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“A CASE STUDY ON RETAINING THE BEST TALENTS IN MURUGAPPA GROUP OF COMPANIES CHENNAI” PROJECT REPORT (A Report submitted in Partial Fulfillment of the requirements for the degree of Master of Business Administration in Pondicherry University) Submitted by ANIL KUMAR KHADKA ENROLLMENT NO: 0212390591 MBA Human Resource Management (Course Code 039) DIRECTORATE OF DISTANCE EDUCATION

Mba hr & finance project may 2014

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Every organization needs inventory for smooth running of its activities. It serves as a link between production and distribution processes. The investment in inventories constitutes the most significant part of current assets/working capital in most of the undertakings. Thus, it is very essential to have proper control and management of inventories. The purpose of inventory management is to ensure availability of materials in sufficient quantity as and when required and also to minimize investment in inventories. Raw materials, goods in process and finished goods all represent various forms of inventory. Each type represents money tied up until the inventory leaves the company as purchased products. Because of the large size of the inventories maintained by firms, a considerable amount of funds is required to be committed to them. It is therefore absolutely imperative to manage inventories efficiently and effectively in order to avoid unnecessary investments. A firm neglecting the management of inventories will be jeopardizing its long run profitability and may fail ultimately. The reduction in excessive inventories carries a favorable impact on the company’s profitability. The study starts with an introduction to inventory management, Company’s profile, Achievements and also the need for study, review of literature and objectives are set out for the study. Research methodology, Data analysis & Interpretation, Findings and Suggestions of the study follow. One of the main areas of the project is the analysis part, where the data are analyzed & interpreted, to find out how the inventories were managed. Some of the tools used in inventory are regarding to:  Economic Order Quantity  Safety Stock  FSN Analysis  Trend Analysis and  Inventory Turnover Ratio.

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A CASE STUDY ON RETAINING THE BEST TALENTS IN MURUGAPPA GROUP OF COMPANIES CHENNAI

PROJECT REPORT

(A Report submitted in Partial Fulfillment of the requirements for the degree of Master of Business Administration in Pondicherry University)

Submitted by

ANIL KUMAR KHADKA

ENROLLMENT NO: 0212390591

MBA Human Resource Management

(Course Code 039)

DIRECTORATE OF DISTANCE EDUCATION

PONDICHERRY UNIVERSITY

PONDICHERRY 605 014

May 2014

CERTIFICATE OF THE GUIDE

This is to certify that the Project Work titled A CASE STUDY ON RETAINING THE BEST TALENTS IN MURUGAPPA GROUP OF COMPANIES CHENNAI is a bonafide work of ANIL KUMAR KHADKA, Enroll No: 0212390591 carried out in partial fulfillment for the award of degree of MBA Human Resource Management of Pondicherry University under my guidance. This Project work is original and not submitted earlier for the award of any degree/diploma or associate ship of any other University/Institution.

Place: Chennai Signature of the guide

Date: Prof. R. SELVAPARY M.A., M.Phil Department of Economics (Visiting Faculty)

PULC Twinning Programme

Loyola College. Chennai 600 034

STUDENTSS DECLARATION

I, ANIL KUMAR KHADKA hereby declare that the Project Work titled A CASE STUDY ON RETAINING THE BEST TALENTS IN MURUGAPPA GROUP OF COMPANIES CHENNAI is the original work done by me and submitted to the Pondicherry University in partial fulfillment of requirements for the award of Master of Business Administration in Human Resource Management is a record of original work done by me under the Supervision of

Prof.R. SELVAPARY M.A., M.Phil.

Enroll No: 0212390591 Signature of the Student

Date :

ACKNOWLEDGEMENT

I would like to thank the Co- ordinator, Pondicherry University and Loyola College Twinning Programme for providing all the encouragement and valuable inputs to do the project work by organizing seminars. I wish to convey my heartfelt thanks to Prof. R. SELVA PARY. M.A., M.Phil., Dept. of Economics Loyola College, Ch-34, Visiting faculty Human Resource Management, Pondicherry University- Loyola Twinning program for giving me all the valuable guidance to improvise the project.

I would like to thank MURUGAPPA GROUP OF COMPANIES for providing me an opportunity to work with them and giving necessary guidance in completing the project to the best of my abilities. I am obliged to Mr.PARTHASARATHY, Senior HR Manager and Mr.MURALI GIRI, Senior Admin Manager - IT - Projects, Murugappa Group of Companies, Chennai who provided me the essential information and extended his best support.

I would like to extend special gratitude to Mr. PARTHASARATHY, Senior HR Manager and Mr.MURALI GIRI Senior Admin Manager IT - Projects, Murugappa Group of Companies, for being my company guide and providing me an insight into various issues pertaining to cases mentioned in the report. This is his sincere support and consistent guidance that led to the completion of the project. Finally it is my foremost duty to express my gratitude to my parents, sister and friends for their moral support and encouragement without which would have not be a complete one.

(ANIL KUMAR KHADKA)

EXECUTIVE AND SUMMERY

Every organization needs inventory for smooth running of its activities. It serves as a link between production and distribution processes. The investment in inventories constitutes the most significant part of current assets/working capital in most of the undertakings. Thus, it is very essential to have proper control and management of inventories. The purpose of inventory management is to ensure availability of materials in sufficient quantity as and when required and also to minimize investment in inventories. Raw materials, goods in process and finished goods all represent various forms of inventory. Each type represents money tied up until the inventory leaves the company as purchased products. Because of the large size of the inventories maintained by firms, a considerable amount of funds is required to be committed to them.

It is therefore absolutely imperative to manage inventories efficiently and effectively in order to avoid unnecessary investments. A firm neglecting the management of inventories will be jeopardizing its long run profitability and may fail ultimately. The reduction in excessive inventories carries a favorable impact on the companys profitability.

The study starts with an introduction to inventory management, Companys profile, Achievements and also the need for study, review of literature and objectives are set out for the study. Research methodology, Data analysis & Interpretation, Findings and Suggestions of the study follow.

One of the main areas of the project is the analysis part, where the data are analyzed & interpreted, to find out how the inventories were managed. Some of the tools used in inventory are regarding to:

Economic Order Quantity

Safety Stock

FSN Analysis

Trend Analysis and

Inventory Turnover Ratio.

TABLE OF CONTENTS

CHAPTER NO

TITLE

PAGE NO

1

INTRODUCTION

1.1 Objective of the Study

1.2 Need for the Study

1.3 Scope of the Study

1.4 Limitation of the Study

1.5 Research Methodology

2

4

4

6

6

7

2

COMPANY PROFILE

11

3

REVIEW OF LITERATURE

37

4

DATA ANALYSIS AND INTERPRETATION

43

5

FINDINGS, SUGGESTION,CONCLUSIONS

74

BIBLIOGRAPHY

82

QUESTIONNAIRE

84

LIST OF TABLES

Table No

Topics

Page No

4.1

GENDER

44

4.2

AGE

45

4.3

DESIGNATION

46

4.4

EDUCATIONAL QUALIFICATION

47

4.5

experience

48

4.6

MaRITAL STATUS

49

4.7

INCOME

50

4.8

RECRUITMENTS

51

4.9

JOB SECURITY

52

4.10

DIRECT BENEFITS

53

4.11

INDIRECT BENEFITS

54

4.12

PEFORMANCE APPRAISAL

55

4.13

TRAINING PROGRAM

56

4.14

LEARNING AND DEVELOPMENT

57

4.15

communication

58

4.16

RESPONSIBILTY

59

4.17

TALENT RETENTION WORK SHOP

61

4.18

FEEDBACK MECHANISM

62

4.19

JOB SATISFICATION

63

4.20

EMPLOYEES PERFormance after implementing retention management concept

65

List of figures

cHART

Topics

Page No

4.1

GENDER

44

4.2

AGE

45

4.3

DESIGNATION

46

4.4

EDUCATIONAL QUALIFICATION

47

4.5

experience

48

4.6

MaRITAL STATUS

49

4.7

INCOME

50

4.8

RECRUITMENTS

51

4.9

JOB SECURITY

52

4.10

DIRECT BENEFITS

53

4.11

INDIRECT BENEFITS

54

4.12

WORKING ENVIORNMENT

55

4.13

TRAINING PROGRAM

56

4.14

LEARNING AND DEVELOPMENT

57

4.15

communication

58

4.16

RESPONSIBILTY

59

4.17

TALENT RETENTION WORK SHOP

61

4.18

FEEDBACK MECHANISM

62

4.19

JOB SATISFICATION

63

4.20

EMPLOYEES PERFormance after implementing retention management concept

65

Chapter 1: Introduction

Introduction

Human Resource Development is concerned with people, dimensions of the organization. The organization objectives can be best achieved by acquiring human resources, develop them, cast them for our need &motivate them for still better performance and ensure that they continue to

Maintain their involvement, commitment, loyalty to the organizational. The Human Resource Development basically consists of three Cs i.e. competencies, commitment and culture

Companies that engage in Retention Management (Human Capital Management) are strategic and deliberate in how they source, attract, select, train, develop, retain, promote, and move employees through the organization.

