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MAX Out Website Leads with PostcardMania

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Your website should be a lead generating machine, and this session teaches you all the fundamentals you need to maximize lead generation from your site and minimize lost and wasted leads. PostcardMania's Joy Gendusa joins us for another powerful Small Business Marketing 101 webcast. Plus, attendees will come away with a few lesser-known tricks to improve conversion even more! Attend this session to learn: - The importance of your website in your overall marketing strategy - 8 things every GREAT website MUST include - 6 vital things that your website development team MUST be able to do - Website critiques — by Joy!

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Page 1: MAX Out Website Leads with PostcardMania
Page 2: MAX Out Website Leads with PostcardMania

Lora Ullerich

Digital Media Specialist

[email protected]

Session Framework

Joy Gendusa

Founder & CEO

PostcardMania

www.postcardmania.com

Page 3: MAX Out Website Leads with PostcardMania

Then and Now

Cole Directory

• Published in 1947

• “Blue Book”

• Crisscross directory of addresses

and phone numbers

Invaluable information for:

• Telemarketers

• Debt collectors

• Law enforcement

Today, web-based lead generation for business

Page 5: MAX Out Website Leads with PostcardMania

Features:

• Webcasts

• Playbook download

• Articles

• Buddy’s Blog

• Resources

Page 6: MAX Out Website Leads with PostcardMania

Features:

• Webcasts

• Playbook download

• Articles

• Buddy’s Blog

• Resources

Page 7: MAX Out Website Leads with PostcardMania

WHO AM I?

Page 8: MAX Out Website Leads with PostcardMania

1998: JOY & A FEW STAFF NOW: 200+ EMPLOYEES

BACK IN THE DAY

EVOLUTION OF POSTCARDMANIA

Page 9: MAX Out Website Leads with PostcardMania

1998 NOW

DIRECT MAIL PROMO

EVOLUTION OF POSTCARDMANIA

Page 10: MAX Out Website Leads with PostcardMania

Importance of a good

website.

Prospects

Prospects

Who Become

Customers

Prospects

Who

Leave

Without

Buying

95% of interested prospects will

visit your website before

contacting you.

LEAD FOLLOW-UP

Page 11: MAX Out Website Leads with PostcardMania

Importance of IMMEDIATE follow-up.

LEAD FOLLOW-UP

Page 12: MAX Out Website Leads with PostcardMania

Good Website:

Interest and trust in you instantly increases.

WEBSITE IMPORTANCE

Page 13: MAX Out Website Leads with PostcardMania

Bad Website:

Interest and trust in you instantly decreases.

WEBSITE IMPORTANCE

Page 14: MAX Out Website Leads with PostcardMania

What feeling does your website give

visitors?

Spa - Relaxing

WEBSITE IMPORTANCE

Page 15: MAX Out Website Leads with PostcardMania

What feeling does your website give

visitors?

Dental - Fun,

kid-friendly,

eases anxiety

WEBSITE MOOD

Page 16: MAX Out Website Leads with PostcardMania

What feeling does your website give

visitors?

Lawyer – Trust, credibility,

professionalism

WEBSITE MOOD

Page 17: MAX Out Website Leads with PostcardMania

8 Things

Every GREAT Website MUST Include

GREAT WEBSITE DESIGN

Page 18: MAX Out Website Leads with PostcardMania

1. Are the colors and graphics inviting

and

make the visitor want to stay and read

more?

GREAT WEBSITE DESIGN

Page 19: MAX Out Website Leads with PostcardMania

2. Is there a way to capture the

visitor’s identity?

GREAT WEBSITE DESIGN

Page 20: MAX Out Website Leads with PostcardMania

3. Is there contact info on every

page?

GREAT WEBSITE DESIGN

Page 21: MAX Out Website Leads with PostcardMania

4. Are there pictures of

your product or service?

GREAT WEBSITE DESIGN

Page 22: MAX Out Website Leads with PostcardMania

5. An about us page,

pictures of the staff and

owner.

GREAT WEBSITE DESIGN

Page 23: MAX Out Website Leads with PostcardMania

6. Ratings, reviews,

testimonials.

GREAT WEBSITE DESIGN

Page 24: MAX Out Website Leads with PostcardMania

7. Video content is

a must.

