Matthew AlgieGrowing the Territory

London’s West End

Trendy and Discerning

London's main entertainment and shopping district. Attraction for tourists and shoppers. Expensive residential areas with average property price

£894,000 and large average outlay Containing many of London's major tourist attractions,

businesses, headquarters and the commercial West End theatres.

Fashionable District International centre in the London UK’s Entertainment centre with the largest shopping

district in Europe, the home of the UK theatre and film industry as well as numerous up-scale bars, restaurants, hotels and nightclubs.

Heart of Entertainment

London’s Independent Coffee HousesRich and Concentrated Market

London’s coffee house has become a popular place to relax, study and debate ideas, experiencing growing popularity.

London tastes are more refined and differentiating than anywhere else in the UK

Matthew Algie best on earth!

SWOT Analysis

STRENGTHS

Industry Growth of Fair trade coffee—the fastest growing sector of the UK coffee market

Coffee shops sold 385 tonnes of fair trade coffee with 67% annual increase

15% of the UK coffee market sells Matthew Algie

Product freshness unsurpassed—unique model of Roast-After-Sale

WEAKNESSES

Weak West London Sales—uncomparable growth to other UK territories

Real coffee drinker target market is small

SWOT Analysis (continued)

OPPORTUNITIES

Strengthen value of fresher, better tasting coffee

Growing Target Market association to quality through education, marketing strategies

Building Coffee Culture similar to US

Strong growth potential though identification of quality

Hands-on assistance can attach the value

THREATS

Growth of Fair trade values create increase in competition aimed at gaining market share

Ignored accounts lose interest—easily won over by the competitor

Attention, Attention!Characteristics of Good Attention to the Accounts

Regular Visits Phone Calls Personalized Attention Barrister Trainings Product Education—instilling Brand Identification Interaction with Account’s Customers Unique Promotions

Finding New OpportunitesCoffee Shops for Sale in West

London

Discovery to stay abreast of the shops set to enter the market

Product DifferentiationFreshness is Everything!

Freshest Coffee on Earth

What is Fresh Coffee?Why is Fresh important?Will your Customers notice the difference?What is the impact Fresh Coffee will have on your business?

Educate prospects and accounts on the advantages

Keeping your eye on Fair trade!!!

Matthew Algie is one of the very few UK brands with an eye on its Fair trade Roots...So why not take it to the next level?

The American Industry Success Coffee culture is unsurpassed with world’s largest

coffee drinking population Coffee drinking has evolved—to become

Fair trade centric

Introducing the Unique Matthew Algie Gourmet Experience

Building connoisseur loyalty Bringing Fair trade to light

Differentiating Matthew Algie from the rest

Leveraging a Successful US Strategy—yet unheard of in the UK

What is Artisan Reserve?

Artisan Reserve coffee is a selection of limited edition coffees offering you the most unique, exceptional character offered. Beans that are picked at the peak of season. These rare finds are specific to their vintage and are only available for a limited time.

Artisan Reserves are Premium Estate coffees that originate solely from a single farm rather than gathered from multiple farms in the region.

With utmost care and expertise Matthew Algie can bring these very precious selections from the earth to customer cup –

from cultivation, to harvest, processing, shipping, roasting, blending and presentation...

the birth of consumer perception of exceptional coffee.

Featured on

The goal at the Coffee Review is to entertain and educate coffee drinkers, food service professionals, and the coffee trade with a credible and easy-to-use coffee guide based on objective, blind reviews from some of the most experienced individuals in the specialty coffee industry. It is important to understand that evaluating and enjoying coffees are very different than evaluating and enjoying wines, beers, or cigars.

Interpreting Reviews include ratings and reviews and why one should not simply shop by the numbers.

Coffee drinkers attach value to the ratings and to the stories of each small lot Artisan farmer.

Tasting the Sublime in Gourmet Coffee!

The benchmark to which the entire coffee industry aspires to attain!

The concept is simple: conduct blind, expert cuppings and report the findings in the form of 100-point reviews, much like those that exist in the wine industry. Coffee Review is the coffee industry's most highly revered guideline and indicator of the world's largest and most respected coffee buying guide.

Consumer connection of Fair trade

with Quality

World’s Highest Rated Coffees

Blind Assessment: Very sweet-toned aroma: pungent, cocoaish, a hint of flowers. In the cup rich, complexly expressed acidity, syrupy mouthfeel. Deep floral tones are supported by a crisp, lemony baker's chocolate. Long, flavor-saturated finish.

Notes: Certified organically grown by Mauricio Diez de Medina at an elevation over 8000 feet above sea level, making it perhaps the highest grown coffee in the world. This particular lot consists entirely of peaberries, a kind of bean that results when the coffee fruit develops only a single, oval bean rather than the usual pair of flat-sided beans. Peaberries produce a somewhat different (often better) cup than normal beans from the same crop, from which they may or may not be separated during grading. Olympia Coffee Roasting is a small-batch wholesale and one-location-retail roasting company with a youthful, no-nonsense style and a commitment to high quality organic coffees. Visit www.olympiacoffeeroasting.com or call 360-753-0066 for more information.

Who Should Drink It: Balanced, complete, big-bodied, subtly exotic. Collectors of coffee experiences may be interested in consuming what is possibly the world's highest grown coffee.

Matthew Algie Coffee Roasting Glasgow, ScotlandBolvia Mauricio Diez Medina PeaberryRoast: Medium Review Date: June 2010 Origin: La Paz Department, Bolivia Price: £17.10/12 oz. 

Down to the CoffeeThere’s coffee and there is COFFEE!

Forming the Culture

Market strategy to set you apart from the rest

Distinguishing attributes to add value to your coffee and to your customer’s experience

Promotion of country and farmer reputation 3rd Party 100-point Rating System that differentiates Promoting the sensory experience of coffee drinking

Unique to BritainFlavour profiling like the finest wine & coffees rated as World’s finest

Coffee taken to a New LevelDefining coffees for their distinctive attributes

Borrowing from the terminology of wine Matthew Algie coffees are defined by cupping to capture the essence of the Premium Coffee Experience

Defining Characteristics:

Aroma Flavour Body Character

Promotions dressed to Impress

Reinventing the total coffee experience – held at a store near you

Coffee Cupping EventsExotic Coffee Pairing Events

combine the pleasure and fine nuances of coffee with its matching chocolate or dessert for a fun, delicious and unique gourmet-experience for guests.

Similar to a fine wine tasting, discover exceptional specialty coffee paired with artisan delicacies from around the world. Producing a much loved gastronomical treat. Clients and guests will remember these distinctive events, as they grow loyalty and ultimately Matthew Algie’s sales and business clientele.

Experience the emergence of new flavour

New VenuesThe coffee experience carried to the place it fits snugly

The new Coffee Frontier

Where no other Coffee Company’s gone before...

The Freshest Coffee on Earth

The Best Coffee has gotten even better!