Research done on the value of such systems implemented within companies consistently uncovers benefits in these critical economic areas: revenue, customer satisfaction, quality, productivity, cost, cycle time, and market capitalization. . The term Retention Management means different things to different organizations. To some it is about the management of high-worth individuals or "the talented" whilst to others it is about how talent is managed generally - i.e. on the assumption that all people have talent which should be identified and liberated.

From a Retention Management standpoint, employee evaluations concern two major areas of measurement: performance and potential. Current employee performance within a specific job has always been a standard evaluation measurement tool of the profitability of an employee.

However, Retention Management also seeks to focus on an employees potential, meaning an employees future performance.

Retaining the best Talent

Retention refers to the ability of an organization to retain its employees. Employee retention can be represented by a simple statistic for example; a retention rate of 80% usually indicates that an organization kept 80% of its employees in a given period. However, many consider employee retention as relating to the efforts by which employers attempt to retain employees in their workforce. In this sense, retention becomes the "Strategies" rather than the outcome.

A distinction should be drawn between low performing employees and top performers, and efforts to retain employees should be targeted at valuable, contributing employees. Employee turnover is a symptom of a deeper issue that has not been resolved. These deeper issues may include low employee morale, absence of a clear career path, and lack of recognition, poor employee-manager relationships or many other issues. A lack of satisfaction and commitment to the organization can also cause an employee to withdraw and begin looking for other opportunities. Pay does not always play as large a role in inducing turnover as is typically believed.

In a business setting, the goal of employers is usually to decrease employee turnover, thereby decreasing training costs, recruitment costs and loss of talent and organisational knowledge. By implementing lessons learned from key organizational behavior concepts employers can improve retention rates and decrease the associated costs of high turnover. However, this isn't always the case. Employers can seek "positive turnover" whereby they aim to maintain only those employees who they consider to be high performers.

1.1 Objectives:-

In the current scenario of cutthroat competition, every company has to survive to satisfy its customers by providing them quality products and services. The Following objectives emerged:

Primary Objective:

To suggest and come out with various ways & means of retaining the top talents in the organization.

Secondary Objective:

To map the entire process of Retention procedure and policies involved in the said organization.

To study the accuracy and quality of work of employees by Retention Management procedure.

To suggest possible improvement in Retention Management process.

1.2 Need for the Study

The purpose of this study is to analyzed the retaining the best talents in Companies. The study aims is to improve Operational Efficiency and Productivity of the Manufacturing Company and its aims is to enabling Business Agility. It aims is to simplify and transform the company to adopt talent management practices to retain the best employees in the company.

After putting the more efforts, time and Cost to hire the best employee for the Right person for Right job. Many books have been written and exit interviews conducted as employers look for the secret to keeping their good employees satisfied.

Salary, retirement plans and vacation benefits are high on the list of why those great employees took the job, but they are not reasons enough to keep them in your employ for the long haul. Job satisfaction will increase your employee retention rate.

List of points to retain talent:

1. Create the work atmosphere that makes your employees feel that they are the asset of the company:

Dont make them feel like overhead. Allow them to feel secure in their job. Greet them by name, letting them know that you know who they are and what their contributions are to the company. Get their input about rules or changes that may need to be made. Encourage goal-setting and let them make their own choices as often as possible.

2. Make expectations and goals of the company clear:

Be sure you have job descriptions so your employees know what is required of them. If there are changes that need to be made, dont expect them to learn that by osmosis. You must communicate directly and clearly. Good employees want to please you, but they need to know what it is they need to do to make that happen.

3. Create an open and honest work environment:

Give feedback on work performed and be willing to listen, really listen, to the concerns of your employees. Chance meetings in the hall where social greetings are exchanged are good, but do not take the place of actually sitting down face-to-face and discussing any work-related concerns. Be open and listen to new ideas. Accept suggestions for problem-solving. Be available and open when your employee asks for your guidance. Keep your top talent informed about what is happening with the company - dont let rumors take over. If there are problems or set-backs, communicate this.

4. Provide opportunities to grow and learn in organization:

Provide tuition for continuing education classes. Give challenging and stimulating work. Tap into their passion and allow them to focus their time and energy on projects they can enjoy. Let them know what career development plans you may have for them and what opportunities are available for them to grow with the company.

1.3 Scope of Study

This study was done through primary research. The primary data was collected from the workers of the Murugappa Group of Companies. Primary data was collected through a sampling method from male and female employees in the company through circulation of questionnaires. Data collected was analyzed for achieving the objectives of the study.

1.4 Limitation of Study

The limitation includes:

The study was conducted for a period of 4-5 months

The study was limited to only Operations, Supply chain and logistics, Human Resource, departments of the Organization

The other main business units such as Information Technology/Administration were not considered because it was more of a centralized function operating on a larger scale for the entire group.

Rationale of the study

Today the war for talent is as big as for the Market share. Because of Liberalization and Globalization the standard of the workforce and expectations of the employees from the organization has moved away from aspiring for a job to seeking a career. In this scenario, companies look for greater talents so as the candidates look for branded companies to pursue their career. Now it becomes unavoidable for companies to attract the top talents and to retain them to have a successful market share.

1.5 Research Methodology

Research Methodology is a way to systematically solve the research problems. It may be understand as a science of studying how research is done scientifically. In it we are studying his research problems along with the logic behind them. It is necessary the researcher to know not only the research method techniques but also the methodology.

Types of Research

It is descriptive type of research. Descriptive Research survey and fact finding inquiries of different kind. The major purpose of descriptive research is descriptive the state of affairs, as it exist at present. The main control over the variable; he can only report what has to discover the even when there he cannot the variable. The methods has to researcher utilized in descriptive research are survey methods of all kind.

Data Source:-

The source of project depends on accurate data. Thats why data collecting the appropriate data, which differ considerable in context money, cost, time and other resources at the disposal researcher.

There are two types of data collection methods available

1. Primary Data Collection Method.2. Secondary Data Collection Method.

Primary Data Collection Method.

Primary data are those that are obtain by the user for fulfillment their purpose. It has Primary Data through personal visit of HR head, and HR executive. At all levels and observation methods to get more reliable information. It also collected primary data to be filled, Yes or No format questionnaire frame by the employee of Company, This data helped us to justify the statements.

Secondary Data Collection Method.

The Secondary Data is that which is already collected and stored or we can say already saved or ready data by others. I got secondary data from their journals, records, specimen of appraisal form etc. And from newspapers magazines, articles, internet etc I got basic information of Talent Management. I collect secondary data by referring some specimen of company and by referring some books and web sites of company from internet.

1.6 Hypothesis

Hypotheses are the essential assumptions which the researcher formulates about the possible causes, findings and ultimate output of the issue in under research. Under hypotheses mere assumptions or suppositions are made which are to be proved or disproved. For researcher it is a formal question that he intends to resolve. A hypotheses consist either of a suggested explanation for a phenomenon or of a reasoned proposal suggesting a possible correlation between multiple phenomenon. The assumptions be true or false are to be proved through the completion of project.

The hypotheses for this project are as follows:

Null Hypothesis1. Employee taking benefits from Retention Management System2. Employee can retain successfully for the benefit of organization3. Employees performance increased by Retention Management4. Employee turnover of organization affected by Retention Management Procedure

Alternate Hypothesis1. Employees are not able to take benefits from Retention Management System2. Employee cannot retain successfully for the benefit of organization3. Employees performance cannot increase by Retention Management.4. Retention Management is not affecting on employee turnover of organization

Chapter 2: Company Profile

2.1 History of Murugappa Group of Companies

Founded in 1900, Murugappa Group is one of India's leading business conglomerates. The Group has 28 businesses including eight listed Companies actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Cargill, Mitsui Sumitomo, Morgan Crucible and Sociedad Qumica y Minera de Chile (SQM). The Group has a wide geographical presence spanning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parrys, Chola, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

2.2 COMPANY IN INDIA

The Making of the Murugappa Group of Company

Headquartered in Chennai, the INR 225 Billion Murugappa Group is one of India's leading business conglomerates. The Group has 28 businesses including eleven listed Companies traded in NSE & BSE. Headquartered in Chennai.

