plan from the instructor
and my peers to find ways to improve my plan.
Strategies and Tactics
View http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html
Read McClung, S., Eveland, V., Sweeney, D., & James, J. D. (2012). Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands. Journal Of Promotion Management, 18(2), 169-188. doi:10.1080/10496491.2012.668429
Read http://www.forbes.com/sites/jasonbelzer/2014/02/05/sports-industry-101-breaking-into-the-business-of-sports/#227220245491
http://sourcemygarment.com/wp-content/uploads/2014/08/iStock_000015426043XSmall-business-plan.jpg
FINAL PROJECT: BUSINESS PLAN Mastery Journey Goals
Present my Final Project: Complete my written business plan. Present the plan to my peers and the instructor. Graduate with my Master of Science Sports Management
Degree.
Strategies and Tactics
Finish strong.
Read Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.
View http://www.forbes.com/sites/jasonbelzer/2013/06/24/the-worlds-most-valuable-sports-agencies-2/#576c5779617d
WILDCAT ARENA, EL DORADO, AR
Gym Photo by Jay Buroff
Logo by Cassio Holly of CDC Media Graphics
INDUSTRY LEADERSJason Belzer - (Game Inc.) P.O. Box 167, Tennent, NJ 07763 t: 732-322-5145 f: 732-536-0120 Lindedin.com/in/jasonbelzer - Twitter @JasonBelzer
David Cole & DJ Roller (NextVR-Inc.) 345 3rd Street, Laguna Beach, CA 92651 –t: 949-494-4321 Twitter: @nextvr
Magic Johnson – (Magic Johnson Enterprises)Twitter@MagicJEnt, Info@ MagicJEnt.com t: 310-247-2033
Scott Boras – Boras Corporation, 18 Corporate Plaza Drive, Newport Beach, CA 92660 t: 949-760-0188 Twitter: @borascorp [email protected]
Michael Ovitz– Creative Artists Agency, 401 Commerce Street, Penthouse, Nashville, TN 37219 –t: 615-383-8787 f: 615-383-4937Twitter @MCLAcareers @caaspeakers
Scott Bates –( HoopPlayUsa) P.O. Box 6392, Hot Springs, AR 71902 t: 501-767-8000, Twitter: @HoopPlay
David Graff – (Agile Sports Technologies) HUDL . 151 Nth 8th St., Suite #250, Lincoln, NE 68508 – t: 402-817-0060
I WILL FOLLOW THESE INNOVATIVE COMPANIES: AND THIS HERO
HoopPlayUSA, Inc. NextVR, INC. www.nextvr.com Agile Sports Technologies Magic Johnson Enterprises Game Inc. Jordan Brand
Relativity Sports Wasserman Excel Sports Management ESPN National Football League National Basketball Association
NFL POTENTIAL
GETTING INVOLVED National Sports Marketing Network (NSMN)
https://sportsmarketingnetwork.com/images/logos/nsmn-withtag/nsmnlogo-withtag-header-20101109.png
FULL SAIL ORGANIZATIONS AND CLUBS
VETERANS CLUB
ENTERTAINMENT NETWORKING SOCIETY
http://www.npc.edu/sites/files/shared/Group.jpg
THE IDEAL MENTOR
Chosen according to my needs and inclinations.
The ideal mentor has mastered and internalized his or her craft.
The ideal mentor’s dimensional mind is automatic.
The ideal mentor can identify the emotional pitfalls.
Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger, but have a certain area of expertise. It is a learning and development partnership between someone with vast experience and someone who wants to learn.
https://en.wikipedia.org/wiki/Mentorshiphttp://www.nwlink.com/~donclark/leader/mentor/mentor.jpghttp://www.ambition-in-motion.com/wp-content/uploads/2014/10/mentor2.jpg
MASTERY JOURNAL SUMMARY
PASS ALL CLASSES WITH A’S.
INTERNALIZE ALL NEW INFORMATION AND SKILLS.
GRADUATE ENTERTAINMENT BUSINESS MASTER OF SCIENCE SPORTS MANAGEMENT.
INCORPORATE NEW SKILLS AND ATTITUDE INTO ALL ASPECTS OF MY LIFE AND BUSINESS.
CONTINUE THIS NEW LEVEL OF MASTERY TRAINING FOR LIFE.
