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An exploration of location-based/geosocial media platforms and options, and stories about how they are being used by colleges.
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Tim NekritzDirector of Web Communication
SUNY Oswego
Mobile services tied to your smartphone that allow you to interact with your physical environment and other users.
The fastest-evolving area of social media.*
* So fast, the version on the flash drive is rather outdated now
Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
-- Tim Jones, North Carolina State University
Fast-growing yet fragmented market. Increased adoption among consumers. Potential value-added for higher ed.
Basic geosocial platforms Foursquare Gowalla SCVNGR Facebook Places Whrrl Loopt/Loopt StarAdvanced/augmented reality YelpAugmented reality aggregation Layar
UsefulnessUsabilityUser interactivitySharabilitySustainabilityBONUS: Critical mass
Biggest community Gaming aspect (mayor, badges) Specials available Interactivity of tips Easy creation *College partnership program
Can be slow, buggy (I’m not at Tractor Supply)
Spammy sharability backlash The points don’t matter
* In fairness, some of these are common to many geosocial applications
[They did … within hours]
Easy startup Sharability, including photos Trip/tour creation Passport function
Low user base Navigation issues Poor data hygiene
Good news, bad news
Good news: Lots of clicks
Bad news: Not much interaction
Navigability/engagement lacking
Traveling Gowalla show?
Easy creation of … everything Tips/clues/scavenger hunt Points system Multifaceted possibilities Can incorporate multimedia
Still low user base Gaming data loss Data hygiene/duplicates
21 tasks Meet folks, see offices, get facts Randomized (preferably) Google Maps based Set up quickly (could have done more) Paid for contract (for expedience) Not yet made sustainable
Can add photos Societies: matching
interests Fun facts Variable location
settings Saved ideas Great interface
Low user base
OK, seriously, this is a pretty good but almost completely unused app
Celebrating 125th anniversary Real-time feed of photos/comments Had to heavily promote/do events for
signup due to low user base
We took our cues about the success of the project from the audience reactions during the live slide show. There was lots of laughter and enthusiasm.
-- Mischelle Diaz, St. Edward’s University
Why two apps?
Loopt Star: Can add actual digital
rewards Cool satellite
view/pins interface
Loopt: Events: Searches for
happenings around you
Clunky interfaces You could probably
fit all users in a phone booth
Did I mention there were two separate apps?
Incentivized attending Commencement Week activities
Reward: MP3 of fight songs, college performers
Goal of sustainable platform
http://blog.loopt.com/tag/stanford/
Huge Facebook user base Appeals to casuals (not another app) Reasonable functionality Anyone can create venues
Anyone can create venue Many users = many duplicates Poor data hygiene No value-added Facebook hates your brand
The University of Kentucky seems to like it
Monocle = augmented reality Reviews/ratings Sharability Interactivity
Limited monocle availability Phonebook-oriented Lack of mobile functionality Underadopted
Pros: App store within an app Brings together Twitter, Gowalla, more Links time, space
Cons: Ever-changing user interface Poor usability Limited user base
App store within an application
Pros: Rich experience Not limited by platform Build own user base (marketability)
Cons: Cost Complexity Updating?
Chancellor’s interactive tour WolfWalk NC State on Campus
NC State Chancellor’s Statewide Tour
WolfWalk: NC State Historic Tour
Integrates sources including Facebook Places, Foursquare, Gowalla
Share videos, photos, comments Rewards/promotions to users Greater connectivity
It also aggregates friends lists from the idea that it’smore important to find and connect with your friends than it is to know what service they use to check in.
-- Tim Jones, NC State
Increased location-based marketing via Email Tips “People like you …”
Be present Know if your users are present Goals, then tools (#stamats09) Students can be your social media secret
weapons … get them involved Moves pretty fast
Contacts:[email protected]://www.twitter.com/TimNekritzhttp://insidetimshead.wordpress.com