Major Companies 1.Carborundum Universal Ltd., 2. Cholamandalam Investment and Finance Company Ltd., 3. Cholamandalam MS General Insurance Company Ltd., 4. Coromandel International Ltd., 5. Coromandel Engineering Company Ltd., 6. E.I.D. Parry (India) Ltd., 7. Parry Agro Industries Ltd., 8. Sabero Organics Ltd., 9.Shanthi Gears Ltd., 10.Tube Investments of India Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Crucible and Sociedad Qumica y Minera de Chile (SQM). The Group has a wide geographical presence spanning 13 states in India and 5 continents. Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parrys, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

Coromandel International Limited

Coromandel International Limited, Indias second largest Phosphatic fertiliser player, is in the business segments of Fertilisers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilisers and markets around 2.9 million tons making it a leader in its addressable markets. In its endeavor to be a complete plant nutrition solutions Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilisers. The Crop Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest manufacturer of Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra Pradesh and Karnataka.

The Company has strategic partnerships with leading companies across the globe.

The Company clocked a turnover of 8,560 Crore during FY 2012-13. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment to the environment and society. Coromandel is a part of the INR 225 Billion Murugappa Group.

E.I.D. Parry (India) Limited

E.I.D. Parry has been synonymous with dynamism since 1788. It became a part of the Murugappa Group in 1981 and its businesses now cover a wide range of products including sugar, microalgal health supplements from Parry Nutraceuticals and bio products from Bio Products Division.

E.I.D. Parry set up India's first sugar plant at Nellikuppam in 1842. The pioneering spirit has seen E.I.D. Parry setting up the first fully automated sugar plant at Pudukottai in 2000, a distillery, and more recently, zero waste integrated sugar complexes. Silkroad Sugar Private Limited is a joint venture with Cargill International where E.I.D. Parry holds 50% stake. A sugar refinery with a capacity of 600,000 MT located in a Food Processing Special Economic Zone of Parry Infrastructure Company Private Limited at Kakinada is being set up. The company is one of the few to introduce branded sugar in the retail market in India under the Parrys Pure and Parrys White Label. The company produces a variety of sugars at its four fully automated plants in Tamil Nadu and a fifth one in Pondicherry. These cater to the food, bakery, confectioneries and beverage manufacturing industries, and are also used in pharma applications.

E.I.D. Parry pioneered integrated sugar complexes that maximise the utility of sugarcane through the production of sugar and using its other components in more purposeful ways. The company also converts bagasse into electricity in its cogeneration units and processes molasses into various types of alcohol, thus completing the value chain. In addition, EID Parry has a stand-alone distillery in Sivaganga in Tamil Nadu.

The cogeneration plants at these three locations are among the first in the country to use air cooled instead of water cooled condensers to conserve water. The Pettavaithalai plant uses submerged ultra filtration with two reverse osmosis systems to save water and minimise usage of chemicals - the first of its kind in India for boiler feed water. The Pudukottai plant is amongst the first in South India to earn carbon credits and to be registered in UNFCCC under the Kyoto protocol for climate change.

However, the biggest innovation spearheaded by E.I.D. Parry has nothing to do with manufacturing or marketing of sugar but with the difference it has made to the 1, 00,000 sugarcane farmers associated with it. Parry has introduced complete IT enabled services for farmers such as Remote Sensing, Geographic Information System and Global Positioning System for mapping and monitoring sugarcane growing area. Village-wise soil nutrient analysis, detailed farm boundary mapping, integration with Cane Management System and soil maps ensure efficient cane management.

E.I.D. Parry has introduced Namadhu Parry Maiyam, a concept where a local entrepreneur (usually a sugarcane farmer) is trained to become a Namadhu Parry Maiyam operator. The company extends interest free loans to these operators for buying high end farm equipment, which can then be hired out to small farmers who are unable to afford such sophisticated equipment. This helps mechanise farm services, accelerate sugarcane harvesting and save costs as manual labour is becoming increasingly expensive.

E.I.D. Parry pioneered sugarcane research and probably runs the only private R&D centre for sugarcane and tissue culture to develop new and improved cane varieties. It has also been aggressively promoting eco-friendly pest management systems.

Today, E.I.D. Parry is one of the Top 5 sugar producers in India and is on the path to sweetening more lives around the world.

Parry Agro Industries LimitedParry Agro has tea plantation factories both in South and North-East India and between the two regions; the Company produces around 17 million kilograms of tea.

A pioneer in organic plantations, Parry Agros Iyerpadi Estate has been certified organic by IMO, JAS (Organic Laws of Japan), NOP (Organic Laws of USA) and NPOP (Organic Laws of India). The Iyerpadi factory is also ISO 22000 and is FLO (Fairtrade Labelling Organisation) Certified.

Three of Parry Agros tea factories namely Mayura, Attikunna and Carolyn are certified for ISO 9001:2000. Mayura, one of the first CTC Tea factories thus certified, is also one of the first to have micro-processor based control and monitoring systems, reflecting the forward looking approach of the Management.

Not content with just the cultivation of tea, Parry Agro has been conducting extensive research on better cropping as well as processing aspects of tea at its NABL certified R&D facility for nearly a decade. It has also pioneered research on reversal of soil degradation using earthworms. Parry Agro, in collaboration with Sambalpur University, Orissa and Institut de Recheche pour le Development (IRD), has developed Earthworm FBO Technology called Fertilisation Bio Organique (FBO) Technology to improve the soil fertility of plantation crops. This technology is patented by IRD in France, China and Sri Lanka.

Carborundum Universal Limited

Carborundum Universal Limited (CUMI) was founded in 1954 as a tripartite collaboration between the Murugappa Group, Carborundum Inc, USA, and the Universal Grinding Wheel Co Ltd, UK.

CUMI pioneered the manufacture of coated and bonded abrasives in India, besides super refractories, electro minerals, industrial ceramics and ceramic fibres. In sync with the global vision, CUMI is expanding its product spread. The Company makes over 20,000 varieties of products manufactured at 25 locations across India, Russia, South Africa, Australia, China, Thailand and Canada. CUMI exports its products to 43 countries spread across the globe. All the manufacturing facilities of CUMI are ISO 9001:2008 and ISO 14001: 2004 certified for quality standards and environment-friendly manufacturing practices.

State-of-the-art facilities and strategic alliances with global partners have earned CUMI a reputation for quality and innovation. It is one of the few manufacturers of abrasives and ceramics in the world with fully integrated operations that include mining, fusioning, power generation and manufacturing, besides marketing and distribution.

CUMI is equipped with a state-of-the-art Research and Development centre that works aggressively on product development and efficiency enhancement. Its in-house R&D and collaborative research with leading research institutions have ensured market leadership in India and abroad. CUMI has manufacturing practices like Lean and Six Sigma in place to improve its cost competitiveness.

The Company has a commanding list of subsidiaries across the globe that include Volzhsky Abrasive Works-Russia, CUMI Australia Pty Ltd, Foskor Zirconia Pty Ltd-South Africa, CUMI Middle East-RAK, CUMI Canada Inc, CUMI America Inc, Sterling Abrasives Limited-Ahmedabad, Net Access India Limited, Southern Energy Development Corporation Limited (SEDCO), CUMI Abrasives and Ceramics China Limited (CACCL), Cellaris Refractories India Limited and CUMI International Limited, Cyprus. CUMI's joint ventures include Wendt (India) Limited manufacturing super abrasives, Murugappa Morgan Thermal Ceramics - manufacturers of ceramic fibre and Ciria India Limited - specialising in design and installation of refractory liners for petrochemical and fertiliser industries. This unique strength allows the Company to serve diverse markets and geographies leveraging the local strength of its partners.

2.3 Tube Investments of India Limited - Murugappa Group

TII Heritage

the Group traces its origins to 1898, when Dewan Bahadur an M Murugappa Chettiar went as an apprentice to Burma (now Myanmar). Quick to learn financial skills and Burmese, he realized he was destined to greater achievements; he founded a firm in Moulmein, a large port-city in Lower Burma. This grew into a prosperous family-owned business, with interests in Banking, Rubber and Trade, covering Malaya (Malaysia), Ceylon (Sri Lanka), Indonesia and Vietnam. The outbreak of the World War II and subsequent political upheavals in the region cut short the firms growth. While a good portion of its hard earned fortunes were lost, the family had the foresight to move significant assets to India; this financial prudence ensured that the business would rebound after the disaster and rebound it.