GREAT WEBSITE DESIGN

Page 25: MAX Out Website Leads with PostcardMania

8. Blogging keeps visitors

coming back and helps increase

search engine rankings.

GREAT WEBSITE DESIGN

Page 26: MAX Out Website Leads with PostcardMania

Companies that increase blogging from 3-5 times a month to 6-8 times a month almost double their

leads.

Companies with over 200 blog articles generate more than 5 times the leads than those with 10 or

fewer.

The average company will see a 45% growth in traffic when increasing total number of blog articles

from 11-20 to 21-50 articles.

www.blog.hubspot.com/blog/tabid/6307/bid/33742/12-revealing-charts-to-help-you-benchmark-your-business-blogging-performance-new-data.aspx

BLOGGING STATISTICS

Page 27: MAX Out Website Leads with PostcardMania

Split-Test New Ideas

35% Abandon Rate 27% Abandon Rate

GREAT WEBSITE DESIGN

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Split-Test New Ideas

0.27% Conversion Rate 1.08% Conversion Rate

400%INCREASE

GREAT WEBSITE DESIGN

Page 29: MAX Out Website Leads with PostcardMania

6 Vital Hats of a Website

Development Company

GREAT WEBSITE DESIGN

Page 30: MAX Out Website Leads with PostcardMania

1. Design and aesthetic

aspect

• Appropriate colors

• Professional, ideally non-stock photos

• Familiarity, Logo

6 WEB DEVELOPER HATS

Page 31: MAX Out Website Leads with PostcardMania

2. Marketing Aspect

• Turning visitors into leads

• Building Trust

• Benefits vs Features

6 WEB DEVELOPER HATS

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3. SEO

(Search Engine Optimization)

• Optimized Page Titles

• Site Organized Properly

• Ensure text is readable by search

engines

6 WEB DEVELOPER HATS

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4. Copywriting Aspect

• Optimized for SEO

• Proofread, no Errors

• Conversational

• Benefits vs. Featuresc

6 WEB DEVELOPER HATS

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5. Programming Aspect

• Tidy code

• Quick Load Time

• Cross Browser Tested

6 WEB DEVELOPER HATS

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6. Tracking your site aspect

• What pages are visited the most?

• Which pages cause most visitors to leave

the site?

• Which pages do visitors spend the most

time on?

6 WEB DEVELOPER HATS

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Contact info on home page

Images that relate to their service

Form on home page to collect visitors’ contact info

GREAT WEBSITE EXAMPLES

Page 37: MAX Out Website Leads with PostcardMania

Images that relate to their service

E-newsletter sign-up on home page

Links to video tour and advice blog

GREAT WEBSITE EXAMPLES

Page 38: MAX Out Website Leads with PostcardMania

Colors and graphics are not inviting and

do not make the visitor want to stay and

read more

Can’t immediately tell what they do or

sell

No way capture the visitors identity

BAD WEBSITE EXAMPLES

Page 39: MAX Out Website Leads with PostcardMania

No easily visible contact

information

No images of products or services

No fill-in forms

Colors are unappealing

BAD WEBSITE EXAMPLES

Page 40: MAX Out Website Leads with PostcardMania

Poorly programmed

No fill-out forms

Colors are unappealing

BAD WEBSITE EXAMPLES

Page 41: MAX Out Website Leads with PostcardMania

Don't Make

Me Think

A common sense approach to web

usability

-Steve Krug

RECOMMENDED READING

Page 42: MAX Out Website Leads with PostcardMania

Web Design

for ROI

Turning browsers into buyers and

prospects into leads

-Lance Loveday

-Sandra Hiehaus

RECOMMENDED READING

Page 43: MAX Out Website Leads with PostcardMania
Page 44: MAX Out Website Leads with PostcardMania

Template Sites

Start at $495 + $49/month

Custom Sites

Start at $1295

POSTCARDMANIA WEB DEVELOPMENT

Page 45: MAX Out Website Leads with PostcardMania

© 2012 PostCardMania, Inc. All Rights Reserved.

Quoted material by L. Ron Hubbard: © 1951,1958, 1961, 1965, 1967, 1974, 1975, 1977, 1979, 1984, 1990, 1991, 2001, 2007 L. Ron Hubbard Library. Grateful acknowledgment is made to L. Ron

Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard. IA # 12051802

Page 46: MAX Out Website Leads with PostcardMania