REFERENCESBatesole, B. (December 24, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html
Batesoul, B., Seeley, J. (January 8, 2014). Retrieved February 28, 2916 from http://www.lynda.com/Content-Marketing-tutorials/Marketing-Tips/151545-2.html
Batesoul, B. (December 24, 2016). Retrieved February 28, 2016 from http://www.lynda.com/Analytics-tutorials/digital-marketing-landscape/188429/367616-4.html
Beenen, G., & Barbuto, J. E. (2014). Let's Make a Deal: A Dynamic Exercise for Practicing Negotiation Skills. Journal Of Education For Business, 89(3), 149-155. doi:10.1080/08832323.2013.794121
Belzer, J. (June 24, 2013). Retrieved February 28, 2016 from https://pbs.twimg.com/profile_images/634840536835166209/4euOykEU.jpg
Belzer, J. (June 24, 2013). Retrieved February 28, 2016 from http://www.forbes.com/sites/jasonbelzer/2013/06/24/the-worlds-most-valuable-sports-agencies-2/#576c5779617d
Belzer, J. (February 5, 2014). Retrieved February 28, 2016 from http://www.forbes.com/sites/jasonbelzer/2014/02/05/sports-industry-101-breaking-into-the-business-of-sports/#227220245491
REFERENCESBoyd, D. (February 10, 2015)http://www.lynda.com/Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html
Bridges, H. (September 23, 2014). Retrieved February 28, 2016 from https://www.youtube.com/watch?v=W8kXyUZVczM
Chapman, C. (January 13, 2014). Retrieved February 28, 2106 from http://www.lynda.com/Business-Skills-tutorials/Business-Storytelling-CC-Chapman/148760-2.html
Davilla, E. (May 26, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html
Dewett, T. (August 21, 2103). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Motivating- team-members/126132/160116-4.html
Edelman, M. (January 6, 2016). Retrieved February 28, 2016 from http://www.forbes.com/sites/marcedelman/2015/01/06/top-5-sports-law-stories-for-2015/#6e1421c569b4.
ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports. (2011). Journal of Sport Management, 25(5), 508-509.
Figliuolo, M. (July 16, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Developing-Your-Leadership-Philosophy/160362-2.html
REFERENCESFigliuolo, M. (August 14, 2014). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Empowering-people/167028/185699-4.html
Figliuolo, M. (September 17, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Strategic-Negotiation/376381-2.html
Fleming, J. Z. (2012). Entertainment, Arts and Sports Law. Florida Bar Journal, 86(6), 18-19.
Goldman, M. M. (2011). Post-Crisis Sports Marketing Business Model Shifts. Managing Global Transitions: International Research Journal, 9(2), 171-184.
Green, L. (May 20, 2015). Retrieved February 28, 2016 from https://www.nfhs.org/articles/top-ten-sports-law-issues-impacting-school-athletics-programs/
Greene, R. (2012). Mastery, Vital Penguin.
John C. Maxwell’s book Developing the Leader Within You
Kennedy, A. (June 23, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Premiere-Pro-tutorials/Premiere-Pro-CC-Essential-Training-2015/371692-2.html
REFERENCESKwateng, D. (March 39, 2012). Retrieved February 28, 2016 from http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/03/Magic-Johnson-620x480.jpg
Lapiano, D. (n.d.). Retrieved February 28, 2016 from http://www.sportsmanagementresources.com/library/operating-principles-for-athletics-organizations
McClung, S., Eveland, V., Sweeney, D., & James, J. D. (2012). Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands. Journal Of Promotion Management, 18(2), 169-188. doi:10.1080/10496491.2012.668429.
Mentorship (2016). Retrieved February 28, 2016 from https://en.wikipedia.org/wiki/Mentorship
Ovitz, M. (September 18, 2015). Retrieved February 28, 2016 from http://www.michaelovitz.com/img/michael_ovitz.jpg
Purcell, L. K. (2012). Evaluation and management of children and adolescents with sports-related concussion. Paediatrics & Child Health (1205-7088), 17(1), 31-32.
Peachey, J. W., Zhou, Y., Damon, Z. J., & Burton, L. J. (2015). Forty Years of Leadership Research in Sport Management: A Review, Synthesis, and Conceptual Framework. Journal Of Sport Management, 29(5), 570-587. doi:10.1123/jsm.2014-0126
Reese, J. D. (2013). Sports Finance and Management: Real Estate, Entertainment, and the Remaking of the Business (1st Ed.). Journal Of Sport Management, 27(1), 84-85.
REFERENCESRoller, D. (2009) Retrieved February 28, 2016 from https://www.linkedin.com/in/dj-roller-00b39125
Sannibel, Michael (August 24, 2009). Retrieved February 28, 2016 from http://www.entrepreneur.com/article/203168
Stice, J., Stice, K. (July 23, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Budgeting-Small-Business/383051-2.html
Stice, K., Stice, J. (April 6, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Using-Time-Value-Money-Make-Financial-Decisions/188212-2.html
Stice, K., Stice, J. (September 8, 2015). Retrieved February 28, 2016 from http://www.lynda.com/Business-Accounting-tutorials/Understanding-capital-budgeting/368916/432913-4.html
Sutton, E. (January 15, 2016). Retrieved February 28, 2016 from http://www.lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html
Ukman, L. (June 29, 2012). Retrieved February 28, 2016 from http://www.sponsorship.com/about-ieg/sponsorship-blogs/lesa-ukman/june-2012/11-basics-of-successful-sponsorship-sales.aspx
Voelker, T. E., & Krismann, C. (2012). Encyclopedia of Sports Management and Marketing. Reference & User Services Quarterly, 51(3), 293.
REFERENCESYoung Do, K., Magnusen, M., & Yukyoum, K. (2012). Revisiting Sport Brand Personality: Scale Development and Validation. Journal Of Multidisciplinary Research (1947-2900), 4(3), 65-80.
Vrontikis, Petrula. (May 31, 2013). Retrieved February 28, 2016 from http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html
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