Back home in India, the Group had engaged in businesses like Rubber, Steel cabinets, Yarn and other traded goods. But the real major industrial opportunity came soon after Independence. Political Independence spawned Economic Independence: and AMM Murugappa Chettiar, Dewan Bahadurs eldest son (and by then, head of the family) was quick to realize it. His vision was to start a business that would manufacture a product for the common man which they could sell in large numbers. Thus, in 1949, TI Cycles of India (TICI) was born in collaboration with TI of UK. It was the Groups first of many successful Joint Ventures and also its first foray into large scale manufacturing. Later, as a measure of backward integration two more companies were formed: Tube Products of India (TPI) in 1955, to make steel tubes for bicycle frames and TI Diamond Chain (TIDC) in 1960 to make bicycle chains. Over a period of time these two businesses have moved up the value chain from bicycle parts to higher technology products.

In 1959, Tube Investments of India (TII) was formed by merging TI Cycles of India and Tube Products of India. TI Diamond Chain was merged with the parent company, in 2004. In 1962, the company saw a potential to leverage its engineering skills to address the market for roll formed metal products. So a new unit called TI Metal Forming was created to realize this potential; to this day it is recognized as the pioneer in this business.

During the 1990s TII made many bold acquisitions to enhance its presence in its core businesses. The most notable, was the case of Satavahana chains, a sick BIFR company that was turned round to a highly profitable unit. Other success stories were the acquisition of a Japanese Tube plant and a German Chains plant which were re-erected in Chennai to address the growing export markets. A successful GDR issue in 1994 increased its financial muscle and accelerated both acquisitions and expansions. Capacities were increased in all its units to meet the growing customer demands. In the six decades of its existence, TII has built significant skills in engineering and metallurgy, which is fully supported by a central R&D function.

A Total Quality Management approach has ensured a satisfied community of customers and TII is the preferred supplier in all the markets it operates. TII continues the tradition of financial discipline and prudence set by the founding fathers. It is this tradition that has earned TII the unique distinction of uninterrupted dividend distribution since 1954.

2.4 Tube Investments of India Limited - Murugappa Group

Management Tress

TII Ltd - Board of Director Management

Mr. L. Ramkumar (Managing Director) Mr. Kalyan Kumar Paul (President)Mr. P. Ramachandran (President TI Diamond Chain India)Mr. Arun Alagappan (President TI Cycle)Mr. K. R. Srinivasan (Sr. Vice President-TI Metal Forming)Mr. Arjun Ananth (Sr. Vice President and CFO)Mr. R. Natarajan (Sr. Vice President- Corporate Technology Centre)Mr. N. Prasad (Sr. Vice President HR)

2.5 TII Ltd. Quality Focus

TII journey towards excellence began with introduction of basic TQM which focuses on Customer, Continuous improvement, Employee involvement, Employee empowerment, and building a learning organization.

The outcomes of the above initiatives were development of documented management systems for Quality, SHE (Safety Health and Environment), TEI (Total Employee Involvement), and related metrics of measures including that for customer satisfaction and Employee satisfaction / Engagement.

Development of vision, mission, strategic plans, Process focus and integration of all the earlier / above initiatives in a robust manner was supported by the introduction of the EFQM Model for Business Excellence. Similarly concept of OEE, autonomous maintenance and related matrices of measures for success are from the TPM introduction.

Though they were benefited from many of these initiatives and moved closer to the bench mark levels, the drive needs to continue. As an engineering company, they believe that the need now is to focus and excel in Manufacturing / Operations without losing any of the gains we had from the previous initiatives.

Strengthening the organisational structure and aligning them appropriately including formation of a new function for Manufacturing Engineering Technology (MET) are the new initiatives in this direction. To create more focus for this drive, we have developed a Model for Operational Excellence, and launched the same during Sept 2012.

In this House of Excellence, the two pillars represent our commitment to delight customers by meeting and exceeding their expectations in terms of Quality, Delivery and other services, and our intent to partner suppliers / Vendors in this process. The base steps show our approach to create shop floor excellence leading to LEAN Manufacturing.

2.6 Company Profile

Tube Investments of India Limited is an India-based company engaged in the production of bicycles/components/electric scooters, engineering and metal formed products. It operates in three segments: Cycles/Components /E Scooters, Engineering and Metal Formed Products. The Bicycles/Components/Electric scooters division of the Company consists of bicycles of the standard and special variety, including alloy bikes and specialty performance bikes, bicycle components sold as spares, fitness equipment and electric scooters. The Engineering division of it consists of cold rolled steel strips and precision steel tubes, cold drawn welded tubes (CDW), electric resistance welded tubes (ERW) and Stainless Steel tubes. It has presence in automotive and industrial chains, fine blanked products, roll-formed car doorframes and cold rolled formed sections for railway wagons & passenger coaches.

TI Cycles of India

A pioneer in the Cycles market, TI Cycles, formed in 1949, has constantly come up with new trends in line with evolving consumer needs. TI Cycles vision is To be the most preferred brand in fitness, recreation & personal mobility solutions. It strives to give its customers not only a bicycle but a lifetime experience.

TI Cycles have introduced fun and entertaining stores across the length and breadth of India. The company has been proactive and was first Bicycle Company to change the cycle retail landscape, both in urban and rural areas. With the first urban store in 2007, Hercules is sold in over 200 exclusive urban stores known as 'BSA Hercules Exclusive Stores' which have revolutionized the way people buy bicycles in India. These stores are a one-stop premium shop for all Hercules, BSA & Montra products and have a customer friendly ambience which serves as a model for other bicycle outlets in the country. In 2010, the company started Hercules BSA Cycles to provide the urban retail buying experience in smaller towns. In just over a years time, there are over 200 of these rural stores. For its retail innovation, the company recently received the certificate of appreciation for 'Excellence in Rural Retailing' at the ET Retail Awards 2011.

TI Cycles has plants at Chennai, Nasik and Noida, major Warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer network. Certified with ISO 9001:2000, OSHAS 18001-2007 and ISO 14001-2004, TI Cycles is a quality and customer centric organization.

BSA stands for style, fun and comfort. There are several models catering to consumer segments ranging from kids, ladies and other premium end customers. BSA Ladybird, BSA SLR, BSA Champ, BSA Mach are trendsetters and icons in their respective categories. It signifies the joy of cycling. Excitement and comfort go hand in hand with BSA. Today, BSA is an intrinsic part of the Indian family.

Source: www.bsahercules.com

our first brand is still as young as ever, signifying strength and passion. It is rugged, robust and is for the rough and tough. Hercules stands for a unique pride of possession. The range of Hercules Roadeo and Hercules MTB Turbodrive has been pioneers in the bicycles category catering to the youth. The range of Hercules Ryders is for urban adults for them to ride towards a healthier, happier self. The Hercules Popular brand of "standard" bicycle is a market leader in the segment.

Source: www.facebook.com/HerculesRoadeo

Track and Trail is the ultimate destination for everything in cycles - from the best of international bicycles and world-class accessories to a network of people with expertise on technology, performance and the intricacies of cycling. For mountain, road and hybrid bikes, you can choose from Cannondale, Bianchi or Schwinn world-class brands known for incomparable designs, superior comfort and ease of riding. We also have an exciting range of BMX and MTB cycles from GT and Mongoose for those who like a bit of adventure in their lives.

Source: www.trackandtrail.in

Faster, lighter and stronger than any cycle ever created in India, Montra brings international standard carbon frame bike for the first time in India. It is designed and manufactured ingeniously and is a part of the flagship range of TI cycles under Track and Trail. Montra, meaning My Track is the bike that lets you ride our aspirations, that lets you choose your own path.

Source: www.montra.in

2.7 BSA MOTORS (Birmingham Small Arms)

BSA Motors is the youngest division of TII which made their venture into the Electric scooters segment in 2008. It provides the Indian customers convenient personal mobility options which are cost effective and environmentally responsible.

BSA Motors has the widest product range in the electric scooter industry specially designed and developed to suit customer needs of the target segments like school / college girls & boys and working women. The models ranges from 250 Watts and lower end models do not require license or registration. The BSA Motors plant at Ambattur has the best R&D testing facilities for electric two wheelers in India. With its focus on customer understanding,

Technology, product development, quality systems and after sales service capabilities, BSA Motors intends to provide superior experience to its customers.Tube Products of India Ltd was established in 1955, in collaboration with Tube Products (Old Bury) Limited-UK, as a measure of backward integration with the bicycles plant. In 1959, Tube Investments of India (TII) was formed by merging TI Cycles of India and Tube Products of India.

Today, TPI is the preferred supplier of precision tubes, Electric Resistance Welded (ERW) and Cold Drawn Welded (CDW), to major automotive companies in India and abroad. TPI is India's undisputed market leader in CDW tubes to the automotive industry. It has also significant market presence in power plants, boiler, textile machinery, general engineering. It is the Market leader in Telescopic Front Fork Inner tubes and Cylinder bore tubes for shock absorber and gas spring applications, Propeller shaft tubes for Automotive segment. Other Specialty products include Rear Axle Tubes, Side Impact Beams, and Tie Rods, Drag links, Heavy thick steering shafts and Hydraulic Cylinder tubes.

The International Business Division (IBD) was formed to focus on international markets, gearing TPI to compete with global tube manufacturers. The most recent addition to TPI is the Tubular Components Division (TCD), which manufactures high strength tubular auto components, providing the advantage of weight reduction, higher component efficiency and cost reduction.

TPI produces a wide range of CRCA strips including special extra deep drawing, high tensile, medium carbon, high carbon finding application in industries such as Bearings, Automobile, Auto Ancillaries, white goods, fine blanking and General Engineering.

TPI has been supplying to customers such as Bajaj Auto Ancillaries, TVS Motors Ancillaries, Hero Honda Ancillaries, Tata Motors, Toyota India, Delphi, Gabriel, Escorts, and Endurance. Its success stems from market driven, customer oriented approach coupled with superior process design, short product development cycle, delivering high quality products and efficient customer service ensuring total customer satisfaction.TPI has integrated manufacturing facilities at Chennai (Two tubes plants and one strips plant at Avadi and one at Ambattur), Shirwal & Mohali.These plants conform to international standards and achieve operational excellence through TPM. TPI has distribution centers across India, which ensures timely service to the customers daily requirements.

TPI has received ISO-TS 16949 for all plants, ISO 9001: 2000 for all plants, ISO 14001:2004 for Avadi & IBD Plants, Self-certification for boiler tubes by the central boiler board. TPI is the Winner of the Sword of honor for outstanding safety performance from the British Safety council. Tubular Components Division (TCD), a plant of TPI, has won Supplier Performance Award 2007-2008. Timely delivery, top notch quality and excellent service have been key for the division for winning this award.

Tube Investment Diamond:

TIDC applies a collaborative approach with customers in developing new products that provide value to customers. For this, TIDC relies on extensive in-house R&D and advanced design software. In the domestic market the 'Diamond' brand chains cater to a range of two wheelers and industrial OEMs. TIDC also services the after-market with kits and chains through a well-established distribution network and warehouses in India and abroad. TIDC has plants at Chennai, Hyderabad and Uttaranchal. I Cycles was established by the Murugappa Group in the year 1949, in collaboration with Tube Investments of India ltd, UK. The first Hercules bicycle rolled out in 1951.Today, TI Cycles is the leader in the specials segment. The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.

TI Cycles has the capacity to manufacture 4 million cycles a year at 3 plants across India - Chennai in the South, Nasik in the West and Noida in the North. This is supported by 4 zonal offices and 4 warehouses across the country. I Cycles offer consumers a range of bicycles, e-scooters, fitness equipment and infant mobility solutions

Cholamandalam MS General Insurance Company Ltd

Cholamandalam MS General Insurance Company Ltd. is a Joint Venture between the USD 3.03 billion Murugappa Group, one of Indias leading business conglomerates and Mitsui Sumitomo Insurance Company Limited, which is part of the Mitsui Sumitomo Insurance Group of Japan, the largest General Insurance Company in Japan and 5th largest insurance group globally.

Chola MS offers a wide range of products that include Accident, Engineering, Health, Liability and Marine, Motor, Property, Travel and Rural insurance for individuals, SMEs and the corporate sector.The company has achieved Rs. 785 crores Gross Written Premium (GWP) mark for 2009-10. Having posted a remarkable growth of 15% year-on-year, the company has been one of the fastest growing General Insurance companies for the previous many quarters. The company has a network of 108 branches across the country. The company offer well-integrated operational capabilities to ensure the smooth performance of delivery like strong underwriting, tie-ups with global reinsurers, fast-track claims settlement and cash-free settlement for Health Insurance. With exposure to various industry sectors and services, Chola MS is fully equipped to provide world class customer service such as centralized policy issuance, renewal management through CRM Cell. A toll free helpline number accessible 24 X 7 and a completely interactive and user-friendly website which makes Chola accessible from anywhere in the world.

Cholamandalam Investment & Finance Company LtdCholamandalam Investment & Finance Company Limited (CIFCL) was incorporated in 1978 as the financial services arm of the Murugappa Group. The Company that commenced business as an equipment financing company has now emerged as a comprehensive financial services solution provider that offers vehicle finance, business finance, home equity loans, stock broking and distribution of financial products to its customers. The Company operates from over 200 branches across India with an asset under management over Rs.9000 Crores. The subsidiaries of Cholamandalam include Cholamandalam Securities Limited (CSec) and Cholamandalam Distribution Limited (CDSL). CIFCL is a subsidiary of TII which holds 60.48% of CIFCLs Share Capital.

SedisSedis is a leading manufacturer of Industrial and Engineering Class Chains in France and possesses a product range covering the requirements of a whole range of industries including the high growth infrastructure sector.

The brand Sedis has strong brand equity and the client list includes names such as:-

Lafarge, Charles De Gaulle airport, BAA Heathrow, Metro net, Cairo Metro, Kone, Otis, Schindler etc. Sedis has a presence in almost 100 countries through its vast distribution and sales network. It has two plants in France and a marketing company in the United Kingdom. This Group is a subsidiary of TI, which holds 77.13%. Sedis possesses superior technology for manufacture of special and engineering class chains.

2.8 Company Products

Fertilisers Pesticides

Plantations Sugar and Bio-Products

Nutraceuticals

Tube - Automobile

Bearings Stampings Auto & Auto Ancillaries

Transmission Chain Fine Blanking Clutch

Tube - Boiler

1.

Self Certification for Boiler tubes

2.

Well Known Tube Maker Certification

3.

Direct for "U" Bend usage

Bicycles Tube - General

1.

Bright Finished tubes for plating application

2.

Full Flattening of tubes

3.

High Strength tubes

Metal forms

Tube Process

Chapter 3: Review of Literature

3.1 Review of Literature:

Retention management V/S Traditional HR approach

Traditional HR: Systems approach people development from the perspective of developing competencies in the organization. This can actually be a risk-prone approach, especially for companies operating in fast evolving industries, since competencies become redundant with time and new competencies need to be developed. Thus, over time, the entire approach to development of people might be rendered obsolete calling for rethinking the entire development initiative.

Retention Management: on the other hand focuses on enhancing the potential of people by developing capacities. Capacities are the basic DNA of an organization and also of individual potential.

D

Point of Departure

N

Navigation

A

Point of Arrival

3.2 Role of Retention Management:

Translating organizational vision into goals and mapping the required level of capacities and competencies to achieve goals aligning individual values and vision with organizational values and vision.

Clear understanding of the varied roles within the organization and appreciation of the value-addition from self and others leading to building a culture of trust, sharing and team orientation.

Assessment of talent to profile the level of capacities and set of competencies possessed within the organization. Enhancing capacities to learn, think relate and act through development initiatives. Individual growth to meet and accept varied incremental and transformational roles in an overall scenario of acknowledged need for change.

Gap analysis and identification of development path helping individuals realize their full potential through learning & development.

3.3 Understanding Talent

The idea of developing talent is not a new concept in any business. In fact every successful company that has 'stood the test of time' has done so, because of their ability to attract, retain and get the best out of their talent.

This has emerged, not because companies have forgotten about talent, or allowed it drop off of the radar but, because in some fundamental ways, the talent has changed. We have a new kind of young person entering the business world, with a very different world view, set of values, priorities and goals.

Focus 1: Attracting and recruiting Talent:

In order to effectively attract and recruit talented employees.

We need to understand what talent is looking for in a career

How they will view your business in terms of fitting in with their needs

By examining this through the perspectives of the different generations, we are able to look at their attitudes to work:

what kind of career, organization and benefits they are looking for

What kind of techniques will ensure that your recruitment process is successful in each generational context?

This focus unit looks at the following:

Attitudes to work

Career goals

Views on organizations and how they are currently run

What benefits each generation is looking for

Techniques to attract the different generations: what will make your organization stand out?

Techniques to recruit the different generations: how should the job offer be presented?

Focus 2: Retaining and developing Talent

In order to retain and develop talent we need to understand what the generations are looking in a future career and in an organization. Our approach to each one of our employees needs to be altered to fit individual goals and personal needs.

This focus unit looks at the following:

Work ethics and values

Career planning

Work environments and culture

Benefits and reward systems

Ways of motivating

Focus 3: Managing Talent

In depths look:

How the generations internalize authority will enable us to adjust our management style to fit in with what they are.

We are able to look at the attitudes of the different generations to the leadership and management;

What kind of management approaches will ensure that you gain maximum loyalty, productivity and job satisfaction from each of your employees?

This focus unit looks at the following:

Attitudes to authority

Management styles for the different generations including conflict management

Leadership styles used by the different generations

Specific techniques to help you manage different generations including communication and feedback preferences

Coaching and mentoring preferences including

The role of coach

The coaching process

How to plan for and create conversations

Chapter 4: Data Analysis and Interpretation

4.1 Introduction of Data Analysis.

The word Analysis means the process of breaking down a Complex set of facts into simple element while Interpretation stands for the explanations which analyzed the statements and also make out or bring out the meaning of creative work.

Analysis and Interpretation are done according to department wise and according to questionnaire. This analysis and Interpretation will definitely help to the company for the future strategies. Following are the analysis and Interpretation of the results.

These all analysis is imagining for general company. It is very necessary to understand the psychological tendency of employee. Because it is a quietly subjective so it will slightly deviate the opinion of the employee.

The researched has done his study in the following departments envisaged below. There are 100 employees in each department. Total employees are 500.

Supply chain and logistics support

Production/Operations

Packing and dispatch

Research and Development

Finance/Accounts

Retention Questionnaires:

TABLE 1: SHOWING GENDER

Particulars

Number of Respondents

Total

Male

78

78

Female

22

32

TOTAL

100

100

CHART SHOWING GENDER

Inference

From the above table it is inferred that 78% of the respondents are male, 22% of the respondents Female.

TABLE 2: SHOWING AGE

Age

Number of Respondents

Total

20-30 years

23

23

31-40 years

56

56

41-50 years

15

15

Above 50 years

6

6

TOTAL

100

100

CHART SHOWING AGE

Inference

From the above table it is inferred that 23% of the respondents are 20-30 aged persons, 56% of the respondents are 31-40 aged persons, 15% of the respondents are 41-50 aged persons and 6% of the respondents are above 50 aged persons.

TABLE 3: SHOWING DESIGNATION

Particulars

Number of Respondents

Total

Junior executive

48

48

Operator

21

21

Manager

31

31

TOTAL

100

100

CHART SHOWING DESIGNATION

Inference From the above table it is inferred that 48% of the respondents are junior executive, 21% of the respondents are Operator, and 31% of the respondents are Manager.

TABLE 4: SHOWING THE EDUCATIONAL QUALIFICATION OF THE EMPLOYEES

Qualification

Number of Employees

Total

UG

60

60

PG

20

20

Diploma

10

10

HSC

10

10

TOTAL

100

100

CHART SHOWING THE EDUCATIONAL QUALIFICATION OF THE EMPLOYEES

Inference From the above table it is inferred that 60% of the respondents are UG, 20% of the respondents are PG, 10% of the respondents are diploma, and 10% of the respondents are HSC.

TABLE 5: SHOWING THE EXPRIENCE OF THE EMPLOYEES

Particulars

Number of Employees

Percentage

Below 5Yrs

55

55

6-10 yrs

15

15

11-15 yrs

10

10

16-20yrs

15

15

Above 20 Yrs

5

5

TOTAL

100

100

CHART SHOWING THE EXPRIENCE OF THE EMPLOYEES

Inference

From the above table it is inferred that 55% of the respondents are below 5yrs, 15% of the respondents are 6-10yrs, 10% of the respondents are 11-15yrs, 15% of the respondents are 16-20yrs and 5% of the respondents are above 20yrs.

TABLE 6: SHOWING THE MARITAL STATUS

Particulars

Number of Respondents

Total

Married

44

44

Single

56

56

TOTAL

100

100

CHART SHOWING MARITAL STATUS

Inference

From the above table it is inferred that 44% of the respondents Married and 56% of the respondents are Unmarried.

TABLE 7: SHOWING THE MONTHLY INCOME

Annual income

Rs

Number of Respondents

Total

Below 10000

54

54

10000-20000

15

15

20000-30000

16

16

Above 30000

15

15

TOTAL

100

100

CHART SHOWING MONTHLY INCOME

Inference: From the above table it is inferred that 54% of the respondents are below 10000, 15% of the respondents are 10000-20000, 16% of the respondents are 20000-30000, and 15% of the respondents are above 30000.

TABLE 8: SHOWING THE RECRUITMENTS

Particulars

Number of Respondents

Total

Campus Recruitment

54

54

Consultancy

15

15

Direct Recruitment

16

16

Reference

15

15

TOTAL

100

100

CHART SHOWING RECRUITMENTS

Inference: From the above table it is inferred that 54% of the respondents are Campus Recruitment, 15% of the respondents are Consultancy, 16% of the respondents are Direct Recruitment, and 15% of the respondents are Reference.

TABLE 9: BELOW SHOWS THE JOB SECURITY OF THE EMPLOYEES

REWARDS ACHIEVEMENT

NUMBER OF EMPLOYEES

PERCENTAGE

Yes

94

94

No

6

6

TOTAL

100

100

GRAPH BELOW SHOWS THE JOB SECURITY OF THE EMPLOYEES

Inference From the above table it is inferred that 94% of the respondents are Yes, and 39% of the respondents are No.

TABLE 10: SHOWING THE DIRECT BENEFITS

Particulars

Number of Respondents

Total

Leave Encashment

28

28

Holiday pay benefits

12

12

Vocation pay benefits

25

25

Workers compensation benefits

13

13

Life Insurance benefits

22

22

TOTAL

100

100

CHART SHOWING DIRECT BENEFITS

Inference: From the above table it is inferred that 28% of the respondents are Leave Encashment, 12% of the respondents are Holiday pay benefits, 25% of the respondents are Vocation pay benefits, 13% of the respondents are Workers compensation benefits and 22% of the respondents are Life Insurance benefits.

TABLE 11: SHOWING THE INDIRECT BENEFITS

Particulars

Number of Respondents

Total

Flexible timings

48

48

Holiday homes

12

12

Hospitalization

24

24

Workplace Flexibility

16

16

TOTAL

100

100

CHART SHOWING INDIRECT BENEFITS

Inference

From the above table it is inferred that 48% of the respondents are Flexible timings, 12% of the respondents are Holiday homes, 24% of the respondents are Hospitalization, and 16% of the respondents are Overtime.

TABLE 12: SHOWING THE REGULAR LEARNING PROGRAM OFFERED

Particulars

Number of Respondents

Total

Yes

68

68

No

32

32

TOTAL

100

100

CHART SHOWING REGULAR LEARNING PROGRAM OFFERED

Inference

From the above table it is inferred that 68% of the respondents are Yes, and 32% of the respondents are No.

TABLE 13: SHOWING THE TRAINING PROGRAM

Particulars

Number of Respondents

Total

Strongly Agree

42

42

Agree

11

11

Neutral

41

41

Disagree

4

4

Strongly disagree

2

2

TOTAL

100

100

CHART SHOWING TRAINING PROGRAM

Inference

From the above table it is inferred that 42% of the respondents are strongly agree, 11% of the respondents are Agree, 41% of the respondents are Neutral,4% of the respondents are disagree and 2% of the respondents are strongly disagree.

TABLE 14: SHOWING THE REGULAR APPRAISALS

Particulars

Number of Respondents

Total

Yes

79

79

No

21

21

TOTAL

100

100

CHART SHOWING REGULAR APPRAISALS

Inference

From the above table it is inferred that 79% of the respondents are Yes, and 21% of the respondents are No.

TABLE 15: SHOWING THE INTERNAL COMMUNICATION IN MURUGAPPA GROUP OF COMPANY

Particulars

Number of Respondents

Total

Good

64

64

Needs improvement

23

23

Not bad

13

13

TOTAL

100

100

CHART SHOWING INTERNAL COMMUNICATION IN MURUGAPPA GROUP OF COMPANY

Inference

From the above table it is inferred that 64% of the respondents are good, 23% of the respondents are Needs improvement and 13% of the respondents are not bad.

TABLE 16: SHOWING THE GOOD RESPONSE FOR VOCATIONAL TALENT

Particulars

Number of Respondents

Total

Strongly agree

31

31

Agree

21

21

Neutral

40

40

Disagree

5

5

Strongly disagree

3

3

TOTAL

100

100

CHART SHOWING GOOD RESPONSE FOR VOCATIONAL TALENT

Inference : From the above table it is inferred that 31% of the respondents are strongly agree, 21% of the respondents are Agree, 40% of the respondents are Neutral,5% of the respondents are disagree and 3% of the respondents are strongly disagree.

TABLE 17: SHOWING THE TALENT OF EMPLOYEE AFTER JOINED IN TO THE COMPANY

Particulars

Number of Respondents

Total

Good

41

41

Excellent

30

30

No improvement

25

25

Bad

4

4

TOTAL

100

100

CHART SHOWING TALENT OF EMPLOYEE AFTER JOINED IN TO THE COMPANY

Inference:

From the above table it is inferred that 41% of the respondents are good, 30% of the respondents are Excellent and 25% of the respondents are No improvement and 4% of the respondents are bad.

TABLE 18: SHOWING TALENT RETENTION WORKSHOP

Particulars

Number of Respondents

Total

Good

46

46

Need Improvement

54

54

Total

100

100

CHART SHOWING TALENT RETENTION WORKSHOP

Inference

From the above table it is inferred that 46% of the respondents are good, 54% of the respondents are Needs improvement.

TABLE 19: SHOWING FEEDBACK MECHANISM IN ORGANIZATION

Particulars

Number of Respondents

Total

Good

38

38

Indifferent

24

24

Needs Improvement

20

20

Needs a lot improvement

18

18

Total

100

100

CHART SHOWING FEEDBACK MECHANISM IN ORGANIZATION

Inference

From the above table it is inferred that 38% of the respondents are good, 24% of the respondents are indifferent, 20% of the respondents are Needs improvement, and 18% of the respondents are needs a lot improvement.

TABLE 20: SHOWING SATISFIES AN EMPLOYEE IN AN ORGANIZATION

Particulars

Number of Respondents

Total

Salary

18

18

Designation

20

20

Benefits

12

12

Psychological need satisfaction

28

28

Training Given

10

10

Employer relation

12

12

Total

100

100

CHART SHOWING SATISFIES AN EMPLOYEE IN AN ORGANIZATION

Inference : From the above table it is inferred that 18% of the respondents are Salary, 20% of the respondents are Designation, 12% of the respondents are Benefits, and 28% of the respondents are Psychological need satisfaction.10% of the respondents are Training Given and 12% of the respondents are Employer relation.

TABLE 21: SHOWING NEEDS TO BE IMPROVED IN ORGANIZATION

Particulars

Number of Respondents

Total

Work Culture

23

23

Benefits

27

27

Communication

20

20

Feedback Mechanism

30

30

Total

100

100

CHART SHOWING NEEDS TO BE IMPROVED IN ORGANIZATION

Inference

From the above table it is inferred that 11% of the work culture and the 14% Benefits and the 10 % the respondents are Designation, 20% of the respondents are Benefits, and 30% of the respondents are Feedback Mechanism.

TABLE 22: Employees performance after implementing Retention Management concept:

Department

Good

Bad

Purchase

75

25

Finance

90

10

Production

85

15

R & D

80

20

Dispatch

70

30

Total

400

100

Chart showing Employees performance after Implementing Talent Management Initiatives

Inference: In above both diagram we can compare performance of all department, before implementing concept of Retention Management and after implementing concept of Retention Management. We can observe that, performance of all departments is increase after implementing Retention Management concept.

4.2 Performance appraisals as a tool for Retention:

Performance appraisal is a method of evaluating the behavior of employees in the work spot, normally including both the quantitative and qualitative aspects of job performance. Performance here refers to the degree of accomplishment of the tasks that make up an individuals job. It indicates how well an individual is fulfilling the job demands. Often the term is confused with effort, but performance is always measured in terms of results and not efforts.

Need of Performance Appraisal:

Performance appraisal is needed in order to:

Provides information about the performance ranks, basing on which decision regarding salary fixation, confirmation, promotion, transfer and demotion are taken.

Provide feedback information about the level of achievement and behavior of subordinate. This information helps to review the performance of the subordinate, rectifying performance deficiencies and to set new standards of work, if necessary.

Provide information, which helps to counsel the subordinate.

Provide information to diagnose deficiency in employee regarding skill, knowledge, determine training and developmental needs and to prescribe the means for employee growth provides information for correcting placement.

To prevent grievances and in disciplinary activities.

Purpose

Performance appraisal aims at attaining the different purpose. They are:

To create and maintain a satisfactory level of performance.

To contribute to the employee growth and development through training self and management development programs.

To help the superiors to have a proper understanding about their subordinates.

To guide the job changes with the help to continuous ranking.

To facilitate fair and equitable compensation based on performance.

Methods of Performance Appraisal:

The methods of performance Appraisal are basically classified as Traditional Methods, Modern Methods and result Oriented Appraisal: -

The Traditional Methods consists of Graphic Rating Scales, Ranking Method, Paired comparison Method, Forced Distribution Method, Checklist method, APPRAISAL, Group Appraisal and confidential Report.

Modern Methods of evaluating performance appraisal are Behaviorally Anchored Rating Scales (BARS), BOS, Assessment Center, Human Resource Accounting, Management by objectives, Psychology Appraisal.

Uses of Performance Appraisals:-

Performance Improvement: Performance feedback allows the employee, manager, and personnel specialists to intervene with appropriate actions to improve performance.

Placement Decisions: Promotions, transfers, and demotions are usually based on past or anticipated performance. Often promotions are a reward for past performance.

Training and Development; Poor performance may indicate the need for retraining. Likewise, good performance may indicate untapped potential that should be developed.

Career Planning and Development: Performance feedback guides career decisions about specific career paths one should investigate.

Staffing Process Deficiencies: Good and Bad performance implies strength or weakness in the personnel departments staffing procedures.

Traditional and modern Methods of Performance Appraisal

METHODS OF PERFORMANCE APPRAISAL Traditional methods Modern Methods1) Graphic rating scales 1) Behaviorally anchored rating scales2) Ranking Method 2) Assessment centers/Development centers3) Paired comparison method 3) Human Asset accounting method4) Forced distribution method 4) Management by Objectives method5) Checklist methods 5) 360 Feedback6) Essay from appraisal7) Group appraisal8) Confidential reports.

4.3 Learning and Development - What it means to Retention

Introduction

After an employee selected, placed and introduced her or she must be provided with training facilities. Training is the act of increasing the knowledge and skills of an employee for doing a particular job. Training is a short-term educational process and utilizing a systematic and organized procedure by which employees learn technical knowledge and skills for a definite purpose. Dale S. Beach Define training, The organized procedure by which people learn knowledge and/or skill for a definite purpose. In other words training improves, changes, moulds the employees knowledge, skill, behavior, aptitude, and attitude towards the requirements of the job and organization. Training refers to the teaching and learning activity carried on for the primary purpose of helping members on an organization, to acquire and apply the knowledge, skills, abilities and attitudes needed by a particular job and organization.

Benefits of training for organization

Lead to prove profitability and/or more positive attitudes towards profit orientation

Improves the job knowledge and skills at all level of the organization

Improves the morale of workforce

Helps people identify with organizational goal

Helps create a better corporate image

Aids in organizational development

Learns from the trainee

Helps to prepare guideline for work

Organization gets more effective decision making and problem solving

It helps to improve labor-management relations.

Benefits to the individual which in turn ultimately should benefit the organization

Helps the individual in making better decisions and effective problem solving

Through training and development, motivational variables of achievement, growth, responsibilities and advancement are internalized and operationised

It helps to an individual to handle stress tension or conflicts.

It provides information to improve leadership knowledge.

Develops a sance of growth in learning

Improves morale

Improves impersonal skills

Technological advances:

Every organization in order to survive and to be effective should adopt the latest technology, i.e. mechanization, computerization, automation. Adoption of the latest technology means and methods will not be complete until they are manned by employees possessing skill to operate them. So, organization should train the employee to enrich them in the areas of changing technical skills and knowledge from time to time.

Human relations:

Trends in approach towards personel management have change from the commodity approach to partnership approach, crossing the human relations approach. So, today, management of most of the organization has to maintain human relations besides maintaining sound industrial relations although hitherto the managers are not accustomed to deal with workers accordingly. So, training in human relations is necessary to deal with human problems and to maintain human relations.

Methods of Training

The most widely used methods of training used by organizations are classified into two categories: On-the-Job Training & Off-the-Job Training.

ON-THE-JOB TRAINING

Its given at the work place by superior in relatively short period of time. This type of training is cheaper & less time-consuming. This training can be impacted by basically four methods: -

Job Rotation: -

In this method, the trainees move from one job to another, so that he/she should be able to perform all types of jobs. E.g. In banking industry, employees are trained for both back-end & front-end jobs. In case of emergency, (absenteeism or resignation), any employee would be able to perform any type of job.

OFF THE JOB TRAINING: -

Lectures/Conferences:-

This approach is well adapted to convey specific information, rules, procedures or methods. This method is useful, where the information is to be shared among a large number of trainees. The cost per trainee is low in this method.

Films:

It can provide information & explicitly demonstrate skills that are not easily presented by other techniques. Motion pictures are often used in conjunction with Conference, discussions to clarify & amplify those points that the film emphasized.

Simulation Exercise: -

Any training activity that explicitly places the trainee in an artificial environment that closely mirrors actual working conditions can be considered a Simulation. Simulation activities include case experiences, experiential exercises, vestibule training, management games & role-play.

Cases: -

Present an in depth description of a particular problem an employee might encounter on the job. The employee attempts to find and analyze the problem, evaluate alternative courses of action & decide what course of action would be most satisfactory.

Vestibule Training: -

Employees learn their jobs on the equipment they will be using, but the training is conducted away from the actual work floor. While expensive, Vestibule training allows employees to get a full feel for doing task without real world pressures. Additionally, it minimizes the problem of transferring learning to the job.

.Search for Internal or External trainer:

Internal Trainer: - After assessment of need of training, they search for a trainer in theirs company who can train there employee. They search trainer among their employees.

External trainer: - If they didnt find internal trainer then they go for External trainer. They try to find external professional trainer from their personnel contact, by giving advertisement in news paper etc.

Design program for training: - HR manager or head of the department present there need to trainer. They assess type of training and design training program by the help of trainer within the budget.

Chapter 5: Findings, Suggestion and Conclusions

FINDINGS

From the above survey conducted it is inferred that 78% of the respondents are male, 22% of the respondents Female.

23% of the respondents are 20-30 aged persons, 56% of the respondents are 31-40 aged persons, 15% of the respondents are 41-50 aged persons and 6% of the respondents are above 50 aged persons.

48% of the respondents are junior executive, 21% of the respondents are Operator, and 31% of the respondents are Manager.

60% of the respondents are UG, 20% of the respondents are PG, 10% of the respondents are diploma, and 10% of the respondents are HSC.

55% of the respondents are below 5yrs, 15% of the respondents are 6-10yrs, 10% of the respondents are 11-15yrs, 15% of the respondents are 16-20yrs and 5% of the respondents are above 20yrs.

44% of the respondents Married and 56% of the respondents are Unmarried.

54% of the respondents are below 10000, 15% of the respondents are 10000-20000, 16% of the respondents are 20000-30000, and 15% of the respondents are above 30000.

54% of the respondents are Campus Recruitment, 15% of the respondents are Consultancy, 16% of the respondents are Direct Recruitment, and 15% of the respondents are Reference.

94% of the respondents are Yes, and 39% of the respondents are No.

28% of the respondents are Leave Encashment, 12% of the respondents are Holiday pay benefits, 25% of the respondents are Vocation pay benefits, 13% of the respondents are Workers compensation benefits and 22% of the respondents are Life Insurance benefits.

48% of the respondents are Flexible timings, 12% of the respondents are Holiday homes, 24% of the respondents are Hospitalization, and 16% of the respondents are Overtime.

42% of the respondents are strongly agree, 11% of the respondents are Agree, 41% of the respondents are Neutral,4% of the respondents are disagree and 2% of the respondents are strongly disagree.

31% of the respondents are strongly agree, 21% of the respondents are Agree, 40% of the respondents are Neutral,5% of the respondents are disagree and 3% of the respondents are strongly disagree.

18% of the respondents are Salary, 20% of the respondents are Benefits, 24% of the respondents are Needs Incentives, and 38% of the respondents are Position.

18% of the respondents are Salary, 20% of the respondents are Designation, 12% of the respondents are Benefits, and 28% of the respondents are Psychological need satisfaction.10% of the respondents are Training Given and 12% of the respondents are Employer relation.

23% of the respondents are Salary, 27% of the respondents are Designation, 20% of the respondents are Benefits, and 30% of the respondents are Feedback Mechanism.

Suggestion and Recommendation:

HR Department should interact and expose inbound employee

Perform various task to motivate employee for work, because various employee cannot work with motivation they just do it, because organization pay for them.

Most of respondent feel that they are well taken care by their employer but still should have regular meeting with employees and ask about their feedback.

New training session should be there to update employees skills.

Equal promotion opportunity should be given at correct interval.

Conclusion:

Retaining Retention Management for the HR Community is an opportunity for HR professionals to develop in their areas of expertise and in their careers. A strong HR Community helps create a strong public service. The goal of Retention Management is to better understand our people in the HR Community so we can support professional and career development and align individual needs and goals with the business focus of HR. We also want to ensure that we as a Community have the ability to develop people so that we are meeting the future needs of the community and government and our clients. This first broad sweep of the Community provides a foundation on which to ensure leadership continuity, knowledge transfer and service continuity.

The initial implementation resulted in a number of important human resource priorities and strategies, such as performance management, leadership and management development, attraction and retention, employee learning and development and culture, all of which are supported by the HR Strategy for the HR Community.

The critical next step in the process is the implementation of the Retaining Retention Management. Plan for the HR Community. Individually, members of the community and their managers should work together to move forward individual career development plans.

The HR Community must work together to promote a Retention Management mindset,

Commit to supporting development as a professional group, and integrate Retention Management into the daily fabric of doing business.

Retention: We understand it help to developing and implementing practices that reward and support employees. Employee development: Retention Management ensuring continuous informal and formal learning and development. Performance management: Retention Management is specific processes that nurture and support performance, including feedback/measurement.

Testing of Hypothesis

Retention Management has been developed as a platform for corporate world to manage talents of employee, for company benefits.

From above surveys and changes in performance report getting follows information: For company Retention Management is effective process.

Retention Management is effective for Company if:

Remark from Data of Analysis

= Yes OR X = No

Quality of the Product increase.

Ratio of employees to left job is decrease, and new candidate are increase in organization.

Employee getting satisfaction from the job

Complaints of employee reduced.

Above table show that all the criteria set for Company, to show effective Retention Management process, which is helpful to employee as well as organization.

Therefore project is proved the Null hypothesis & disprove the alternative hypothesis.

Null Hypothesis:

Employee taking benefits from Retention Management System

Employee can retain successfully for the benefit of organization

Employees performance increased by Retention Management

Employee turnover of organization affected by Retention Management Procedure

Appendices

Company Workshop

Name of Employee:

Roll No.

Department:

Designation:

Joining Date:

Qualification:

Bibliography

Bibliography

I am overwhelmed in presenting my MBA project report in Murugappa Group of Company works for this I wish to express my deep sense of gratitude for following web sources and authors to take their references for these projects.

Books:

Human Resource Management ---- Margam Publications

Human Resource Management System ----- Prof. Mr. Subbarao

Human ResourceManagement ---------- Jyotsna Bhatnagar

Retention Management ---- Zarmilaemba

Web Sources:

Oneclickhr.com

Weckipedia.com

Google.com

Amanet.org

Cityhr.com

Questionnaires

Questionnaires

Name :

Gender : Male Female

Age : 20-30 years 31-40 years 41-50 years above 50 years

Designation : junior executive Operator Manager and above

5. Qualification : UGPGDiplomaHSC.

6. Work Experience : below 5Yrs6-10 yrs11-15 yrs.16-20yrs

7. How did you get placed in your organization?

Campus Recruitment

Consultancy

Direct Recruitment

Reference

8. Are you offered any variable benefits for your deliverables?

Yes

No

9. What Direct benefits do you get from your company?

Leave Encashment

Holiday pay benefits

Vocation pay benefits

Workers compensation benefits

10. What indirect benefits do you get from your company?

Flexible timings

Holiday homes

Hospitalization

Overtime

11. Are you being given ongoing or continuous training program in your organization?

Yes

No

12. Do the performance appraisal system is done in organization.

Annually

Half yearly

Quarterly

Monthly

13. How do you feel is the Internal communication of your organization?

Good

Needs improvement

Not bad

14. Are you satisfied with the performance appraisal mechanism?

Yes

No

15. What do you think about your talent after joined in to the company?

a) Good

b) Excellent

c) No improvement

d) Bad

16. What do you feel about your talent retention workshop?

Good

Need improvement

Satisfactory

Unsatisfied

17. How effective do you feel is the feedback mechanism in your organization?

Good

Indifferent

Needs improvement

Needs a lot of improvement

18. What in your opinion satisfies an employee the most in an organization?

Salary

Designation

Benefits

19. What according to you needs to be improved in your organization?

Work Culture

Benefits

Communication

20. Do you feel satisfaction while you complete your work?

Yes

No